Yao Kee poker to enter online or Prospects of
[Analysts believe that Yao Kee poker want from a single business model, performance sluggish poker production enterprises, expanding the field of chess and card platform game. Valuation of the market to give a network of companies is often much higher than traditional manufacturing enterprises]The main lack of technical content, the profit model single market space Xiao Yao Kee Poker (002605.SZ) are not listed, it has been much questioned by the market.Since January of this year, Yao Kee poker as time shares, the share price was doubled, the rebound is quite strong. Since late March, the company's share price after the callback out of a steady trend. Wind data, May 11, Yao Kee poker to close at 21.46 yuan, and a dynamic price-earnings ratio of 24.50 times.Yao Kee poker the most recent market concerns and Ourgame, people wishing to expand into the online game market from a single card manufacturers. So, this event will affect the investment value of the company?Quarter net profit rose 46%Because of the technological content of products is not high, Yao remember poker is not listed when being questioned weak growth performance of the main business, the profit can not be sustained.From the recently published annual report, seemed to confirm this assertion. Last year, operating income of 655 million yuan, a year-on-year growth rate of 16% net profit of 073 million yuan, an increase of only 2%.To the first quarter of this year, the sluggish performance of the company have changed. The first quarter, the company achieved revenue of 199 million yuan, a year-on-year growth rate of 31%; net profit of 030 million yuan, a year-on-year growth rate of 46%. The first quarter results of the rapid growth of the main reason for the poker sales of about 230 million, an increase of about 40%.\"Companies to increase promotional efforts in the first quarter, one quarter of the bad weather is also conducive to poker sales.\" Golden State Securities researcher WESTERN think so.In fact, the growth of the company's first quarter performance and the decline in prices of raw materials. Public information, with the decline in paper prices, a quarter of our gross profit margin was 21.6 percent, an increase of 0.6 percentage points, although the growth is not obvious, but this is mainly because the 1,2 month sales cards are printed on paper last year, 10 November, purchase, and paper prices started to decline from last December, to enhance the role of the gross profit margin did not reflect adequately. In March, the pulling effect of the decline in raw material prices on the gross margin is beginning to show a single month, the gross margin level has risen about 24 percent.Wang Xiaoying, said: \"Yao Kee brand reputation in the poker enthusiasts use stickiness strong, is expected to gradually occupied the share of low-grade playing cards.\"In her view, from the geographical point of view, space and capacity of the market share there is still room for improvement; the same time, the poker is cheap entertainment products, benefit from the \"lipstick effect\" in Hunan, Fujian, Anhui, Shandong, Guizhou, anti-cyclical. Rather than uncertainty from the supply side, raise investment project is still in the preparation period, the capacity release may be slow.Investment Advisor in Senior Fellow Xuesheng Wen said, the dominant and more loyal users of the chess brand, Yao Kee poker listing of its brand value has done a good publicity, but also to increase financing channels. However, the chess market highly competitive in the current situation, the market becomes saturated.Chess competitors in the market more, consumer brand loyalty is not high, coupled with the popularity of the network chess game and the development of information technology, most of them choose the online chess games, chess and card product line demand growth started to slow down but as people pay more attention to the impact of outdoor recreation on healthy living, this demand will not disappear, the future is still room for development. \"he said.To enter the online gaming market is still uncertaintyPerhaps it was to see the threshold of the card market, and space is limited, Yao Kee poker recently also seeking to transition, and therefore subject to the market's attention.March 9, Yao Kee poker released two important announcement.The first is with the Beijing the Lianzhong computer technology limited liability company reached a preliminary agreement, they intend to jointly funded the establishment of a joint venture company in Shunyi District, Beijing, to develop the poker culture and entertainment industry. The announcement shows that the mutual invested 2 million yuan to set up Yao associated interactive entertainment company, Yao Kee invested 98 million yuan, holding 49% stake in the target company, Beijing Lianzhong invested 102 million, holds a 51 percent stake in the target company.According to the the Yao Kee poker and Beijing Lianzhong agreement, both sides will carry out comprehensive cooperation in the casual game, jointly launched the \"Yao Kee the Lianzhong poker online\".Secondly, Yao Kee poker also with the Hong Kong Stock Exchange listed companies owned subsidiary of NetDragon Websoft Inc. 91 mobile signed a memorandum of cooperation, both sides will play each other's advantages, the strategic cooperation. Yao Kee agreed to the mobile Internet application services of poker advertising resources as 91 mobile distribution channels, cooperative business promotion and publicity.Analysts believe that the move marks Yao Kee poker want from a single business model, performance sluggish poker manufacturers, expand to the chess platform gaming. The valuation of the market to give a network of companies is often much higher than traditional manufacturers.By the network \"detached\" message, the Yao Kee poker in the resumption of March 9, the market is given to the daily limit to do to respond.