\”Chengdu\” game App won gold fetched $ 200,000 a day
How much mobile Internet market?At present, Chengdu has more than 500 companies or teams involved in the development of mobile Internet applications. \"Chengdu\" games through the App Store overseas won gold a day, fetched up to $ 200,000 | but the survey shows that 59 percent of Apple iOS application development is \"losing proposition\"As one of the core gathering place of the domestic mobile Internet industry, many grass-roots entrepreneurs in Chengdu, the successful introduction of the venture. Stroll around the Apple App Store game, or take pictures, or download a booking software, you may find the \"Chengdu-made\".As of May 10, 2012, swept the world of mobile phone game \"angry bird\" downloads exceeded 1 billion. Chengdu \"The Commitments\" to make some money? The survey found that it was burned, even with $ 99 App Store registration fees are earned do not come back; but some quickly became a hit, and even beyond \"angry bird\" in the App Store rankings once sold in overseas markets, one day earn U.S. $ 20 Million. Why is that? The current fiscal surveillance Bureau concerned about the Nuggets \"App store grass-roots entrepreneurship, trying to uncover the behind to make money password. A surface App \"Apple\" bad bite 60% of the developer is losing businessA few no legs, no legs, no wings, and expression of anger and cool bird, create a miracle in the history of the game. Stimulation of the \"bird\", Chengdu has developed one after another by the dream of APP, the country to join the mobile phone application software developers have over 100,000.Wu Shulin is one, he is a graduate of Computer, Sichuan University. The iPhone first came out in 2007 when he and his development team started to pay attention, and handwriting Apple iOS platform program, the tools applied to the game, nothing gets done. But this year, they feel increasing pressure to survive.Medium and small developers is difficult to do the job. \"Said Wu Shulin, the popularity of mobile applications, not only on technology, art, and easy to operate high, but also specialized marketing. A few years ago a technology cattle art master, coupled with a good creative enough.In his view, gold App opportunities \"Students team to participate in market competition probably inadequate. Wu Shulin told reporters, after graduation, he did not intend to continue to venture, but want to go to a game company.Apple to encourage any person to enter iOS application market, you only need annual registration fee of $ 99, you can join the Apple development projects.\"But in fact, many people with $ 99 registration fee are earned do not come back.\" Yesterday, the Tianfu Software Park Field Minister Lu Yuxiang told reporters, Chengdu, more than 500 company or team in the development of mobile Internet applications to test the water, however, money is in the minority.According to the U.S. market research firm AppPromo survey, 59 percent of iOS application development is a \"losing proposition\", and 80% of application developers can not maintain the business model development and application alone.\"Developing App individual applications, we have thought to enter, then gave up.\" Fruit Chan tired of Chengdu entrepreneur said they developed the iPad point of the meal and the sale of vehicles, and other Apple applications, the use of business custom business model, not the face of personal users, income is relatively secure. The App Store is the individual user to choose what kind of business model is very important. If a single charging mode, may be abandoned by the user. B-side The main overseas markets \"Chengdu\" a monthly income of more than 30 millionPessimistic compared to small and medium-sized development team, the mobile Internet in the eyes of the traditional game company is a blue ocean. In the Gold Rush \"App\" store adventure a 冰火两重天 situation.Chengdu Chenyue game market official told reporters that the company is very optimistic about the prospects of the mobile Internet, has developed a mobile game to enter the market to promote through four months of the promotion, the download experience of more than 100 million users, \" If successful we might be able to attract 30 million users concerned about \", he does not think this is the transformation of the company, but the traditional games business an extension of the mobile Internet.According to the Minister Lu Yuxiang of Tianfu Software Park, Chengdu has been the launch of several applications or games to steal the show in the \"App\" store. Nepalese completion of Lu's game, for example, the April 6 visit the App Store revenue ranking first, beyond the \"angry bird\". Similarly, the the Calvi technology game is also APP store once ranked list in the Chinese District 4. In addition, the iPhone a mobile phone camera software downloads have more than \"angry bird\" App Store is the nation's top 10 only application software category.\"Apple's mobile game is a rapidly growing market, their income is no less than that of traditional online games.