Visit the decisive battle in the Three Kingdoms] policy Huang promise: the best of the Three Kingdoms, to the iPad
mxace reports / a \"decisive battle three landing from May 4 to start the app store, 18 hours, boarded the top ten best result had to fight to the second position. Battle the three countries as the work of the IOS of a page tour transplantation advantages and disadvantages, but solely from the product level is concerned, you can use \"a lot of bright spots, have fundamental\" to describe. Today GameLook go to a \"decisive battle of three main policy Huang promise together to talk about the game's features and prospects.Game Address: http://itunes.apple.com/cn/app/jue-zhan-san-guo-hd/id502436380?ls=1&mt=8Q1: IPAD version of \"decisive battle of the Three Kingdoms game shelves for nearly a week, the current ranking is very good. Takes note of the game to achieve interoperability with the PC version of the Internet, transplantation as a page tour of mobile games, tour version with the page in the content of the game whether there are differences in it? The mobile version and what features?Huang promise: \"The decisive battle Three HD\" appstore shelves on May 4, was added to our next day in the free list of iPAD rushed a second location. Present a \"decisive battle the Three HD stable in the iPAD free list of the top ten position, appeared in the standings all the way beyond the many classic masterpiece to enter the top ten in China.To consider early in the design of the game to the player's gaming habits of mobile devices, such as the timing and operational features. Similarly, we also take into account the problem of the fragmentation time of the mobile end user in the design allowing the player can always get up and play, ready to be put down. Repeated hang up the class of functions, such as automatic campaign, automated research technology, we have done offline and does not require the players time in networking. The other is some of the details of the game performance improved accustomed to the operation of mobile device users, for example, Web users will be accustomed to the things to click on the underlined similar to the hyperlink players in the mobile device will be more accustomed to click icons, buttons, and sliding next operation. Repeatedly to adjust for these differences on the details of the game. Game menu level changes to a relatively large part, on your mobile device to open the operation of the multi-level menu is something we must avoid. Therefore consistent with the operating habits of mobile device users at the same time simplify the steps that we changed on the mobile version of one of the key.Q2: how the players attention and feedback on the IPAD version of \"decisive battle three? \"Decisive battle in the Three Kingdoms\" will also provide new content?Huang promise: the current players to battle the Three HD feedback is very positive, R & D team is very concerned about the player's comments. Almost an IOS platform applications in the app store real-time feedback from the players battle the Three HD limit free on the open shelves at the beginning, so we must be most concerned about the free list and selling bang two crucial list, two championship battle three countries the HD currently ranked in the top ten in the Chinese district location! We see an affirmation of the players of our game, and also very concerned about the expectations of the players of the game the next content. In the the iPAD version on the line before and after, we have organized in the forum of the game three players planned exchange activities, hundreds of players views each collected we will repeatedly discuss the feasibility and implementation of programs. The fact we have already submitted to Apple next updated version of the address line of the early players in the mobile version, a more concentrated, with the fastest speed.\"Decisive battle in the Three Kingdoms\" the future of the game content and player feedback is most concerned about, of course, is nearing completion of a decisive battle system. This part, we have repeatedly tested the past two months, it will bring full-service players battle the world of the play, when the time will be very intense PVP combat. Our game is a \"decisive battle the Three Kingdoms\", so you can also see the importance of the \"decisive battle\" in the entire game.Q3: IPAD version of \"decisive battle since the three shelves can be said that the popular and critically acclaimed, but the current players IPHONE version of the very high demands from the user base and adhesion of the iphone version also has the advantage that can not be ignored, I ask everyone the game will be how to deal with? Whether it has been for IPHONE users specifically developed a version of the plan?Huang promise: \"decisive battle Three HD\" version on-line after player feedback, we see the most praise for the performance of the game screen. The battle scenes of the game has done a very beautiful, and we know the shape of the three famous personalized, great courage on the battlefield skill effect. This is to some extent, thanks