\"With the development of the Network Information Service, the chess game market demand increasing, the enormous potential of this market are the major manufacturers of mining, corporate giants as a traditional chess, naturally, will not give up this market opportunity, the one hand, to further expand the extension of its business areas, business diversification, on the other hand, will enhance the competitiveness of enterprises, thereby reducing business risk, \"said Xue Shengwen.Nevertheless, Yao Kee poker can really rely on the online game to thickening own performance, it seems an open question. The present situation, the network chess game the increasingly fierce market competition. Poker partners Lianzhong as Yao in mind, once casual games platform, but in recent years under the catch-up of competitors, market share is shrinking, more recently came the news of the withdrawal of Chengdu.In this case, Yao Kee poker in the end can benefit from cooperation with Lianzhong geometry it?\"Overall, the partners of the Yao Kee poker still more strength, but the online gaming industry is extremely competitive, successful transformation is the co-ordination of a number of factors, so full of uncertainty.\" A Shanghai brokerage analysts believe that.Imposed expects Yao in mind the next two years to invest 200 million poker resources, an average of 100 million / year, according to an annual per capita consumption 3 poker account, is 30 million customers, assuming that 20% of customers into the portal network users, according to the general board games category of users pay rate of 3% to 4%, average revenue per user of 15 yuan / month, you can produce 32.4 million to 43.2 million yuan in cash income.\"Aspect of the company lies only in the capital markets, the present situation, Yao Kee poker in a bull market, but the upward trend has slowed, should be noted that the investment risk,\" the brokerage analysts said.Risk WarningBroader systemic risks; risk of rising raw material prices; to enter the online market uncertainty risk.From: \"First Financial Daily\"
\”Chengdu\” game App won gold fetched $ 200,000 a day
How much mobile Internet market?At present, Chengdu has more than 500 companies or teams involved in the development of mobile Internet applications. \"Chengdu\" games through the App Store overseas won gold a day, fetched up to $ 200,000 | but the survey shows that 59 percent of Apple iOS application development is \"losing proposition\"As one of the core gathering place of the domestic mobile Internet industry, many grass-roots entrepreneurs in Chengdu, the successful introduction of the venture. Stroll around the Apple App Store game, or take pictures, or download a booking software, you may find the \"Chengdu-made\".As of May 10, 2012, swept the world of mobile phone game \"angry bird\" downloads exceeded 1 billion. Chengdu \"The Commitments\" to make some money? The survey found that it was burned, even with $ 99 App Store registration fees are earned do not come back; but some quickly became a hit, and even beyond \"angry bird\" in the App Store rankings once sold in overseas markets, one day earn U.S. $ 20 Million. Why is that? The current fiscal surveillance Bureau concerned about the Nuggets \"App store grass-roots entrepreneurship, trying to uncover the behind to make money password. A surface App \"Apple\" bad bite 60% of the developer is losing businessA few no legs, no legs, no wings, and expression of anger and cool bird, create a miracle in the history of the game. Stimulation of the \"bird\", Chengdu has developed one after another by the dream of APP, the country to join the mobile phone application software developers have over 100,000.Wu Shulin is one, he is a graduate of Computer, Sichuan University. The iPhone first came out in 2007 when he and his development team started to pay attention, and handwriting Apple iOS platform program, the tools applied to the game, nothing gets done. But this year, they feel increasing pressure to survive.Medium and small developers is difficult to do the job. \"Said Wu Shulin, the popularity of mobile applications, not only on technology, art, and easy to operate high, but also specialized marketing. A few years ago a technology cattle art master, coupled with a good creative enough.In his view, gold App opportunities \"Students team to participate in market competition probably inadequate. Wu Shulin told reporters, after graduation, he did not intend to continue to venture, but want to go to a game company.Apple to encourage any person to enter iOS application market, you only need annual registration fee of $ 99, you can join the Apple development projects.\"But in fact, many people with $ 99 registration fee are earned do not come back.\" Yesterday, the Tianfu Software Park Field Minister Lu Yuxiang told reporters, Chengdu, more than 500 company or team in the development of mobile Internet applications to test the water, however, money is in the minority.According to the U.S. market research firm AppPromo survey, 59 percent of iOS application development is a \"losing proposition\", and 80% of application developers can not maintain the business model development and application alone.\"Developing App individual applications, we have thought to enter, then gave up.