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[Angry birds] in China this year will reach 100 million downloads

October 31 news, \"angry bird\" founder Peter Vesterbacka today at TechCrunch Disrupt conference that \"angry bird\" downloads in China this year will reach one hundred million times, income may reach several million dollars.
Peter Vesterbacka revealed in mid-December this year, \"angry bird\" in China to build several homes line the store (shop).
Talk about \"angry bird\" rage, Cheats, Peter Vesterbacka said the company began developing games since 2003, in the \"angry bird\" before the market and has developed 51 games.
America Online (AOL) unit, the world's largest joint innovation and technology blog TechCrunch TechCrunch Disrupt workshop jointly organized by the General Assembly opened in Beijing today.
Innovation Works, founder and CEO Kai-fu Lee, Tencent CEO Ma, YouTube co-founder Steve Chen (Steve Chen) to take part and with the site moderator and participant dialogue.
This is the TechCrunch Disrupt its first meeting outside the United States, but also for the first time to China.
The conference participants include representatives from domestic and foreign well-known technology companies, founders, entrepreneurs, developers, VC, angel investors and the international media.
The TechCrunch Disrupt Conference guests include: Skype co-founder Niklas Zennstrom, Rovio's CEO Peter Vesterbacka, angel investors Lei Jun, Evernote founder and CEO Phil Libin, Instagram founder and CEO Kevin Systrom, Jawbone and the founder and CEO HosainRahman handle network, Network 24, founder of securities and U.S. groups.
Artesyn Technologies through graphics, video, broadcast live microblogging the conference.
The following is a TechCrunch editor 约翰比格斯 (John Biggs) dialogue \"angry bird\" founder Peter Vesterbacka of Record:
Moderator: How we like \"angry bird\" of the birds do, this is our \"angry bird\" the founder, and we are now talking about your business, your new business is to do these balloons do ?
Peter Vesterbacka: Yes, we have our new business is to do these, can be seen in Beijing and Shanghai. I always see in many places, \"angry bird\" image, we also see a lot of \"angry bird\" related products, such as balloons, clothing, toys, etc., are also our Chinese friends created interesting.
Moderator: When you get the balloon when you wear this dress also complained, but also complain about you?
Peter Vesterbacka: I was to learn about these products, they do not know who I am. I went to this place they are always very active in marketing, but I think it is most appealing to me a balloon. I do have complained about the quality, I feel the quality is fine, but I feel very bad for the quality.
Moderator: I know you now have a number of shops, and also want to try some of the stores in China do?
Peter Vesterbacka: Yes, obviously we have many products for our needs, our products have these games, there are other toys, the demand is very large. We hope to be able to withstand the license to sell products. Now, with rising demand in China sales this year may be answered, several million dollars. We have some games, there are some physical product, we want to improve product quality, we're going to sell some products through authorized. But you know our products in the Chinese mobile version very much, but we need to see this very good, we are very happy. In fact, we have to build the first store here, we in China will have in the next 12 months to build some of the shops.
Moderator: Do you think China's sales in China, whether it is genuine and how to sell version?
Peter Vesterbacka: I think China has 50 million each download, which we get the official data, this year to reach 100 million downloads. On physical products, we do not have much authority in this sale. We will say that there are a lot of cottage products, we are going to be authorized. We do not know how many sales entity in the world with 10 million, in China there will be 100 million, or how, I can not guess
Moderator: We are very excited to see your product, obviously, the United States, your product is very popular in Europe, why will become very popular in China do?
Peter Vesterbacka: I think our products are very popular in every place, and the same as the penetration of smart phones. Our products are very popular as smart phones, people not only in the United States, China, South Korea, we are also very popular. In Korea, you know their small population, but our downloads has reached 20 million. Now we are in the world at around 500 million in sales. Our products are very popular, mainly due to the design of our shop is very good. Like Steve Jobs as Apple's mobile phone to become very popular. We are in less than two years, it makes our products meet very much, we will then open more stores in the next 26 years, our shop will develop very quickly, downloads would more and more. In the U.S., we are the largest in China, our brand is the fastest growth rate than Facebook, YouTube, Google and so the growth rate is faster. But now we have great prospects for development.
Moderator: I know that within a year to reach 1 million downloads, and many other games is the same. For example, many other games are also very popular. But for other games, food can take years to reach 1 million downloads, you feel like you casual game, is \"angry bird\" Why is it so popular?