\" Revealed that Lu Yuxiang, Chengdu made a good \"APP\" game day and fetched up to $ 200,000, such a calculation as per about 37.78 million yuan.At present, France, Ubisoft, 2K, the world's top ten games development companies and Tencent, Shanda, Giant, Perfect World, Kingsoft five domestic Ten game development companies came to Chengdu. Giants of the flock, but also to the Chengdu game grassroots development with the international standards.The Calvi CEO Yang Cunfu told reporters, his back to venture in Chengdu in 2007, has been working hard in the traditional online game in April last year, go to the Apple iOS platform to develop games. China is the world's largest online game market, but the mobile phone game in order to make money, only to enter the United States and Europe and other overseas markets. \"Because of the mainland of China does not have a good payment habits, whether it is pay to download or buy the game props.\"\"Europe and the United States and other markets accounted for 90%.\" Cunfu Young said they developed the game a download fee is 40 yuan, was added to our six minutes later have a cracked version of the application, dispense with the cost of 40 dollars to download. However, he also wanted to make money in the mainland market, the strategy is through player feedback to continuously improve the game, and then into Europe and the United States and other overseas markets.As a result, a phenomenon also appeared in 200 of the top of the U.S. AppStore game looks foreign flavor, in fact, Chengdu native of team development. Industry Analysis Matthew effect will be intensifiedWhy the same development in Chengdu, some applications one day to close at $ 200,000, and some do not even have the $ 99 registration fee earned not come back?\"A lot of the company's success is not accidental.\" Lu Yuxiang this analysis is that the first mobile phone application to make money is to follow up the trend, grasping the point. Daily life, every month, every week, even every day, there will be a new hot spot, mobile application team must seize these directions. For example, he said, the success of a game in Chengdu, is a combination of ancient Chinese mythology + European style.Second, we must analyze the data, the number of similar games, each with what characteristics, what kind of game favorite, and not allow users to be very easy to use? Third, the foundation can really make the things of the world-class.Of course, not every game or application to do it will be recognized, \"angry bird\" Rovio company developed the first 52 games before a big success.Thousands of pet set to star company, grass-roots individuals in order to succeed even more difficult. \"Yesterday iAPP4Me founder Haopei Jiang told the West China City Daily Reporter, the mobile Internet market was Matthew.He believes that perhaps in the U.S. market as well as personal myths, 100,000 paid downloads, will be able to feed a team. In China, for free download at least reach the scale of more than 1 million users before we talk about earnings prospects, plus marketing, a large initial investment has far exceeded the burden on the individual team.According to statistics, in the App Store's top 20 games inside the traditional way the promoting want to get the ranking, at least monthly to pay 2 million promotion expenses, even if the brush list to enter, while its costs need to 500,000 yuan a month, and Apple can easily be punishment under the frame.In addition, creativity easily mimicry, especially the follow-up of large companies, so that individual team worse. Haopei Jiang said that the mobile Internet market advantage from a creative turn to the channel, which is more in line with the big companies play.Source: WCC
CEO Wu Chak Man: Apple Google who earn pocket money
At present, the field of mobile Internet in the country, most companies are in the user phase of the burn ring, where the real money and the formation of a mature business model the company no more than two kinds: First, the application distribution channels, mobile games mobile games company.Application distribution channels, business models and traditional PC internet companies are down traffic to make money, such as the sale of the download location, down flow to the game, down flow to the e-commerce. With the growing popularity of smart phones, smart phone user traffic entrance is brewing a huge market space and the excess profits.NetDragon, with the Demon and other original domestic online gaming industry has been in the top five position of the domestic online game companies. In the field of application distribution channels in recent years, a meteoric rise, 91 assistants, Andrews market, these applications platform belong to the same company - NetDragon 91 wireless.The NetDragon 91 wireless CEO Wu Chak ManUnexpected blue oceanIn the mobile Internet field can easily be monopolies and copy, look for the Giants did not get involved in the field, and let the Giants catch up is a very difficult thing. The NetDragon 91 wireless regarded as a rare successful example.In 2007, Steve Jobs released the first generation iPhone, then the NetDragon 91 wireless founders bought a number of Ministries of the iPhone back to be distributed to staff who use, while lamenting that this phone will be a rapidly changing world, the the NetDragon 91 Wireless also found Apple ecological chain suited to the Chinese place.