Micro-transaction mode must be noted that the principles and taboos
best thing is to hit the free stuff. If you do have some free games then why pocket to buy a new video game? According to Flurry data show that the average iOS user to download a total of 65 applications, and most of these applications are \"free\" products.
course, nothing is truly free. View from the recent iPad, iPhone and Android applications list the best-selling, we can find the free has become a best way to profit. 32 iPad application, paragraph 36 iPhone applications, 42 Android applications are available for free download in the top 50 best-selling list of these three platforms. We can use various names to describe this service, such as micro-transactions, free games, free mode, and so on, however, none of these games are truly free.
Some games, though there are no players charged, but the game still adhere to the sales game, because they know the game will ultimately be profitable. I also witnessed many profitable company because free mode instance. The micro-transactions has become a major profit model in the applications market, and I will be using this mode of desirable and undesirable practices in this analysis.
undesirable practices: the power of sale
this mechanism, especially in multiplayer games and games of \"points\" will no longer popular.
counter-examplesin this regard is EA's \"FlightControlRocket\" (The game micro transactions handled properly). In the game, the player the ultimate goal is to get the highest score, but \"FlightControlRocket to find ways to promote players to get a higher score by the consumer. Players after the failure of the coins currency (the game state Note: they are able to collect coins, in the game but it also can not do without money to buy) and were revived, and thus greatly reducing the difficulty of the game, and can increase the players score - but all of these actions are not free.
Provide a fair reward and direct selling scores has a significant difference. I consider the latter as pay in exchange for any achievements is one kind of vulgar performance.
desirable practices: the sale of convenience and decorations
but not in the game buying opportunity. Described gems concept of \"Dragonvale. In the game, players can use the gems to buy a small amount of construction, the main role of the gem is to accelerate the speed of construction of building or hatching eggs. Free players do not spend a penny can also experience the game in this fun, but they need to invest more patience; impatient players will be able to spend money to save even more time.
ornament is a reasonable IAP to buy the object. From Team Fortress 2 \"in the hat to\" Reese Island \"in the clothing, unique decorative goods to the players will not have the game development cause any damage. Although this appearance on the consumer to become the means to the players to show off, but it is not a real advantage for them to compete against other players, it is harmless.
undesirable practices: added later, IAP content
Although many application developers to test the water free game mode, but added in an original does not exist a free mode game micro-transactions is not a good practice.
theof SGN the \"WarpRush\" (the game state Note: formerly known as \"WarpDash\") is a typical example. It is priced at 99 cents a game, players can compete in the game with a variety of open vessels. But in an update (change the name of the game), of SGN decided to suppress most of the vessels and allowing the player to only spend money to continue to compete with them. The game also lost the trust of the original players.
desirable practice: focus on the micro-transaction system design game
On the other hand, the IAP can be effective in encouraging players to spend. The \"Dragonvale\" Why few months occupy the the iOS revenues of the top 10 position, Zynga, \"FarmVille\" and \"CityVille\" Why can the company have gained billions of dollars in interests? These games are always in the process of creating labor in mind the setting of the micro-transaction system.
by providing a number of mixing elements of the game to encourage players to be patient and communicate with friends, this type of game developers to bring certain benefits. As \"DrawSomething, if the players want to use other color through the game with a friend (to help spread the game) or spend money to buy. This is a flexible system, and also proved why \"DrawSomething developers OMGPOP to $ 200 million worth sold to Zynga,.
undesirable place: the creation of additional premium content for paying the game
This is a major problem facing all electronic games. Handheld game players will be referred to as downloadable content (DLC). Is simply, not in a paid game to sell additional content, unless it can effectively improve the gaming experience.
I have no objection to the developer to create a fee game and then add additional points (such as \"NOVA2\" in the map), but if the developers at the outset clear that this is a fee game but still in the game create other premium content (such as the previously mentioned \"FlightControlRocket\"), I can only say that the game system is very bad.