to the performance edge for iPAD large-size screen.The iPhone version of \"decisive battle the Three Kingdoms\" from the project early on in our plans. The iPhone device is different from the characteristics of the iPAD tablet device. Its screen size compared to the tablet device, but the picture can be more refined. Another mobile phone touch screen size will require that the larger the clickable area of the game interface, the interface to be more concise, easier to operate. For us both \"battle the Three HD\" force and the iPhone version of the signature screen performance required for simple operation on the mobile version of the main challenges.Q4: What battle three \"from the current situation, an attempt to be more successful, is there as it has developed what goals? Are you trying to learn from the experience of other successful game?Huang promise: Players satisfaction is our greatest goal. We have been studying and learning iOS platform on the shelves in our game. We expect to be able to achieve the same standard in customer satisfaction and long-term product maintenance updates. The short term, the version of the update frequency of the main points of concern, the major part of our learning from other successful games. Our efforts to one week cycle to quickly resolve online version found in the rapid release of an updated version of perfect.Q5: many successful game developers regard the goal of targeting overseas markets, IOS platform, developers are no exception. As successful manufacturers of PC and mobile platform for Internet, how do you look at the overseas market? Three themes of the previous efforts in Asia is almost a household name, \"a decisive battle in the Three Kingdoms\" will launch the overseas edition?Huang promise: From the third since the Industrial Revolution, the global information interconnection degree of every social development node, the online games industry through the course of the Decade, it has benefited from this and will also carry forward. The globalization of the client network game has been in full swing, appstore this publishing platform for mobile applications with the easiest breeding ground for, I believe the continent for the market segmentation is not far away. Before battle the Three HD login iPAD, we have already launched on a web page for multi-language version of Southeast Asia and Taiwan, Japan and South Korea, Europe and other multi-language version has also been in the scheme, which is an inevitable trend dictates, we accumulation of a very mature and convenient localization program credit, would also like to thank the predecessors of the game industry's efforts on the three themes of the game promotion, we have the right place at the right, so the battle the Three HD multi-language version is certainly will be introduced, and will not live up to everyone's expectations.Q6: iOS platform of domestic Three Kingdoms strategy game of war is emerging, everyone game Prior to the introduction of the \"troubled world\" is also a three themes of the game, why is everyone making the game so dear to the three subjects?Huang promise: the status and impact of the Three Kingdoms period of history in the hearts of the Chinese players can not be replaced by other subjects. Speaking of the Three paragraphs of the story, everyone has the most familiar, everyone has a few favorite star players love this theme has been going on for decades. Although the three themes of the game is not uncommon in the market, but to stand out from only a handful. The decisive battle in the Three Kingdoms \"will be its own unique features of the game and close to the user's design philosophy in the three subjects masterpiece, standings unnamed.Q7: everyone game this year will launch iOS game? Will try some of the creative game?Huang promise: everyone game this will launch a new concept of mobile casual tower defense online games, \"Charge! Warrior, the game in the world of knights and magic, magic background, coupled with the Q version of the cartoon art style, \"Plants vs. Zombies game product ideas far beyond all the traditional tower defense games. Its most prominent feature is the movement against the war at the original construction of the tower Evolution soldiers card soldier card built on the battlefield soldier cards have their own unique career of arms, skills and appearance. Integration of the RPG, SLG two games of fun in one of the role of skills, the soldiers cards with single and multiplayer collaboration, melee, etc. play absolutely give players a new fighting experience! Has begun internal testing IOS version will soon meet with the players.Delicate role to battle the Three Kingdoms \"is everyone game's first RPG game\" The Romance of the Three Kingdoms \"is the story background application, the game is new to the RPG + SLG dual-mode three game types landing IOS platform, and reproduction in the great war, into the rich story missions, in-depth equipment systems, as well as the essence and the role of strategy game play to the essence of the game compatible showing the Three Kingdoms picture in a different.