\"We found that Apple's iTunes is really too hard to use.\" The NetDragon 91 Wireless CEO Wu Chak Man said with a smile, the iTunes settings in accordance with the habits of the American. \"We just want to develop the application of an internal demand, this application did not think would be popular.\" This application named 91 assistant - a platform-wide third-party smart phone management software.The NetDragon 91 Wireless 2011 results, 52 million of the 91 phone assistant users, 12.9 million Andrews market, the number of users. As of the end of March 2012, the two applications distribution platform resources, the cumulative total downloads have more than 5 billion times. Wireless network Long's statement, the former covering 80% of iPhone users, the latter covering 50% of Android users, the sum of the two channels, The NetDragon wireless can be regarded as the largest mobile application to one of the distribution channels.91 assistants, and Andrews quickly attract a huge user base, easy to understand why. Mushroom Street, street street applications the fire in the early stages of development requires a number of initial users, these users are very dependent on the application and popularization of channels at the channels leading position in the NetDragon 91 wireless undoubtedly will be the beneficiaries.\"We really captures the user's demand points, and had already begun before the outbreak of the smart phone layout in this market to seize the opportunities.\" Wu Chak Man said, then, the NetDragon 91 wireless goal is to continue to maintain more than 50% market share leadership.\"Apple Google should thank us\"\"Listed, we do not worry, in accordance with the current plan should be in the next year!\" Wu Chak Man said. If the the NetDragon 91 wireless success to achieve the listing is likely to become the first major enterprises rely on a smart phone-based mobile Internet services market.Long 91 wireless network, it must properly handle and Apple, Google. IPhone users once the core of the user which started the development of early 91 mobile assistant - then, these early iPhone users are not accustomed to using the App Store, and they can be easily downloaded on the \"91 Mobile Assistant applications they need. In the official Google application store did not enter the Chinese market the, NetDragon wireless Andrews market to help users more easily using the Google App Store applications.In this regard, explained Wu Chak Man, 91 assistant for a large number of low-end users are not used to Apple's iTunes to make better use of the iPhone, so as to promote the sales of the iPhone. Apple and Google should be grateful to us that we are their largest customer in China, we are obligated to help them publicize, and in the propaganda, the way to earn some pocket money. In general, they still profit maximum occupant. \" He admitted that NetDragon 91 wireless and Google and Apple are pretty good, there is no dispute.To some extent, the official Google app store does not enter the Chinese market to the NetDragon 91 wireless Andrews market, leaving a huge market space. , Wu Chak Man talked about it unashamedly: \"Now, even if the official Google application store to enter the Chinese market, it may not be able to win. First of all, Google did not understand the Chinese market does not understand Chinese developers; user, even if the official Google application to enter the store, may not be able to catch up with us; Finally, in addition to the Andrews market, we have other products, such as 91 assistants to achieve cross-platform, without which a software management product cross-platform. \"From the phone to the PCNot long ago, data released by the Ministry of Industry and Information Technology, mobile phone users in China has exceeded 1 billion; another set of research data claimed that in 2016, China's smart phone users will reach 1 billion. Smartphone carrying the mobile Internet market space is increasingly alarming.With the increasingly fierce competition of the field of mobile Internet, cell phone use distribution channels or will face a reshuffle. An investor had predicted that the application distribution channels at most, can eventually accommodate three listed companies, because the capital markets will not be repeated for the concept of pay.