Ideally, all of the studio is best there is enough cost to provide some free content (such as Epic's \"endless sword\"). At least we hope that developers will not charge additional fees to the players at the outset. The merits: demo version
Price high
game should usually be to provide users with a free demo version and attract them to buy the game. Making this free demo version does not need to spend the amount of cost, casual games can also benefit from using this method.
frequent use of this method is based on integral and click adventure game. Free download games ghost trick: Phantom Detective, players really need to pay to open the rest of the game levels before trying to play a few points of the game. Like the variety the BigFishGames released in the AppStore to find things puzzle game is also using this approach. Doing so not only can encourage more players to choose the game (they may want to \"Anyway, this is free, take a look at it anyway), but also curious about the game players to judge the game whether it is worthwhile to continue the challenge .
regardless of whether you like micro-transactions in the near future, it will eventually become the best way to win the interests of developers. Although this is not necessarily the best selling game, but it can effectively maintain the relationship between developers and users. We have witnessed the effectiveness of this approach, the \"free\" game is also able to create millions of dollars in revenue.
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- 2015 IAP value or $ 5.6 billion
latest update
Using the principle and taboo
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· Analyze how Zynga in 2009 has captured Facebook
Apple announced March 7 publish iPad3 gaming performance to strengthen
According to foreign media reports, Apple officially released to the media invitations will be Pacific Time, at 10 o'clock on the March 7 (ie, NEW YORK, March 8 at 2 am point) Grass Art Center in San Francisco (the Yerba Buena Center, for the Arts ) held a press conference the next generation of the iPad.On the invitation, wrote: We have some things you must look at, touch. (We have something that you really have to see And touch.)from: Xinmin
Margaritaville Online to obtain Social, iPad Gamers a little Tipsy Come Jan.twenty five Social and Facebook Matches News.
THQ introduced that Margaritaville Online will probably hit both Facebook and additionally iPad on Jan.twenty five.Developed by Exploding Lens barrel Games, Buffett\'s first foray inside social gaming sports total 3D graphics, which THQ contains put to clever utilize through animated GIF pics.
By Joe Osborne As a result of games.com
In the actual chuckle-worthy animation below, THQ informs players to \"Protect Any Junk.\" You may doubt it means anything other than reason to publish that idiotic image.But what you will know is that together THQ and Exploding Bat berrel Gmes have built players away in the Margaritaville Online closed beta for those of December, offering online players free holiday-themed gifts.
Now, fans of the Jimmy Buffett universe could possibly get to hop into their unique Margaritaville.And old Jimmy possesses big plans for his / her digital venture, like developing both games (somehow) that will his chain of cafes and hotels through products purchased in-game.You\'ll see whether Margaritaville floats amidst the many social games come Jan.25.
.British military game will develop a \”virtual space battlefield 2\”
China and the United States zhihou, United Kingdom Ministry of defence is considering using the latest technology to train his soldiers fighting ability, a popular commercial video game modified version of the Virtual Battlespace 2 (virtual space Battlefield 2) will soon become equipped army, it can be on the Xbox 360 and PS3 game demo, at the same time will also come after iPad platform.
The British Defense Ministry said, the Department has bought from game publishers and to modify the game code to achieve their own ends, these changes include more realistic weapons (mostly arms games in order to avoid real-world issues will feature changes have been made of the weapons), raise the level of practical application. 2011 world has two large military online games being used for military training, the glorious mission, namely China and the United States of the United States Army, but both games are not like the United Kingdom will be developed by the cyberspace Battlefield 2 support as iPad, and mobile platforms.
Gameloft and reached an Australian airline Jetstar
GameLook reports / French mobile game publisher Gameloft and digital in a few days ago and reached the Australian carriers Jetstar, a new cooperation agreement. Jetstar Airways will provide passengers with aircraft flight Gameloft's games pre-loaded with iPad device for passenger entertainment.
It is reported that the first offer ipad as in-flight entertainment equipment Jetstar aircraft will be in December, trials, and pre-installed in the first ipad provided by Jetstar on Gameloft's games include: Real Football, Shrek Kart, Avatar, UNO and the NOVA : Near Orbit Vanguard Alliance. It is worth mentioning that next year there will be another 7 Gameloft game (T Racing: Motor Academy, Brain Challenge, Blokus, Ironman 2, Let's Golf 2, The Settlers and Asphalt 5) will be provided pre-installed on Jetstar ipad the device.