\" Fruit Chan tired of Chengdu entrepreneur said they developed the iPad point of the meal and the sale of vehicles, and other Apple applications, the use of business custom business model, not the face of personal users, income is relatively secure. The App Store is the individual user to choose what kind of business model is very important. If a single charging mode, may be abandoned by the user. B-side The main overseas markets \"Chengdu\" a monthly income of more than 30 millionPessimistic compared to small and medium-sized development team, the mobile Internet in the eyes of the traditional game company is a blue ocean. In the Gold Rush \"App\" store adventure a 冰火两重天 situation.Chengdu Chenyue game market official told reporters that the company is very optimistic about the prospects of the mobile Internet, has developed a mobile game to enter the market to promote through four months of the promotion, the download experience of more than 100 million users, \" If successful we might be able to attract 30 million users concerned about \", he does not think this is the transformation of the company, but the traditional games business an extension of the mobile Internet.According to the Minister Lu Yuxiang of Tianfu Software Park, Chengdu has been the launch of several applications or games to steal the show in the \"App\" store. Nepalese completion of Lu's game, for example, the April 6 visit the App Store revenue ranking first, beyond the \"angry bird\". Similarly, the the Calvi technology game is also APP store once ranked list in the Chinese District 4. In addition, the iPhone a mobile phone camera software downloads have more than \"angry bird\" App Store is the nation's top 10 only application software category.\"Apple's mobile game is a rapidly growing market, their income is no less than that of traditional online games.\" Revealed that Lu Yuxiang, Chengdu made a good \"APP\" game day and fetched up to $ 200,000, such a calculation as per about 37.78 million yuan.At present, France, Ubisoft, 2K, the world's top ten games development companies and Tencent, Shanda, Giant, Perfect World, Kingsoft five domestic Ten game development companies came to Chengdu. Giants of the flock, but also to the Chengdu game grassroots development with the international standards.The Calvi CEO Yang Cunfu told reporters, his back to venture in Chengdu in 2007, has been working hard in the traditional online game in April last year, go to the Apple iOS platform to develop games. China is the world's largest online game market, but the mobile phone game in order to make money, only to enter the United States and Europe and other overseas markets. \"Because of the mainland of China does not have a good payment habits, whether it is pay to download or buy the game props.\"\"Europe and the United States and other markets accounted for 90%.\" Cunfu Young said they developed the game a download fee is 40 yuan, was added to our six minutes later have a cracked version of the application, dispense with the cost of 40 dollars to download. However, he also wanted to make money in the mainland market, the strategy is through player feedback to continuously improve the game, and then into Europe and the United States and other overseas markets.As a result, a phenomenon also appeared in 200 of the top of the U.S. AppStore game looks foreign flavor, in fact, Chengdu native of team development. Industry Analysis Matthew effect will be intensifiedWhy the same development in Chengdu, some applications one day to close at $ 200,000, and some do not even have the $ 99 registration fee earned not come back?\"A lot of the company's success is not accidental.\" Lu Yuxiang this analysis is that the first mobile phone application to make money is to follow up the trend, grasping the point. Daily life, every month, every week, even every day, there will be a new hot spot, mobile application team must seize these directions. For example, he said, the success of a game in Chengdu, is a combination of ancient Chinese mythology + European style.Second, we must analyze the data, the number of similar games, each with what characteristics, what kind of game favorite, and not allow users to be very easy to use? Third, the foundation can really make the things of the world-class.Of course, not every game or application to do it will be recognized, \"angry bird\" Rovio company developed the first 52 games before a big success.Thousands of pet set to star company, grass-roots individuals in order to succeed even more difficult. \"Yesterday iAPP4Me founder Haopei Jiang told the West China City Daily Reporter, the mobile Internet market was Matthew.He believes that perhaps in the U.S. market as well as personal myths, 100,000 paid downloads, will be able to feed a team. In China, for free download at least reach the scale of more than 1 million users before we talk about earnings prospects, plus marketing, a large initial investment has far exceeded the burden on the individual team.According to statistics, in the App Store's top 20 games inside the traditional way the promoting want to get the ranking, at least monthly to pay 2 million promotion expenses, even if the brush list to enter, while its costs need to 500,000 yuan a month, and Apple can easily be punishment under the frame.In addition, creativity easily mimicry, especially the follow-up of large companies, so that individual team worse. Haopei Jiang said that the mobile Internet market advantage from a creative turn to the channel, which is more in line with the big companies play.Source: WCC
91 Deputy Heyun Peng: over a hundred games in the 91 income earned