Discusses the game publisher partners to create added value
\"We do not have to develop a marketing plan, this lack of feasibility. \"- Independent developers.
talked about issue in the digital channels to promote their own game works, an independent game studios tend not to seek distribution partners. Issue contains the \"independent\" label, but there are a number of benefits, such as the creative freedom and more income into. With the the Kickstarter emergence of the need for cooperation with other companies in the value chain which is becoming less and less. Promotion of small companies should take now become a hot topic in the field of strategic management. Skip Studio, presented directly to the players the game has become easy in today's digital age. However, the issue of the mode of cooperation, there are a number of advantages, I will be stated. This article discusses the reasons for a number of distributors did not \"die out\".
journey game from gamasutra.com
to create added value through the recognition and complementarity
\"We have more than 300 e-mail address of the media. Apparently only 2% on our information to give back, so this is actually of little value. - Independent developer
Distinguished
game works a day after another, whether it is iOS, Android, or Facebook platform. But the game is the reason why success is efficient to implement some of the complementary nature, such as marketing capabilities and reliable reputation (the game state Note: players need to experience the game on their quality with confidence). The Appstore per month will receive a 4000 variety of games, Unfortunately, commercial success is not only depends on who the game is the best. Users select the appropriate game works, will face significant information asymmetry. As a developer, you no doubt well aware of the quality of their work, but your potential users or related information transmission media (such as review site and platform owner) is not the case. And reliable distribution companies can effectively reduce the uncertainty of the user, they are the masters of your ultimate success or failure.
The thepotential user or information transmission medium quality perception by the developer / publisher. If your credit is low, for example, before you launch any top 3 works the best and widely acclaimed partners. The refraction effect of the partner reputation is reflected in two aspects. First of all, the users and the information passed by the cooperative relationship as is the recognition given by the distributors, the company is reputable, so the games are high-quality content. When your game by Chillingo (the \"angry bird\" Issuer) fancy, it seems the players and review site, the game is to get their pre-sure. Secondly, the credibility of the outstanding games will be transferred to developers who, because the user is now linked with the company behind this achievement. The positive reputation of the successful game works refraction effects can be applied to the company subsequently introduced the works. The OMGPOP are currently using the credibility of its popular game \"DrawSomething will attract users to their other little-known works, such as\" BoomFriends \"PuppyWorld.
based on reputation and complementary marketing route from gamasutra.com.
But the fact that the credibility and can not be successful. A lot of independent developers seem to have such a concept, the issue of obstacles have been eliminated, the well-known distribution company no longer create any added value. In fact the issue of the Chamber of Commerce through its own resources and development capabilities to continue to create added value. The complementary nature is rooted in the strategic direction of the relationship with the information delivery platform and know how to efficiently use their hand a number of cross-promotion of the game works and the best way to render the game which the marketing communication skills. There are more than 300 media contact is a good start, but know how to handle relations with these people can you get a higher exposure. In fact, publishers can increase your chance of the higher ratings; in-depth coverage of the media; the platform owner's recommendation; and higher unit revenue-generating rate. The latter point of view, to build relationships with potential partners prior to the completion of the game is very important to bring a decisive influence on the strategic development of the business model will give you the revenue.
get added value from the share of proceeds
\"We do not and publishers, because they can not be guaranteed to be foolproof. We can consider cooperation, but only if they want to provide a satisfactory agreement. - Independent developer
Unfortunately, publishers are usually not free service. In most cases, they will use their credibility and complementary capabilities to obtain 10% -50% revenue share, and usually cost agreed in the contract terms of compensation. Developers often choose to operate independently, because they ignore the added value of the distributor, they simply focus on the revenue they need to give up. The developer should not be jealous of disproportionate revenue sharing, but should consider the added value of cooperation: is expected to sell more work to achieve a higher level of unit income-generating. These are important value-added (think in today's market environment, 85% of sales of the game works can not be more than 1500 copies). Then there is the simple calculation, offset by the added value of the cooperative relations between the revenue share of each game.