More than 2 hours travel time for all passengers will be available for $ 10 to $ 15 at prices ranging from rental Jetstar Airways in-flight entertainment provided ipad.
Jetstar Airways has become the history of the first in-flight entertainment services provided ipad airlines.
[Edit: lucifer]
Statement: This article compiled by the GameLook refuse to retain any copyright reproduced, reprinted, please indicate the source.
Listed among the Top 200 games of the four skills
on the U.S. game the Top 200 pairs iOS applications critical to the success of all tell you the list may not unimportant within the charts. If you do not appear in the list, I guess there should be 90% of the population can not see the application to purchase your product. In addition to iTune recommended function, list the exposure can be applied only way into sales. Comments by the game site will give you a brief mention may be brilliant, but ultimately can help you get to bring long-term success is the list of exposure. Of course, you can not board the list depend on the application of high living, but we should recognize that everyone wants their products hit the market a masterpiece! We all want to be creating the next \"cut the rope\", \"Fruit Ninja\" or \"angry bird\" of the developer.
Here are some
might be able to help you create huge market for entertain skills:
1, making a great game with a lot of content
2, price $ 0.99
3, published four editions
4, up to date
has a lot of content produced
great game
game so you can enter the largest market, because each person is with Apple devices potential users. See U.S. application list the top 10, including nine of the game. So if you want the application to maximize sales, then the development of the game.
I think \"graffiti jump\" in the App Store's achievements is the other single points / game mode can not be beat. I know some people argue that you should avoid crossing of the production, but unfortunately that is the App Store users like points, and better. People want to get the value of money (or that money is the standard measure of value), so you need to ensure that the use of the number of games to attract their attention. If your game has 30 levels, to ensure that players can see all at the outset of the locking points. \"Angry Birds\" and \"cut the rope\" has indeed done a good job in this.
price $ 0.99
decide the game is sales rankings. You can prefer a variety of pricing, but the game will be priced $ 0.99 to achieve the highest sales. This is a fact. Now, if you find for some reason the game's ranking is not ideal (the game state Note: Even priced at $ 0.99), then through a variety of ways to find profit-maximizing price can be. \"Chopper 2\" The Dave Frampton wrote an excellent article on the application of pricing.
published four editions
in the previous article, we briefly mentioned in the iOS system in each application can be scheduled release four editions:
1, iPhone paid version (with IAP)
2, iPhone Starter Edition (free version with ads)
3, iPad (or HD) the paid version (with IAP)
4, iPad (or HD) Starter Edition (free version with ads)
questions you may have, why the need for four kinds of version? This seems a lot of extra work. Also, allow users to feel they have to buy multiple versions, do not let them feel angry? Why not just release a simple free generic version can be upgraded to full version contains the IAP it? The answer is simple: To rankings.
If you want to improve the ranking of the game, then released a single with the full version can be upgraded to free version of the IAP is the wrong choice. This will reduce your ranking on the charts. Free Games released Another problem is the free game time in the rankings to be paid as a long game. For example, the top 10 paid games on the list, the average stay is 299.6 days, while the top 10 free games, the average number of days is only 29.1. Free game download amazing speed. When Christmas Eve we will be \"Crazy Snowboard\" into free time, you can get 25 million times daily downloads (games state Note: up to list the first two games). In this speed under, without a very long time can dominate the market.
If we had not the \"Crazy Snowboard\" Make like a generic version. If we have a high definition version of the iPhone and iPad version, I think these two applications will be higher overall sales, we ranked the iPhone and the iPad will be more forward.
up to date
users always like new things. Update is to re-attract users and allow them to apply again to the wonderful publicity opportunity. The more people play the game, the more likely other people to see your game, the oral form of marketing. So far, our most successful application of \"Crazy Snowboard\" from the release date has been updated over 16 times. \"Angry bird\" 13 times update, \"graffiti jumping\" has 37 updates, \"Fruit Ninja\" has 10 updates (game state Note: This is the January 2011 data). Update may not produce the kind of early influence, but still an excellent way to enhance the ranking.
hope these tips can help you be successful, we will apply these technologies in the next release of the game.