NetDragon Boyuan vice president He Yunpengmxace reports / Epic Games and 91,, DeNA held in Shanghai endless sword of \"sharing sessions May 15, representatives from EPIC, gave a keynote speech at the meeting. As the organizers of the event, 91 wireless, vice president, vice president He Yunpeng (Tony Ho) also briefed the meeting on the 91 platform, after the meeting, He Yunpeng received the GameLook exclusive interview.The following is an interview with Record:91 platform has access to a lot of mobile games, the situation on the revenue side of these products can do the introduction?Tony: 91 platform mobile gaming revenue has 130 a variety of monthly income of the highest monthly revenue has reached $ 300 million. Similar to the situation in the iOS 91 platform TOP10 game accounted for 91 of the total gaming revenues is relatively high.The mobile gaming products showed features are: more stand-alone game, the lower income but higher installed capacity networking type of game, although the installation is less but the income the contrary, the higher this game products, such as similar fishing 91 on hundreds of thousands, millions of installation is not difficult. In addition, the wastage rate of 15-30 days of the loss rate mobile game is actually very high.Such a model for the market, currently 91 in the country there are many competitors, what do you think competition in this area? 91 and 360 cooperation and how is it? 91 of the platform is, how?Tony: For the market, I think you will see results within 2 years, just as last year, the electricity supplier industry bubble burst, the first camp in the future will remain at several companies, several of the behind and the gap between the first camp will be growing. For users, the market one is enough.360 mainly in the mobile phone assistant on the PC side, 360 the advantages of the PC side, 91 the advantages of the mobile side, the main idea is to achieve complementary advantages. In the mobile side, in fact, the two companies has its own strategy.Platform, in fact, want to become platform companies are now \"grab the entrance, to gain an advantage with their own resources, to achieve more like 91 to bias the back-end application side, each company has its own resources, each a card of the company, finally able to complete remains to be seen. But to become a platform, no traffic, no entrance, loyal traffic, the platform also no chance.Recently listed as the palm interested in science and technology, we also understand the functional machine game market is still there is a large stock of your observation on how to change the traditional model of mobile phone game developers?Tony: I understand the situation, such as JAVA function machine game make money Gangster level companies, and their dozen studio this year, one of the project in java project, are android and ios-intelligent machines The outbreak of these companies had to transition.91 has been trying to page tour of the mobile platform transplantation, GL understanding of the situation, the page the tour iOS mobile version of the ARPU even more than the web version, whether this is an isolated phenomenon? What is the reason?Tony: In fact, 91 initial attempt to pages porting the game business is to see the quality of the product of domestic web games are still good, but the page tour company in the mobile platform of action is too slow, so the 91 page tour companies to establish cooperation to accelerate the process, the result is very good. This year, a lot of page tour company set up the mobile side of the development team, the change is still very evident.IOS mobile version of ARPU is higher than the web version of this might be the mobile platform is still in the blue ocean to explain, we can see webgame in which the PC platform, the current very competitive, very multi-game product, and the quality uneven levels . But on the mobile platform, the high quality of the game is still missing, resulting in higher iOS platform users ARPU, iOS users paying ability is also an important reason.Android is accelerated volume growth, the android platform for domestic products to achieve a monthly income of one million, do you think the birth of ten million monthly income android game How long will it take?, Tony: the android a single platform, I personally estimate that there are millions of monthly income level games until next year, after all, android channels, and pay the very differentiation. Android amount of very fast growth, including the recent stir-fried thousands machine, accelerated growth will help the android market, android developer in terms of difficulty is quite large, the diversification of devices on the developer's adaptation work challenge to achieve all of the equipment coverage is the ideal situation, 91 provide for the development of some help in this process, such as what is popular models, will give developers some support on the actual data .91 previously with DeNA a joint venture company to develop games and is currently working with the of DeNA cooperation progress? 91 internal is also developing games, 91 of these development teams how to locate?Tony: 91 and DeNA joint venture has a size of 50 people, is developing multiple products, in the second half will see the results. A platform for cooperation on both sides very well, 91 is the the DeNA mobage in one of the largest flow of import partners, we are also considering DeNA In addition to the area co-operation, try the other programs of cooperation to strengthen.91 within the game development team, in fact, our position is very simple, our own studio as an independent CP games do a good job of their dreams, in the access, sharing ratio, the same way treated products, the final push who, in fact, is determined to have a fair evaluation standards.Prior to 91 start and IDG investment funds in a $ 50 million mobile Internet investment? Can you talk aboutTony: This fund has been in operation, has invested in a number of products, the current investment projects, mobile applications, including investment in the app's installed capacity has reached tens of millions, outstanding individual project is about to enter the B round of financing stage, a team of mobile gaming, more of our counterparts in direct access using the platform, so with the help of the team, of course, does not rule out the possibility of investment.Thanks for accept GameLook the interview.