together to create the income and revenue sharing from gamasutra.com
below to look at a hypothetical case. The developer of X independent publishing games. The game is priced at £ 0.69, after deducting the platform costs, develop from the gains of approximately 0.5 pounds / copies. Sold a total of 20 000 copies of the game, develop from the gains of approximately £ 10,000, which does not exist of proceeds. Another assumption is that this developer selection and publishers. Confidence of distributors, the commitment to invest time and money in the project, at the same time to obtain 30% of proceeds. After deducting the cost of the platform and publishers, developers only from £ 0.35 / revenue. However, through cooperation, developers get more added value from the efficient issuance and credit guarantee. The final game sold 40,000 copies, income generation of £ 20,000. From the developer gets £ 14,000, even though each game is divided into the proportion of decrease in the developer's total income is 40% higher than the independent release.
summary
above distribution partners from high level to explore how to bring added value to the release of the game. Needless to say, finding the \"right\" distribution partners and deal with the actual revenue-sharing is a complex issue. Although complex, but we should not skip the issuing company seems increasingly independent developers who \"dies\" or value is not high. We occasionally see in the field of digital promotion launched by Outstanding works by independent developers, such as \"TinyTower\" or \"TripleTown\". But do not forget these are just a small part of the field of digital content in a lot of this work have invested heavily in marketing funds, designed to obtain complementary.
Network (uuu9.com) Editor: Stoudemire]
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Visit EPIC: iOS will exceed the host Interpretation of the Great Sword
Nathan, Trewartha (left), John T.Farnsworth (right)mxace reports / May 15 Epic game with 91,, DeNA held in Shanghai \"endless sword-sharing will be the Epic Global Director of Operations John T.Farnsworth, and endless sword development team CHAIR Entertainment senior artist Nathan Trewartha attended the meeting and gave a keynote speech. After the meeting, GameLook John T.Farnsworth (hereinafter referred to as J), and Nathan, Trewartha (hereinafter referred to as N) had an exclusive interview.An interview with John with special emphasis on his bullish on iOS devices, he believed that within five years, or even faster iOS device performance will exceed the existing host and handheld devices, the user of the mobile platform will be the largest, more developers will shift to the mobile platform. While the phenomenon of black card iOS products in China, Infinity Blade body does not exist. Nathan also explains the Infinity Blade in order to attract more players and to meet the globalized market in the development of the work done.The following is an interview with Record:Infinity Blade in Asia and the perception of ChinaInfinity Blade game popular in the world, it downloads in China? Game is how the by DeNA into the Japanese after the performance?J: Infinity Blade more than hundreds of thousands of legitimate download in China, if we put to the pirated download, then China will be the most downloaded country (laughs). In the Japanese market, the overall performance is pretty good, the current has been growing. However, the recent rumors that the Japanese government on the game content has some limitations, is still unable to determine the performance of the Japanese market.How do you view China's development and game products in China? IOS developers often encounter the phenomenon of the black card, the Infinity Blade if you are experiencing the problem of the black card?J: Impression Infinity Blade has never encountered the problem of black card, we never worried. I will not go specifically to understand the game, but will get to know the best games in China. In addition, the developer community through the UDK can understand some Chinese developers using Unreal.N: a free game I will go to pay attention to, that is what we hope to understand and learn the part.The Infinity Blade how to achieve the success of globalizationInfinity Blade is how to achieve worldwide success? How do you do what?N: Infinity Blade in the development process set up three criteria:1) The screen is the best mobile platform2) The art style is to allow more people to accept, art effects can not be a kind of stylized too strong to attract only the part of players,3 items purchased design is welcome.J: Infinity Blade can get global success, I think there are three pointsInfinity Blade support 11 languages, which makes the player easy to use in various countries,2 play very simple, using only one finger, not just a simple operation, any operation of the player immediately see the effect.3 apple help, to be Apple selected as the iOS iconic game to be a global promotion.The future of gamesCHAIR studio Infinity Blade This is a series of games? Future plans to introduce what kind of game?J: CHAIR studio in fact already launched three games (the other two were undertow and Shadow Complex), except