(Note: \"Crazy Snowboard\" There was a time not in the game the Top 200 list, the return to the list and ranked No. 168 after sales increased by 30 %。)
Note: this writing on January 17, 2011, covering the period, as events and data are subject.
[Network (uuu9.com) Editor: 4 is]
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View The News
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latest update
· Listed among the Top 200 games of the four skills
· Improve the application store on the experience of sharing
exposure
· Summary of the management team of the six-point game development experience
· Free game value-added user should be locked or real fans
whale
· North American Free Mode game market is facing major challenges
10
· Hunter Subtotal: leave the game industry
· Social game developers should pay attention to the game names and trademarks
· Put violent games lead to negative effects
advertising
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Election for Empire Rising plus Win an iPad couple of! BBGsite News Center.
The once-a-year BBGsite Best Browser Activities Awards event has seduced wide attention from match companies and players.A huge number of players are casting their votes for favorite games.Speak up and help your selected game be recognized; join the wedding NOW!
Ndoors is providing some great rewards to get Empire Rising fans.Cast your vote to get Empire Rising for enable you to win an iPad a pair of or other great prizes!
How to get involved:
1. Firewood in to BBGsite, cast a vote for virtually any nominated award for Empire Increasing, then you\'ll be directed for the Rewards page.
2.Keep your wishes for Empire Mounting, Ndoors or the BBGsite Browser Games in the Year 2011 on your Rewards page, and make sure you leave your email street address and in-game ruler name so we can reach you ASAP if you ever win a prize.
Winner Variety:
1.If Empire Rising wins in a nominated category, Ndoors will give at a distance an iPad 2 to the user most abundant in valid votes + likes! If multiple participants tie to the most valid votes + would like, one winner will be drawn randomly from your tied participants.To acquire, participants must post its valid e-mail and in-game ruler name for the Rewards page with daily.
2.Vote and desire Empire Rising each day to receive tiered rewards.Voting gives you the perfect way to jump on the newly released Legacy Promotion! Users must vote with all the e-mail and in-game ruler name registered with their Empire Rising account to ensure item delivery.Rewards are usually:
a) Valid votes for ER for 5 a short time:Large Healing Potion x5
b) Good votes for ER to get 10 days:All of the above + Instant Revival x3
c) Valid votes regarding ER for 20 days or weeks:All of the earlier mentioned + Inspired Warriors (1 week) x1
d) Applicable votes for ER for thirty day period:All of the previously + Experience Stone (Large) x3
e) Applicable votes for ER for 40 days:All of the above + 5-Star Typical Card x1
3.Two (2) fans who seem to vote for Empire Increasing on all 40 days are going to be randomly awarded a 6-Star General Card (Military x1, Political x1).Users must vote with all the e-mail address and in-game ruler name registered with their Empire Rising account to be eligible to win.
* Users is going to receive their rewards within five (5) business days after the conclusion of your event.
**During the BBGsite Best Browser Games in the Year 2011 event, participants may vote around each category and keep one wish every one day.Multiple votes cast and wishes left on a single day will be counted as one valid vote and one particular valid wish.
Note: The wedding will be subject in order to forum time.Multiple replies posted on a single day will be counted as one.Rules, rewards, and limitations be subject to change at Ndoors\' attention.
.
Gameloft and reached an Australian airline Jetstar
GameLook reports / French mobile game publisher Gameloft and digital in a few days ago and reached the Australian carriers Jetstar a new cooperation agreement. Jetstar Airways will provide passengers with aircraft flight Gameloft's games pre-loaded with iPad device for passenger entertainment.
It is reported that the first offer ipad as in-flight entertainment equipment Jetstar aircraft will be in December, trials, and pre-installed in the first ipad provided by Jetstar on Gameloft's games include: Real Football, Shrek Kart, Avatar, UNO and the NOVA : Near Orbit Vanguard Alliance. It is worth mentioning that next year there will be another 7 Gameloft game (T Racing: Motor Academy, Brain Challenge, Blokus, Ironman 2, Let's Golf 2, The Settlers and Asphalt 5) will be provided pre-installed on Jetstar ipad the device.