The new tour mortality super 50% of industrial development facing a transition
In recent years the Chinese game industry sustained rapid development consistent with the growth rate of the original online games. According to statistics, from January 2012 to the present, there are more than 100 different travel into a different stage of testing. It is worth noting that players are becoming less and less acceptance of new products, the data show that in recent years the average annual number of dead tour more than 50% of the total.According to a search engine online games hot list, ranking the top ten online games, in addition to \"Heroes Union\" and \"Long Valley\" are the works of last year and the year before, the remaining eight games all four years for senior citizens. Found in the old games on a variety of different types of senior citizens, they are thriving not only because of the inherently invasive, according to the player needs to constantly adjust and rich content. \"Longevity\" groundbreaking game is much man firstInsiders pointed out that the contemporary development of online games into the a Jiongju, all kinds of games have been fully developed, and again the originality re-introduced to the subject matter of a previous not used, did not design the play is difficult, After the success of games, will soon become centralized imitate objects.The statistics show that 84.37% of the domestic online games works the same phenomenon, to imitate the classic games, gameplay and lack of innovation, \"change skin\" for common. This is most of the new tour is difficult to obtain the players agree that the main reason.The classic reason why classic games, you can find one of the successful majority, are breaking new ground in the theme of the election on the gameplay. Grand \"Legend\" series of online games in China early stages of development to establish a unique style, the series still popular after the 11th Anniversary of; DotA electronic sports games to the peak, according to statistics the current Chinese Dota fans have passed 60 million; network Dragon \"war machine\" the first batch of machines CPI online games into the Chinese market since 2007 has maintained the status of \"sci-fi armor games\".Insight into the players needs in a timely manner to adjust the contentOld online games with the accumulation of years of operating experience, which it has the ability to constantly find and solve problems, occupational balance and game settings to repair the game BUG during operation. Today's market environment is more stringent for new online games, they are often too late in the operation process adjustment has been the player to abandon.Category A gaming machines, for example, a few years ago frequent in recent years, there is little masterpiece. Players, machine CPI games for manufacturers players are high, and difficult set of game developers, there is a machine CPI online game data set more stringent requirements, a lot of BUG a lot. Armor culture of the type of game are loyal.The country once the online game Mech theme hot, but ultimately survived less than a third of Xia Road, King Kong, \"chameleon\" ... these works in the launch of concern a high degree, but did not how long attributed to the silence of the reason, players said, they only focus on the shape of the Group A game machine, but no depth less than a machine to the essence of the Group A game.Update the game content and playInternet Consumer Research Center data show that 64% of the players will give up a game for less than new things. A game if you want the continuation of vitality, must continue to give players new content, new ways.Changes observed in the number of players before and after the update of several old games, you can obviously find a lot of old players after the update return to trend, the number of new players are rising.In 2010, China's online game market into the stable development of the whole industry has to shift from dependence on new product pull to fine depth of excavation. The 2012 China Game Industry Annual Conference site, a number of business representatives have said it would devote themselves to fully exploit the existing fine on the basis of polished new work, I believe the market a variety of \"long life\" work can be a reference template.
