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Ninetowns employees an open letter to Jun Zhu: really done it?

April 16 received a NINETOWNS To CEO Zhu Jun, an open letter to internal staff (a pseudonym Li Luo)An open letter addressed to Jun ZhuConsecutive days Ninetowns layoffs storm has ignited, this veteran of the game has once again pushed to the thunder of the wave. According to reliable sources, the layoffs involve online games and wireless two large divisions, over 150 people. The official response is \"Ninetowns the near future based on business need for strategic adjustments to optimize the operational projects and associated personnel structure, the optimization is the necessary adjustments to enhance the performance of the company's operations. A company in order to get rid of the loss plight, there are two Ways to control costs spent to expand revenue. the staff adjustment is a means of controlling costs. \"Us first an account balance, the Ninetowns fourth quarter operating expenses of 140.2 million yuan (U.S. $ 22.3 million) the previous quarter and 141.4 million yuan (U.S. $ 22.5 million) decreased by 1%. Equivalent to the monthly cost is 46 million RMB. By the layoffs, you can \"save\" the cost of even a month 2 million (the actual certainly not so high), which means that layoffs can be \"optimized\" the cost of only 5% not to.That layoffs for Ninetowns lost?The group had hoped to make a contribution to the company losses; fighting a group of nine to nine people; is a group once full of hope, overflowing with enthusiasm and talent as the golden beer foam came here, more time than the family gathered together to work with each other to become intimate partner. It all disappear in an instant, even to the left, watching the people around one to leave, I'm afraid the heart to bear than to leave, I am afraid that heavy.Jun Zhu microblogging respond to layoffsJun Zhu: because Ninetowns again have found a clear printed a lot of money saved \"machine. Therefore, the necessary operational adjustments, personnel adjustments. \\ \"Quality strategy\" once again been recognized. That are no longer the Ninetowns high future earnings point of the project, the adjustment is faster, or later on into the \\ \"Tuoyou Ping!This is a microblogging Jun Zhu through microblogging response of this layoff, but I'd like to ask one, is so-called boutique strategy within the meaning of boutique where? Was again confirmed \"again previously used, that the quality of the past and what is left? There are those who can not on-line boutique, how will dispose of it? A person's signature: a train, no matter compartment contraction is much shorter, will not solve the traveling slow, even stagnant, because the driving power is the need to rely on the locomotive, if the locomotive there is a problem the cut compartment What is the meaning. I believe these words say a lot of people's thoughts.The cost of the \"fine\"The king of the world, of $ 5 million $ 5 million $ 6 million in the FIFA World OL, $ 10 million RO2 of (not on), Sword of Excellence, $ 12 million in the wonders of the world, these so-called boutique has not only brought to NINE any interest contrary to management's confidence in breaking down. Now, even the good product in the $ 2 million did not dare took, I can only say that a company has lost direction, not horrible, horrible thing is not to find direction. Ninetowns in the choice of the game in fact, have always have an advantage, but missed a lot of successful games over and over again, $ 10 million DNF 300 million dollars in street basketball, five million dollars in Long Valley. With Warcraft, The9 is a blind, blind lion. Lose Warcraft, the eyes of the lions is still blind, but the body has been just like ants.The Ninetowns future way outAs a veteran of the listed company from a business point of view of the client online web page social games, mobile games have been involved, and the accumulation of mobile games is involved in the latest, but given the high expectations of the business. Wireless to a certain extent, only the icing on the cake, can not do to turn things around. Mobile game seemingly has a bright future, but in fact all the success behind the unspeakable difficulties and perseverance, every success of a mobile game development team, will fall by 90 nine of the failure of the team.Different areas, different target users, user habits also have a different analysis, mobile gaming has a long-term trend bullish, but look at the user consumption habits at this stage, have a high income alone product is impossible. China is willing to spend a few thousand dollars to buy the iPhone, but do not want to spend a few dollars to support the development team accounted for the vast majority. This mentality to some extent, difficult to break. Plus income in the bad debt rate \"stability\" in 60% or more, a lot of mobile phone development company seemingly behind the scenery has a lot of bitterness.As areas dominated by the channel, the wireless business may not appear a large number of users the application, it needs to continue to the accumulation of channel resources (Telecom, China Mobile, China Unicom, preloaded), rely on the product itself is difficult to promote in this the field forward.The page travel the opposite field, the product is still the key factor in a quality page travel products, and want to lose money it is quite difficult, but you want to do this level of water in similar Immortal, but also a goodly portion of luck the. Page tour of positioning itself should be rapid manufacturing, rapid introduction of innovation is the key to have unique content on the play, the probability of success will be much higher than just copy a successful product page tour.Ninetowns success stories in the product line actually, Q the three countries after the introduction of many platforms