More than 2 hours travel time for all passengers will be available for $ 10 to $ 15 at prices ranging from rental Jetstar Airways in-flight entertainment provided ipad.
Jetstar Airways has become the history of the first in-flight entertainment services provided ipad airlines.
[Edit: lucifer]
Statement: This article compiled by the GameLook refuse to retain any copyright reproduced, reprinted, please indicate the source.
Listed among the Top 200 games of the four skills
on the U.S. game the Top 200 pairs iOS applications critical to the success of all tell you the list may not unimportant within the charts. If you do not appear in the list, I guess there should be 90% of the population can not see the application to purchase your product. In addition to iTune recommended function, list the exposure can be applied only way into sales. Comments by the game site will give you a brief mention may be brilliant, but ultimately can help you get to bring long-term success is the list of exposure. Of course, you can not board the list depend on the application of high living, but we should recognize that everyone wants their products hit the market a masterpiece! We all want to be creating the next \"cut the rope,\" \"Fruit Ninja\" or \"angry bird\" of the developer.
Here are some
might be able to help you create huge market for entertain skills:
1, making a great game with a lot of content
2, price $ 0.99
3, published four editions
4, up to date
has a lot of content produced
great game
game so you can enter the largest market, because each person is with Apple devices potential users. See U.S. application list the top 10, including nine of the game. So if you want the application to maximize sales, then the development of the game.
I think \"graffiti jump\" in the App Store's achievements is the other single points / game mode can not be beat. I know some people argue that you should avoid crossing of the production, but unfortunately that is the App Store users like points, and better. People want to get the value of money (or that money is the standard measure of value), so you need to ensure that the use of the number of games to attract their attention. If your game has 30 levels, to ensure that players can see all at the outset of the locking points. \"Angry Birds\" and \"cut the rope\" has indeed done a good job in this.
price $ 0.99
decide the game is sales rankings. You can prefer a variety of pricing, but the game will be priced $ 0.99 to achieve the highest sales. This is a fact. Now, if you find for some reason the game's ranking is not ideal (the game state Note: Even priced at $ 0.99), then through a variety of ways to find profit-maximizing price can be. \"Chopper 2\" The Dave Frampton wrote an excellent article on the application of pricing.
published four editions
in the previous article, we briefly mentioned in the iOS system in each application can be scheduled release four editions:
1, iPhone paid version (with IAP)
2, iPhone Starter Edition (free version with ads)
3, iPad (or HD) the paid version (with IAP)
4, iPad (or HD) Starter Edition (free version with ads)
questions you may have, why the need for four kinds of version? This seems a lot of extra work. Also, allow users to feel they have to buy multiple versions, do not let them feel angry? Why not just release a simple free generic version can be upgraded to full version contains the IAP it? The answer is simple: To rankings.
If you want to improve the ranking of the game, then released a single with the full version can be upgraded to free version of the IAP is the wrong choice. This will reduce your ranking on the charts. Free Games released Another problem is the free game time in the rankings to be paid as a long game. For example, the top 10 paid games on the list, the average stay is 299.6 days, while the top 10 free games, the average number of days is only 29.1. Free game download amazing speed. When Christmas Eve we will be \"Crazy Snowboard\" into free time, you can get 25 million times daily downloads (games state Note: up to list the first two games). In this speed under, without a very long time can dominate the market.
If we had not the \"Crazy Snowboard\" Make like a generic version. If we have a high definition version of the iPhone and iPad version, I think these two applications will be higher overall sales, we ranked the iPhone and the iPad will be more forward.
up to date
users always like new things. Update is to re-attract users and allow them to apply again to the wonderful publicity opportunity. The more people play the game, the more likely other people to see your game, the oral form of marketing. So far, our most successful application of \"Crazy Snowboard\" from the release date has been updated over 16 times. \"Angry bird\" 13 times update, \"graffiti jumping\" has 37 updates, \"Fruit Ninja\" has 10 updates (game state Note: This is the January 2011 data). Update may not produce the kind of early influence, but still an excellent way to enhance the ranking.
hope these tips can help you be successful, we will apply these technologies in the next release of the game.