Agent Wash rice and Korea's well-known cartoon characters, canned baby
May 17 morning news, wash rice, the company announced that the domestic power of attorney made famous Korean cartoon brand of canned baby solely responsible for the operation of the overall business of the brand in China.In South Korea, canned baby is well-known popular cartoon image, designed by Korea's image Voozclub. At present, the products already covered by the extension of canned baby brand to the games, film and television work, derivative products and other categories, has a high market share in Korea.Canned baby theme game ranked second in the pay list of the Korean game, Korea's total pay-list of the third. The product also has a good market performance in the line of canned baby endorsement candy cake also was made into a toy, and was made into a movie, its CG and live action combined with animation the series \"Canimals,\" this year during the Cannes Television Festival appearance.The wash rice and canned baby \"cooperation, canned baby for the first time officially came to China, wash rice online games, wireless games, cartoon video, the DVD release, the line entertainment, book publishing, derivative products The industrial chain to promote the brand., Wash rice in the 50 sets of canned baby cartoon broadcast its video site, the total traffic over one million, plans to launch mobile terminal-based game, wash rice brand responsible person said, there are food plush toys and other products in this category in the planning.from: sina
Signs of the decline of Japanese games recombinant Western Division
Sega external disclosed in recent days, due to poor results for the fiscal year 2012 game software sales, including North America and Europe, the company\'s Enterprise restructure and reform. 2012 results showed that total sales fell to 17.2 million units of the game, than 8%. Officials say the new game sales mainly in \"the United States and Europe\" is not ideal, because \"market conditions\" as of March 31, 2012, Sega in the United States sold 6.1 million game, 8.3 million units in Europe. Official spokesman said: \"decided to be responsible for United States European game rationalization of sales departments for rectification and reform, sustainable development and profitable organization. \"\" On the consumption of this, we had expected losses of 345 million yen and rectification costs of 6.3 billion yen. From now on, we will try to adjust our business structure to adapt to environmental changes in the market structure, greater attention to the development of digital games.
\"In its mobile version of conquest, within 3 months after the huge success of hit a volume of 2.5 million downloads, official in results that will once again focus on digital games.
By contrast, Sega\'s second-best selling game of the Sonic generation sold 1.8 million units in four months, of the Mario and Sonic at the Olympic Games of London\'s latest sales figure of 3.2 million. Sega-Sammy Group also operates the arcade pinball gambling game, it was reported that net sales of 395.5 billion yen, almost flat last year.
But net income only if more than half of last year, to 21.8 billion yen. from:sohu
Kunlun worldwide released the second paragraph ends tour of the yellow world
Mxace report/today, worldwide released the second client Kunlun online games of the yellow world, in May for first round of testing.
This means that, following the first-side tour after the rise in the first half of the legend of holy land, con wanweijinjun-end of tour market is accelerating. Http://Hy.Kunlun.com/the yellow is a type of 3D, with the world through drama and science fiction elements of the martial arts games, Taiwan CDC lung development.
Fantasy martial arts master, Huang Yi under the personal supervision, the yellow of the world will find the Datang Qin JI, in a mix of popular novels, such as the double Dragon games, to build China\'s \"League of Avengers\". Talk about why agents of the yellow world, Kunlun worldwide head of client operations center said the success of the legend of Holy Land bring us a revelation after--85 was replaced after 75 as the dominant players, they prefer open, subvert the cultural products of Hong Kong and Taiwan.
The yellow world\'s many daring design, in the growing flood of different traditional martial arts, will certainly bring refreshing feel to the continental players. In fact, freedom blow \"Taiwan style\" is becoming a worldwide plunge ends Kunlun maces of the travel market.
According to internal sources describe, legend of the Holy land after June will be published for 85 people, of a new paragraph RO3 pet lover, and invited Taiwan popular girls, that year, starring Chen Yan XI back the girls with us, further highlighting the characteristics of products light up, love. Domestic market \"Monolith\", con worldwide \"Taiwan style\" strategy will work, worthy of concern in the industry.
GREE sanmukuanwen: China developer program
Gree commercial Director sanmukuanwen in China on May 10, Gree commercial Director in China sanmukuanwen, GREE has set up a branch in Beijing last year, current staff numbers 50-60 people, mainly for the Japan game development and other areas.
Sanmukuanwen said, but Beijing Branch of the Gree platform is not for China local markets business and plan this year, GREE Beijing Branch is preparing to create a research and development institution, mainly for the Japan game development and other areas.
In addition, Gree recently also started cooperation with the Chinese developers plan to face the global market.
It is understood that the Gree Beijing Branch currently has 50-60, also now start hiring plans.
When talking about the different characteristics of Sino-Japanese game, sanmukuanwen says, Japan game more social-oriented, while the Chinese game is more focused on the game, in addition, the Japan arts more of the game. According to the introduction, Gree has reached a global audience of 230 million people, in speaking of GREE\'s overseas strategy, sanmukuanwen, Gree has also paid great attention to United States markets, there are three games specifically for the United States market tailored.