Peter Vesterbacka: mainly the timing is better, we also have a lot of game development experience, since 2003, has developed a game, \"angry bird\" has been developed before the development of 51 games, so our experience very large, because of this game than any of our developers are developing very fast. \"Angry bird\", I think the game will be all the rage. Our plan is to give the iPhone and some of the shop building some games. Here we mention some of the strategies, we mentioned last year when I downloaded this some of the 100 million goal, no one believed, but now will reach 200-300 million downloads. The previous 12 months, is 15 million, the number will become more. I do not even believe that our growth is so fast. You see there are other people doing similar things, there are many platforms, such as smart phones. We're not only smart phones can use our PC computer on the network can be used. We have Google, etc., can go use. So we are now is very much connected, there are many platforms can use our game. We have some animation, etc., done a lot of different things.
We feel our company is not a simple game companies, mainly to provide entertainment to the next generation, this is our position.
Moderator: You mentioned the development in the past 51 games, and later developed the iPad. For 51 games, do you think their growth is relatively slow, or how do you think?
Peter Vesterbacka: We have here some of the venture, they feel too early or too late, in our business which is essential. We have developed over the past 51 games, and later developed the \"angry bird\" game. In 2003, when there are smart phones, in 2003, we also have some business development, was before the development of the iPhone, we already have some business, and later at the time that time, Nokia also introduced a smart phone, the entire eco-system is not particular surprising people. We are the game's developer, you have to and operators, and handset manufacturers are good friends can, you have to keep up with them.
In fact, the development of the game is very good you will not necessarily get a good share, you can see the iPhone there have been significant changes, we now have a really good fusion. We are a game in the past that our model is not the same in China as well. There are many projects, it is to find talent. I think it is a better way to learn, you can develop games for other people, you can know how to develop more and better games, I think this is also not a particularly fun game, you have to do a lot of efforts can, as an entrepreneur, you must be crazy can, you have to trust yourself to do things on their own to do with trust, faith. This is why we developed was \"angry bird\" this game.
As long as the companies in your dynamic, then there is hope, is to keep awake, to follow on the line.
Moderator: \"angry bird\" as a brand, you have now and these people a job, or to find a new field?
Peter Vesterbacka: I just said we are not a game company, we mainly develop entertainment products. We are like an electronic version of Disney as to provide people with entertainment. We are not able to be extended to other areas, we need to \"angry bird\" based up further development, we can develop some of the animation, in the next, we can see a lot of animation. We have two hundred million users on YouTube, where we have good traffic. I think the dialogue is very important, we have a colleague who used to be another company's executives, he made a lot of movies, he is a film producer, we took him into our team, and of course, take two to three years, we can find the next generation a better direction. This industry is constantly changing, up to now we have our penetration through the game is very high, we have Hollywood studios, we work with them. Future film and animation will represent a significant share.
About our physical products, if you have a good strong, welcomed by the people the brand, development will be better, in China there are many people around the world like \"angry bird\" this game. If your brand in popularity, then some of your physical products will be welcomed, for instance, there are iPad, or balloon like this would be welcome. We also have a book, is the first book, there are Chinese and English, so everyone in China can also buy our books to be published. We are here to go to resolve the licensing and regulatory issues, we are bilingual, and has established an office in Shanghai, the Shanghai office last week's formal launch. In China, the world's second largest economy, China is moving very quickly. Therefore, we developed for the Chinese market is very serious, serious.
I am from Finland, and our company for you is like a small country from small companies, the changes in China's growing now, we really want to become more localized. We will hire local Chinese staff. Also done a lot of work, we conducted a lot of design, we conducted the first game of the Chinese version upgrades and updates, we also do a lot of the development of localized products. We are all Chinese color of these products, we developed in the Mid-Autumn Festival when the moon cake out of a similar product, so our products are all the local flavor, and we hope to have developed in China, hoping to put this good experience to the rest of the world, to have Chinese characteristics, China has also provided a lot of products and services. Our approach in the Chinese market and other markets is not the same, our methods and our competitors is not the same, and we hope more Chinese than the Chinese company's means.
Moderator: In addition to the game than you think, what the best practice? You definitely a game for the company for which practical experience can create books, animation, what experience you have to help people transition from small companies into large companies, there are best practices?