(Note: \"Crazy Snowboard\" There was a time not in the game the Top 200 list, the return to the list and ranked No. 168 after sales increased by 30 %。)
Note: this writing on January 17, 2011, covering the period, as events and data are subject.
[Network (uuu9.com) Editor: 4 is]
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View The News
- 10 fastest-growing third week facebookDAU list
- 10 second week of the new facebook fastest-growing travel MAU gift list
- 10 in the first week long facebookMAU gifts the fastest list
- 10 in the first week facebook fastest-growing new tour MAU gift list
- 9 月 long fastest fourth week facebookDAU gift list
- the third week of September, the fastest long facebookMAU gift list
- 9 月 facebook fourth week long new tour the fastest MAU gift list
- 9 third week facebook new travel gift MAU fastest-growing list
- 9 second week facebookDAU fastest-growing gift list
                               Â
                       Â
latest update
                           Â
· Listed among the Top 200 games of the four skills
· Improve the application store on the experience of sharing
exposure
· Summary of the management team of the six-point game development experience
· Free game value-added user should be locked or real fans
whale
· North American Free Mode game market is facing major challenges
10
· Hunter Subtotal: leave the game industry
· Social game developers should pay attention to the game names and trademarks
· Put violent games lead to negative effects
advertising
· Analysis of the advantages of 3D games, development and promotion of barrier
EA Digital transformation: a threat to our things will be in the bag
According to Fortune magazine reported that John Madden John Madden, a high-profile plays a game of social media? We're not talking football commentator. (One of his colleagues said: \"He is not the kind of love hair microblogging.\") We are talking about that section of the EA (Electronics Arts) named after the famous coach video game \"Madden large Alliance \"(Madden NFL).
Electronic Arts recently begun to taste the victory fruit in the field of social games, Sims Social on Facebook ranked second only to Zynga's \"urban villa\" (CityVille). The company said the game to promoting it dozens of the most popular games integrated into the social platform.
Fact, the EA has been test run the Madden Alliance, and the FIFA game's Facebook version, but it is not widely publicized, nor have tried to make money from it. Now, CEO John Ridge Iron Law John Riccitiello said that social gaming is the core of the company a strategic game it can play on any device and platform. Gamers from game consoles to the smart phones, tablet PC or desktop, and continue to play games or track the progress of the game. (Ridge Iron Law, the author said he could not play on the iPad generation \"angry bird\" (Angry Birds) game to get the points transferred to the updated iPad second, and I'm disappointed.)
EA plans, like the \"Fortune\" magazine parent company Time Warner Inc. (Time Warner) supported \"everywhere watching television (TV Everywhere) revision. Consumers to pay, you can play on any platform game. EA also earn money from games such as Sims, Social players to play games, spend money to buy virtual currency and virtual items.
Ridge iron Luo, towards social and other platforms is key to reshaping the EA. He acknowledged that the company has become bloated and arrogant, and has relied on some old products have been tired, and also do a lot of low-quality game. In 2009, EA had a loss of $ 1,000,000,000, in order to catch the trend, the company launched a takeover in 2009, spent $ 275 million to buy Zygna the competitors of Playfish earlier in the year 2011, invested about 750 million bought a so-called \"casual games\" maker PopCap Games. Rich iron Luo said not long ago in a speech: \"all a threat to us the things we have in the bag, in order to allow the company back on track.\"
Electronic Arts is still far from turning the tide. The company is still losing money - 2011 2nd quarter loss of $ 340 million, and its digital strategy can not be done overnight: it needs to keep the game running smoothly on a variety of platforms, including Xbox traditional consoles and These new devices (iPhone, iPad EA is currently the leader in this regard). The same time, it must be those who need long-play conversion to the social world, where players play the game only relying on the whims. However, Ridge iron Luo, is not worried. Zynga and other companies may have better social gene, but EA have enough high-quality game to discover the loyal fans. In other words, fans may see a re-rejuvenated John Madden (I am talking about the game, not the coach)
from: sohu