In addition, Gree will increase input in games.
Following is an interview with memoir: then I would like to invite Mr Miki introduce Gree area in China the current progress of the business. Sanmukuanwen: first of all last year we Gree Beijing Branch was officially established in Beijing. But so far, started business in China, there is no final decision in this regard. Current layout of our main focus in China first established a development institution, mainly oriented to Japan, as well as other areas of game development.
In addition to the introduction of third-party, we also recently have a new business, is in China and the majority of good cooperation on a wide range of CP, common to develop games, to face the global market in the future. Mean that at present only in China to establish a branch, specific business or not? This is the first problem.
GreeE staff how many people in China now, amount spent how much?
Sanmukuanwen: first answer you first a problem, on you just told of in China no carried out any business words, we here of understanding is said, if is means platform business words, we does in currently,, no intends to in China carried out platform business, this things currently company internal is discussion among, if we decided has zhihou, we also will in a suitable of time published major of decided. The second issue, number of employees, at present is 50 to 60 people, and will gradually prepare for enrollment.
Registered capital of things about you ask, is very regrettable, now it is not so convenient to disclose.
Now just do a research and development institution, the specific business you will consider in the future to be?
Sanmukuanwen: Yes, so far, mainly taking development as the main functions of, first of all, we hope that through these areas above, can help the vast numbers of Chinese CP, good Title to come to walk the world above.
Finally, I would like to ask, because Gree in Japan social area was a great success, share of Gree in Japan some of the success stories? Sanmukuanwen: you said that in Japan what is the key to the success of, an understanding of our side is saying, is equal to the failure of the said cumulative constant, then come up with a successful road, is such a feeling.
It is also very important, and never give up, never give up, it is also very important. You think that China and Japan both countries, is also a social network, the overall market environment between the two sides differ?
Specific operations, Gree Japan operations and the specific policy of operating in China are different? Sanmukuanwen: first of all, on your first question, a social market between China and Japan in the above, it has a different, we think Japan, in terms of social elements which, from a market perspective, may be even stronger.
Give an example of, say, Japan these games, it may be more focused on mutual assistance between the players, like all of us down with a rival, or more focused on competition between players, or players can work together to seize a something, basically in the interaction between the player and the player above, be more ink, is such a concept.
But on the other hand, we also recognize that, Chinese games, it\'s quality is very high, although it may not have Japan so strong social element, Japan Japan, in order to get more people playing, then, may be more to do those senior players to play the game, not for the professional player.
You think that if Chinese games into Japan market, is there some mistake, or suggestions for us? Sanmukuanwen: mainly two points, as suggested, 1th, requires very different players between China and Japan in the fine art, which requires no distinction between high and low of the art, just admire the issue from the perspective of.
So can China join game to Japan when the market, fine arts may improve some of the very large.
2nd, social gaming trend between China and Japan is not the same, in that regard, hoped that these Chinese manufacturers to enter Japan zhiqian, homework done, able to adapt to Japan markets of social trends.
Addition to layout in China, a market currently Gree, which markets overseas for a layout?
Sanmukuanwen: actually, our games are divided into two kinds of games inside the company, is a homemade games, there is a third-party game.
First self-made game piece, in fact, we are very focused on United States markets, especially recently we\'ve had three games, not for the Japan market, but for the United States market, and has been on the line.
For third-party, we pay more attention to the cooperation and excellent developers around the world, through their good works around the roots. Eventually share with you, in fact, we\'re so far, our users had reached 230 million worldwide, FaceBook we now understand, but yidianjiyi, in this case, we are above this area, in particular mobile phone platforms, advantage is relatively strong. We want to continue to use this advantage to continue to continue to develop mobile phone platform that blocks continue to enlarge, and face the world from:QQ
Booming online gaming industry rise to mainstream media perception change
According to the data of the Ministry of culture announced investigations show: China\'s online game industry has matured, and nearly 300 million users of more than 30 billion yuan market scale of China\'s Internet industry.
Look at the rapid development of the domestic market in the last decade, from ten years ago, the elephant to the flourishing of online game industry in China rose, online gaming has gone from mainstream media, experts and professors of the year \"scourge\" magnificent turning, the Internet user must-have normal entertainment. \"With the development of online games for a dozen years, we do not have an unlimited amount of users to let some poor quality products, presented in front of them, must be to bring you some of the best quality, the best level of performance in front of the player, 100% satisfaction of your products in the market. \"In the economy and a half hours of CCTV program, perfect world entertainment, said Zhu Qi, Chief.