\"Now all platforms to please the developers. Andrews market starting incentives, if the developer's application is the first market in Andrews will get a good advertising resources. In addition, we also implemented an integral policy, developers Points accumulated to a certain extent, can be exchanged for advertising resources, advertising resources, you can also sell to other developers. \"Wu Chak Man said.As the the NetDragon 91 wireless 91 assistant, Andrews markets and a number of preconceived application distribution channels has gained a large user base, coupled with the team of professionals to do the application store has been less and less, in such circumstances, the application distribution channels, industry Matthew benefits or will appear, NetDragon 91 wireless you want to get more profits in the future, the need to maintain the market share of existing distribution channels. Which may allow the market to produce a variable, it seems that only Tencent, 360 traditional Internet giant, but Wu Chak Man said he was not very worried. In fact, the traditional Internet companies have not yet entered the mobile Internet applications, the field of distribution channels, NetDragon 91 wireless as early as downward extended to the Internet field.Last year, the NetDragon 91 wireless and 360 reached a cooperation agreement, a joint venture. Under the plan, NetDragon first introduced to promote the new version of the 91 phone assistant on the PC side, after the user reaches a certain amount of promotion in the field of mobile Internet, through mobile phone download. \"Although the system of the PC terminals and mobile terminals, the screen size is not the same, but because of the 91 assistant was originally a cross-platform product, is not technically difficult to achieve,\" said Wu Chak Man.LinkNetDragon 91 to start the developers planGMIC 2012 Global Mobile Internet Conference on the afternoon of May 10, NetDragon subordinates to focus on the 91 wireless mobile Internet services announced the launch of the 91 win Matrix \"development cooperation program, to battle and win-win mobile Internet.91 Wireless has launched 91 mobile assistant, Andrews market, Panda reading a series of popular mobile applications, covering the hot areas of mobile Internet applications, application platforms, mobile phones, desktop, mobile games, mobile phones reading. As of the end of April this year, 91 of the wireless platform has aggregated more than 500,000 games and applications, nearly ten million models wallpapers, music, themes, e-books, video, mobile applications platform to become very influential.from: China Computer
Chengdu App up by the Kai-fu Lee investment: a year without financing almost mortality
And after a lot of 80, Liu Zhangbo use the iPhone to download various software applications. Hotel of the \"faithful companion for business travel, he placed the most prominent position in the home. Wherever they go, open the hotel up a standard map of the various grades of hotel information presented in front of him, so that he can easily book your hotel. In addition to using, he is also concerned about the downloads, and user feedback.Liu Zhangbo the Chengdu shift spent Interactive founder and CEO of the application software company launched the \"Hotel up,\" to become the first hotel map mode query application. The iPhone version of the first week of on-line boarding AppStore travel first class application list. Millions of users through the hotel up to \"the completion of the worldwide hotel reservations. In October 2011, because this software, they get Kai-fu Lee Innovation Works investment.Liu Zhangbo eyes, \"Hotel up to save the shift to spend the interaction of\" Hero \"Before this, there is no financing, no income, his entrepreneurial road almost mortality.Test the water: the venture a year without financing almost mortalityAfter graduating from the University of British Columbia, Canada, Computer Master, experienced a short-term foreign companies experience in project development, the seeds of entrepreneurship in the Liu Zhangbo heart bud. In December 2009, the 28-year-old's Liuzhang Bo jointly old school was founded in Chengdu shift spend Interactive Technology Co., Ltd..Financing become plagued their biggest problem. With the increased competition of mobile applications, the investors' perspective has become increasingly demanding. In addition to good ideas, good team, but also of financial data, business plan and strict inspection. Than half a year after the venture, he is busy looking for investment. Although the technical origin of his character is restrained, but the dream to start a business, seeking financing, he frequently search, to participate in various industry gatherings, and hope to get to know the investors. Mid-2010, an investor finally on his project interest. Frequent contact more than two months, the Liu Zhangbo once that \"Me\" Ultimately, however, investors said, fail to understand its business model, expected less than the potential market, decided not to cast. He financing hopes.Than half a year in the past, the troubled financing no fruit, he was ready escape route: continue to maintain their own products at the same time, then some of the outsourcing list to maintain life. At that time, the company has three full-time staff, part-time staff of six or seven people. Find the list of outsourcing, however, is not easy, he only received a 10 million outsourcing project throughout the year, only enough for subsistence. Wandering lost night, a bunch of hope that the light coming through: hotel-tat, \"quietly to his side.Origin: Order Hotel inconvenience to designIn July 2010, Liu Zhangbo go to Beijing to attend the training, he would like to book a hotel room through mobile applications, but only a handful found himself in position around the hotel. 