the Infinity Blade in China more popular, the current The CHAIR studio of the team is small, but we hope that the future do more things for the East, and Asia.CHAIR game called \"Infinity Blade: dungeon, have been disclosed, the game is EPIC headquarters in the development, CHAIR assist the development of EPIC may be launched later this year. After that, new games, we may try for example to add more social factors.N: For the next game to consider is the ability to attract a wider range of players.In fact, the popular mobile game ported to the PC platform, such as the Angry Brids and Fruit Ninja Facebook's installed capacity is very large, the Infinity Blade will launch the web and the product of the social form of the game?J: We currently do not have such intention, indeed, has been ported to flash platform unreal3, but EPIC first thing to consider is the business model. If our team can more people may consider other platforms.Shipments of Android devices iOS, if you optimistic about?J: the android certainly have a lot of opportunities, but we support the android platform is not ready, in fact, the Infinity Blade android and flash attitude from Technically uneal support android and ios-flash, no problems, but need to ensure that issue a money game, and so must focus on trying to do a spell platform. Not at the same time do a few platforms.Old and new platform clashThe earnings of many listed companies in May, Europe and the United States Console market has been in a downward trend, do you think about the impact of SNS and moblie games on the console games?J: of social and mobile gaming, in my opinion there are two.The first point, play games than ever before and more and more, before you only play the console game called players, and now there are so many devices, the player several times more than before.The second point, for these manufacturing companies of the host console, such as Nintendo, Sony, Microsoft, the biggest challenge is the new host needs to influence to attract more players, not only is the old host players, want more players access to entertainment, the introduction of better hardware, and at the same time allowing the player to better social communication.For the gaming industry, the more players will appear on a mobile platform, the center of gravity of the more developers will also be transferred to the mobile platform.How do you see the apple iOS devices, the future prospects?N: I Apple equipment are confident, I believe that the apple more and more powerful equipment, through the introduction of new equipment, maintain market share. Also constantly looking for the the CHAIR company, to show the apple device capabilities. Within the next five years, the apple device capabilities can be comparable to existing host gaming device.J: that the shorter the time of the Apple device over the console device.Thanks for accept GameLook the interview.
91 Deputy Heyun Peng: over a hundred games in the 91 income earned
NetDragon Boyuan vice president He Yunpengmxace reports / Epic Games and 91,, DeNA held in Shanghai endless sword of \"sharing sessions May 15, representatives from EPIC, gave a keynote speech at the meeting. As the organizers of the event, 91 wireless, vice president, vice president He Yunpeng (Tony Ho) also briefed the meeting on the 91 platform, after the meeting, He Yunpeng received the GameLook exclusive interview.The following is an interview with Record:91 platform has access to a lot of mobile games, the situation on the revenue side of these products can do the introduction?Tony: 91 platform mobile gaming revenue has 130 a variety of monthly income of the highest monthly revenue has reached $ 300 million. Similar to the situation in the iOS 91 platform TOP10 game accounted for 91 of the total gaming revenues is relatively high.The mobile gaming products showed features are: more stand-alone game, the lower income but higher installed capacity networking type of game, although the installation is less but the income the contrary, the higher this game products, such as similar fishing 91 on hundreds of thousands, millions of installation is not difficult. In addition, the wastage rate of 15-30 days of the loss rate mobile game is actually very high.Such a model for the market, currently 91 in the country there are many competitors, what do you think competition in this area? 91 and 360 cooperation and how is it? 91 of the platform is, how?Tony: For the market, I think you will see results within 2 years, just as last year, the electricity supplier industry bubble burst, the first camp in the future will remain at several companies, several of the behind and the gap between the first camp will be growing. For users, the market one is enough.360 mainly in the mobile phone assistant on the PC side, 360 the advantages of the PC side, 91 the advantages of the mobile side, the main idea is to achieve complementary advantages. In the mobile side, in fact, the two companies has its own strategy.Platform, in fact, want to become platform companies are now \"grab the entrance, to gain an advantage with their own resources, to achieve more like 91 to bias the back-end application side, each company has its own resources, each