\"Build quality\" means the original is the perfect world of diversified market strategy, \"original works\" in response to market maturity are clear. Analysys International survey data: 2011 China online games market revenue up to $ 44.61 billion, also predicted 2012 market revenue will also entered a period of high degree of maturity.
Online gaming industry alone has more than 10 years, but its size and influence enough to cause the majority of mainstream media attention, from the surprise of \"a scourge\" as one of the popular elements, even forming a culture of entertainment, become one of the pillars of cultural industry revenue and communication! But it cannot be denied that, although the online gaming industry rapid development momentum in recent years, but has been the absence of influential works, high yield and low-quality increasing, so seemingly booming gaming industry has come to the forefront of holding back, as perfect world entertainment Zhu Qi, chief says: \"if we do not have enough satisfied with the work, will not let players pay.
\"I believe that, as said, domestic market in high-yield and low-mass must be in excellent original online games strategy expanding Player user groups. And in online games industry reputation area, due to lack industry self-discipline, online games of marketing way sediment rose, has and \"addiction\", and \"addiction\", words hook, even individual \"small workshop\" using various vulgar means to attracted eye, anti-views perfect world President Zhu Qi in CCTV economic half hours under of interview in the said: products marketing adhere to implement \"boutique of\" of missed, and this formed has sharp of comparison.
Believe that after being reported by CCTV, many online gaming giant domestic manufacturers will also guide the implementation of the original quality of strategy, development and promotion of online games in the future will also gradually towards the front of the Green and. In my view, today\'s online game inside and outside-is online gaming industry consensus, but there\'s no competitive advantage will be the Red Sea! A drop of water will be able to reflect the Sun\'s light, believe in a perfect world, games manufacturers such as Sohu NetEase, Shanda, under the guidance of, excellent formation in online games in the Red Sea, green, positive development, China\'s online game industry has become the world mainstream media to report the time will come!
Shen Guoding: nine-game Center already has millions of registered users
Nine city Vice President Shen Guoding recently in Singapore held of The Mobile Show Asia 2012 published theme speech Shi revealed, nine city its mobile social game platform \"nine city game Center\" are has has must registered user, currently nine City Wireless and including three large operators zainei of more than 60 more than domestic marketing channel reached cooperation agreement, issued over 880 paragraph both at home and abroad authorized game, cumulative of download number over 12 million. Entitled the overseas challenge mobile game developers access to the Chinese market and skills in speech, Shen Guoding in addition to analysis of China as provided by the explosive growth of the mobile Internet market to global opportunities for game developers, also revealed that the \"game Center\" on the part of less than a year. He said, number of registered users of the platform game centre, Kowloon City, on the line during the first years of rapid growth, at present, the Kowloon City game center support not only iOS, Android, and Java platform, and have and domestic mainstream SNS platforms such as Sina, Tencent microblogging and network implementation, such as docking. In addition, the city reached a cooperation with more than more than 60 domestic marketing channels, access to a wealth of marketing resources, product exposure, which includes the country\'s three major telecommunications operators, and mobile device manufacturers, third-party online store. He describes, with the marketing agent games long accumulated experience and resources, nine-City Wireless Internet business already has shown signs of success.
Nine foreign mobile game developers access to the Chinese market has become important partners. \"Local partners in helping foreign developers in China market official marketing channel, fight piracy, optimal profits modes play an important role in areas such as. \"Shen Guoding stressed. Kowloon City provides global mobile game developers access to the Chinese market is a one-stop service, including product localization, model optimization, advertising, expand sales channels, cleaning up piracy, marketing promotion, these services are particularly favored by the overseas developers, so the agent can reach more than 880 games, has created over 12 million downloads of the game.
As the release games increase also brought \"nine-city Gaming Center\" proliferation of platform users. Shen Guoding, RPG mobile players in China\'s gaming continues to be the most popular game types, and it is anticipated that in the next few years, smart mobile phones on online gaming and social gaming market will increase significantly, these areas will be future agents, Kowloon City and research and development focus of the game. In terms of product profitability strategy, paid advertising is the mobile game and application of key income-generating, and different users have different consumption habits of mobile phone operating system, iOS users more likely to purchase props, complete micro-payments, and Android game developers to generate revenue through advertising.