Peter Vesterbacka: We have a lot of shops, the development of which in the past there have been some problems, we have our own culture, we all know our game. One thing we are learning, I think we need to keep learning, lifelong learning, we do not all know. We know that you can learn all the things you can learn very fast, it is very important that we understand the experience, we now go to school in Nice. Nice income to reach $ 200 billion, some advertising. Disney to see how you do, how can we be as successful as Disney, we hope a year to get a higher amount of the proceeds, other companies can reach 40 million, how they do it? We want to learn.
In fact, there's a philosophy, we do not know in advance, and before many people already know, and we hope to learn, quickly learning. I also mentioned before, David, David is in this world, but also in Hollywood system, I was up in these personal learning. See in what ways can we use and benefits. Therefore, we can learn from other companies on a lot. As in China, we are not very familiar with the situation in China, such as we can employ many of the Chinese live, work, people who speak Chinese, so I do not need to become experts in China. But we can win over these people do these things, so this really is a very important learning process, we never forget have a foundation, success will not have to learn, we learn, live to old.
If you ask a lot of people, as the company is concerned, his sense of accomplishment is what kind of words, in fact, always eager to get more companies to be more people of faith. We, as \"angry bird\" is a good starting point, we hope to start with this can do more, better, such as the United States and China can get in the first place, we have the a space. We also hope to create a true volume demand entertainment brand, to use our \"angry bird\" to do so brand.
Moderator: You said that I have a record, a record, as well as clothes, including underwear.
Peter Vesterbacka: derivatives are varied.
Moderator: Do you think you will not be the last \"Pacman opportunity\"?
Peter Vesterbacka: \"Pacman machine\" which is still alive in our line of sight, but the \"Pacman machine\" at that time was more successful. Now we are able to radiate into a wide customer base, may not be through entity, may be the way through the virtual network, this is just the games. In addition, we also see the need to learn, such as Disney friends will talk about our successes and failures before the lessons, we can also draw. For example, they are for \"Pacman machine\" to do the film is not very successful, but now we are talking about the movie-going considerations, as well as \"Mario\" have done the film attempts, we were in this attempt, we must learned the previous lesson. Changes to the movie like the game, like we, then, is to buy his own animation studio, we own the right to control this power in their hands, not a house in Hollywood and signed a contract, how much money you give us, we have enough do not. We have had such a proposal, but they refused, for our part, we want to retain control of their own in the process of learning, and also the control of our brand.
We are most interested in two things, one of our fans, and our brand, we must be loyal to our brand and the fans, if we can do two things faithfully, that is OK for the. For example, many people look at the \"angry bird\", but he was seen as a game, this does not matter. This is because we're going to insist, but the culture derived therefrom out. For example, among the 300 days in the iPad are arranged in the first game, as many ways we have achieved similar success. Therefore, we feel that we are a game can be, we can make use of people's obsession for the game to expand. For example now launched a recipe book, as well as we can understand what to do on Halloween animation, now on YouTube have been watched millions of times. People for our brands, obsessed with the game, can help us do a lot of things that can help us into the next stage, to do more.
For example, to see our traditional competitors, they would not enter into the entertainment industry, they are like consumer packaged goods industry, the five say how much this game software sold his packaging, and then sold to retail, they never talk about fans, or they never knew who play their games, watch their movies, we are not the same and every day we have to communicate this is our fans and other companies to distinguish the place. We are always on the hearts of the fans, always faithful to the fans, such as microblogging, Twitter account above all, including all the above are home, even more than microblogging on Twitter fans. We communicate with fans through and to understand their needs, understand their language, we have to do more than Chinese companies in China, we are very serious, not talking to the thing. We can see, for example, more than a year from now to more than two years or so, we can come to discuss, but I would like a journey which, we are more focused on the brand, focusing on the fans, loyal fans brand, which is our overall core values, our overall mission.
We will meet earlier than any number of one billion user-level, but this is not the most critical, and we have to close several one billion users to interact, communicate, this is our culture, although we still have flaws But everyone in our company as a means for the vision struggled. We know this is very difficult, but we have as a mission, to achieve this goal. For example, you would like to Beijing roast duck bird, for example, was roasted duck, in the \"angry bird\" and starred in a role which will be more delicious, is, in our \"angry bird\" which will appear more many other birds, and please look forward to it
from: qq