are ranked the top ten games, income, followed by imitation of Q will be the game followed, but copying products The success rate is very low. Ninetowns did not own the platform resources, social game than the page tour there are some limitations, less page tour of the platform of choice for platform, but the competition is not. Tencent friends who took the first week of the users of the products on-line import can be reached 100,000, but then it will fell every day thousands, this is relatively good product, while the income is basically a month of may 20 30 million low may 50000 not to. Expanded product line, would like to add again successful product, but to know that success sometimes requires some luck, this luck was used up, the rest even though copying the original method is very difficult to reproduce.Page swim platform, users have to the world, \"saying come true, in the actual two-year market 37wan, 51wan, 360,91 wan, in 4399 firmly secured before 5. The latter also go beyond simply throwing money has been difficult to catch up, because even if the page tour promotion costs are increasing year by year. Ninetowns get Warcraft to give up once can lead the Chinese community, to think after losing Warcraft naturally more difficult to re-development of community.To gambling Firefall small surplus is lostHard to imagine that lose Warcraft Ninetowns, still go to pin their hopes on a single product above, of course, someone will say, the loss of three years after the World of Warcraft which, one after another on-line products also have several \"three star \"Three Heros 2\", \"Wonder of the World\", but relative to compare many other companies, a year at least launch 3 more products. And in fact Ninetowns there is no vision, judgment and grasp of the products are.Although firefall pocketed the eye, to a certain extent, but any company, the stakes are too concentrated, small earnings are lost. As World of Warcraft after only entrusted with the task masterpiece, firefall goal given how high, but the distance line more than a year, this time inside a year, The9, what can rely on you? In fact, \"Supernatural Biography\" really achieved the expected, but this is expected for the cost of three years, I believe that is still far did not return, the persistence of the product to be tested. After all, a lesson, \"Citizen Change\", and \"The Deer\" a small profit after deducting costs for a grand and swim products.Except, of course Firefall outside of the MUX is also betting for two products that are hopeless on the line this year, and the MUX is to develop more than five years, the team for one group after another, although the high expectations, but really going to challenge the current market, I am afraid they can not be so optimistic. This year's \"zero epoch\" personal is quite promising, of course, this good-looking only for the recognition of existing product technologies and the screen and want to make money will not be too difficult. After all, an operations team no matter how good the technology or content of the product itself is defective is unable to turn things around. The success of a product, operators can contribute up to account for 40 percent of GDP.Today's market environment, the success rate of self-developed products is actually very low, a product development cycle for at least 2 years, 2 years after market wind-changing, the original target location is likely in the harsh The competitive environment has become difficult to obtain, in addition to long-term strategic vision, but more importantly to be able to grasp the feeling of differentiated market. A product in the operation process, data analysis is certainly important, the life cycle of a product already does not depend on the initial data can analysis out. The life cycle of the game as the market continues to be short-lived, after three months, six months after the estimated need to use the worst case to judge, too optimistic, the results will not optimistic. Any product, initially in the project when it should do a good job of positioning and assessment where the assessment is actually very simple, a can only do 50,000 products, inputs must not exceed 10 million, what the target line of hundreds of thousands of milli- The meaningless bullsh't.The same time, to grasp the process of operation of a good rhythm is particularly important, to take Products, localization, and version number to apply can be placed together, before and after at least six months subsequent beta, beta, beta can be arranged compact wave higher than the wave. Some people might ask, how can we prove that doing so can be successful? I also want to ask a question, play games very often is a form of gambling? And cost control properly, perhaps gambling is not successful, but it was burned is not easy, the input will be a big risk, small investment is an accumulation of experience, the same is 30 million RMB, is to choose to spend two years developing a game or two years to get ready game on the line and operate, or use a comparison. The difference in the game market segments, different type of game, the experience they need not the same, if you have the opportunity to accumulate the next game may be able to be successful.At least this way is applicable in the body of Ninetowns, but long-term strategic plan is the need to adhere to, all the time in the company of change in the integration of the accumulation of a variety of resources is difficult to reach a certain height. A company needs a person to call the shots, but more needs to adhere to the correct decisions. Companies face major issues when management decisions should be informed, process optimization, cost control, integration of resources, it seems very simple points, it is not easy, but it does not mean do not and can not do.Finally, would like to ask Jun Zhu a, really over you?from: donews