'd Like to book a cheap hotel near Tsinghua University, the hotel is recommended by the software for his dozens of kilometers away Fangshan. Under the hot sun at noon, luggage boxes around the city most of the day, could not find a hotel to meet their needs. Trouble finding the hotel instant enlightenment, why not design a mobile phone hotel reservations software, to seize a piece of cake? \"Hotel up,\" R & D envisaged initiation.Engineering origin, the hotel operator is not good at, but from the perspective of consumers, he knows what he wants. Perhaps it is this, that he can do more purely on product development. How user-friendly experience, become Liu Zhangbo the first to consider the issue. Team of three individuals from the beginning of the end of August 2010, began the development of the design, testing, until February 2011 was posted to the Apple application store. I did not expect to release a week later, the hotel of rushed travel class of mobile applications first month tens of thousands of downloads.Starting: on-line gleaned from the pot of goldIn many applications, the hotel of the people easy to operate. Check location set in the software, the date, click on the search, one based on GPS location, hotel information, maps will be displayed in front. A variety of price levels of the hotel marked with different colors of tiles, less than $ 200 budget hotels marked with brown, discount hotels marked with red. More detail room rates and hotel introduction and user reviews available in the software at a glance.Through the phone line, you can complete the booking. The software includes nearly 30,000 domestic hotels, international hotel 190 000, covering the various grades of brand, chain and independent hotels. No need to log in, and need not be registered! The software is designed to highlight the convenient and efficient, the whole process from inquiry to booking, with an average time of just less than a minute and a half.Their income is based on the rebate mode is customer service, and from the business office sales is divided into. As a means to attract users, the hotel of people from the business office sharing, returned to the user in the form of cash back.A month later, the hotel of the actual income received the first commission: a check for $ 1,000. This allows the team excited. Although only 1000 yuan, but this is the first venture more than a year income. Recognized by the market, they see hope.The Liu Zhangbo told reporters that the profit is not his focus to consider the scope, their scale is greater than the pursuit of profits, doing so is to the bigger amount of users. Enough subscribers to the current revenue model, profit will be a matter of course. \"Breakthrough: by Innovation Works investmentWithout any outside investment, nor of any marketing campaign, relying on word of mouth, the hotel up immediately after the release of the impressive download usage. Two months later, Lee, founder of the innovative workshop attention. Innovation Works started to meet them, discuss the two weeks after they decided to invest them. His business team to Beijing for half a year, and incubation of innovation workshops. Its platform experts of various departments, and their communication are very high efficiency of the feedback received great help for start-up of the company, \"said Liu Zhangbo.The incubation of innovative workshops, whether it is technology, or market operators, and gave them guidance. Their market position more clear, more clear profit model. In fact, the hotel up to the first product people are not developed, before the birth of the hotel people, movie people had been development, but suffer from the absence of a clear profit model, not recognized by the market, in his view, become a failure. \"With innovative workshop experience, we look back and do, can do better.\"And innovative workshops, halo, and also allow them to more favorable on the Job. October 2011, the shift to spend interaction as just over 10 personal start-up companies, followed by innovative workshops returned to UESTC recruitment. \"We were able to enter UESTC recruit people to start-up companies can not imagine.\" The aura of creative workshops, Liu Zhangbo to fight for better human resources for the company's innovative continuous injection power.Currently, Liu Zhangbo team growth has been expanded to 30 people. On the wall behind his desk, leaving the tree mode of thinking in the recent time brainstorming discussion. In order to keep records of the creative, the company specifically around the walls are fitted with glass became smear. Pragmatic, young and dynamic team style tags.Vision: to build travel one-stop continuity of serviceHotel up has become the main force shift to spend the interactive source of income, but the Liu Zhangbo hope to provide a continuum of services, including food, housing, and entertainment for the user's travel. \"Now we travel. Often the people live in the hotel when the hotel, check flights when the flight steward search restaurants with public comment.\" Liu Zhangbo between these fragmented business products and user experience fragmented.Following the hotel up the shift to spend interaction also released a new version of telecine up to people, to train up and car rental up to the people. New listings telecine of people can browse the newly telecine, in Shanghai on the phone ticketing and seating, to allow users to avoid the trouble of queuing up to go to the cinema. Liuzhang Bo told reporters: \"We hope in the near future, such services can cover most of the large and medium-sized cities across the country.\"Look to the needs of users. \"Liuzhang Bo believes that this is their most important gains experience, one to cater to the needs of users, will be able to lock this part of the user. The number of users is the measure of whether a product is the market potential of the standard. Portrayed for the future, he said, \"If the numbers measure, I hope that users reached ten million.\"It is reported that one of the gathering place as the core of the domestic mobile Internet industry, the Chengdu Hi-tech Zone has mobile Internet industry as a priority the development of important strategic emerging industries to nurture and develop. As of the end of 2011, Chengdu Hi-tech Zone has gathered Internet related businesses in the field of more than 150, causing the market and financial aspects of growing concern.from: Daily News
Share five ways enhance the performance of the Facebook game to spread
for one big advantage of the Facebook platform to create applications that can use the platform of the users' buddy relationship, optimize the product for their application to obtain the wide dissemination, and thus save a large amount of user acquisition costs.
\"request\" is to allow applications to obtain exposure of the typical one of the Facebook social channels. This feature was the Facebook platform is the most fundamental function of the spread of the virus, but since the emergence of the notice and newsfeed functions, it becomes the developer to introduce the new user's second option.
but Facebook recently conducted a series of adjustments is expected to make the request to reproduce the past vitality, become the number one user access to the channel. This function does not mean you're done \", but just follow the steps below, I believe that your application performance will be significantly improved (game state Note: if you understand the basic principle of operation of the Facebook request function).
1. Accessibility request and optimize performance
If your game has been a request function, and intend to form a barrier-free exchange between the players, it would need to consider this new feature. Prior to this, the user at any time to send a friend a gift, need to click to confirm the system pop-up window. If the player from time to time to carry out this operation it inevitable easily bored, and he began to lazy to send requests.
Accessibility requests (FrictionlessRequests,)
Accessibility request to support the users in the application within the specified friend sends a request, without having to click from time to time the pop-up confirmation dialog. The first time a user requests sent to certain friends in the application, it is equal to approve the application automatically to the same friend to send subsequent requests. By default, this request dialog box is check. This saves the dialogue between the player and the application process, simplifying the sharing process between the players and friends.
optimize performance
web applications, the load time is critical, so at any time to ensure that the application has a sufficiently sensitive response. In order to assist developers to achieve this goal, Facebook recently to optimize the performance capabilities of the request function. You can apply the settings in the \"Advanced\" module the \"Request2.0Efficient settings.
2. personalized buddy list
personalized list of the potential function can help user to pre-screen friends. For example, \"CityVille\" release, the game allows players from which to invite their \"FarmVille\" friends now launched the ActiveZynga buddy list, so that players can invite friends SocialGamersFriends list. I believe this is a major factor of the Zynga successful game development.
but you have more types of filters to choose from:
* neighbors (Neighbors): easier to send gifts to have been played the same games, as well as interacting with users friends - This feature helps to maintain user retention rate.
ordinary friend (CommonFriends): need people to participate, and players want to interact with the acquaintance of the game is very useful.
thedesignated cities Friends (FriendslivinginaspecificCity),
* Friends list (FriendsLists)
the
* specify age friend (Friendsinspecificagerange the)
Friends of the
* upcoming birthday (Friendswithabirthdaysoon)
family (Family) ...
filter you can choose according to their needs. If you are interested in social tourism, why not choose the designated cities friend filter; if your focus is social business, it can be considered to filter friends according to age.
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