a card of the company, finally able to complete remains to be seen. But to become a platform, no traffic, no entrance, loyal traffic, the platform also no chance.Recently listed as the palm interested in science and technology, we also understand the functional machine game market is still there is a large stock of your observation on how to change the traditional model of mobile phone game developers?Tony: I understand the situation, such as JAVA function machine game make money Gangster level companies, and their dozen studio this year, one of the project in java project, are android and ios-intelligent machines The outbreak of these companies had to transition.91 has been trying to page tour of the mobile platform transplantation, GL understanding of the situation, the page the tour iOS mobile version of the ARPU even more than the web version, whether this is an isolated phenomenon? What is the reason?Tony: In fact, 91 initial attempt to pages porting the game business is to see the quality of the product of domestic web games are still good, but the page tour company in the mobile platform of action is too slow, so the 91 page tour companies to establish cooperation to accelerate the process, the result is very good. This year, a lot of page tour company set up the mobile side of the development team, the change is still very evident.IOS mobile version of ARPU is higher than the web version of this might be the mobile platform is still in the blue ocean to explain, we can see webgame in which the PC platform, the current very competitive, very multi-game product, and the quality uneven levels . But on the mobile platform, the high quality of the game is still missing, resulting in higher iOS platform users ARPU, iOS users paying ability is also an important reason.Android is accelerated volume growth, the android platform for domestic products to achieve a monthly income of one million, do you think the birth of ten million monthly income android game How long will it take?, Tony: the android a single platform, I personally estimate that there are millions of monthly income level games until next year, after all, android channels, and pay the very differentiation. Android amount of very fast growth, including the recent stir-fried thousands machine, accelerated growth will help the android market, android developer in terms of difficulty is quite large, the diversification of devices on the developer's adaptation work challenge to achieve all of the equipment coverage is the ideal situation, 91 provide for the development of some help in this process, such as what is popular models, will give developers some support on the actual data .91 previously with DeNA a joint venture company to develop games and is currently working with the of DeNA cooperation progress? 91 internal is also developing games, 91 of these development teams how to locate?Tony: 91 and DeNA joint venture has a size of 50 people, is developing multiple products, in the second half will see the results. A platform for cooperation on both sides very well, 91 is the the DeNA mobage in one of the largest flow of import partners, we are also considering DeNA In addition to the area co-operation, try the other programs of cooperation to strengthen.91 within the game development team, in fact, our position is very simple, our own studio as an independent CP games do a good job of their dreams, in the access, sharing ratio, the same way treated products, the final push who, in fact, is determined to have a fair evaluation standards.Prior to 91 start and IDG investment funds in a $ 50 million mobile Internet investment? Can you talk aboutTony: This fund has been in operation, has invested in a number of products, the current investment projects, mobile applications, including investment in the app's installed capacity has reached tens of millions, outstanding individual project is about to enter the B round of financing stage, a team of mobile gaming, more of our counterparts in direct access using the platform, so with the help of the team, of course, does not rule out the possibility of investment.Thanks for accept GameLook the interview.
The DeNA Yong: During the year, pushing the 100 games channels will force
, DeNA China CEO of Wang Yongmxace reports / Epic Games and 91,, DeNA held in Shanghai endless sword of \"sharing sessions May 15, representatives from EPIC, gave a keynote speech at the meeting. As the organizers of the event, Wang Yong, CEO of, DeNA China briefed the meeting the DeNA development in China, after the meeting, Wang Yong accepted the GameLook exclusive interview.The following is an interview with Record:Prior to DeNA in the country has signed to dozens of heavyweight platforms, terminals and other partners, do you think DeNA built these channels? Have played a proper power? What is the relationship with these partners?Yong:, DeNA currently in China, dozens of channels of cooperation, the fact that these channels are very effective, can be aggregated into traffic is very focused, and rely on these channels can easily do single game every day tens of thousands, or even hundreds of thousands of downloads, but ultimately rely on these channels to force, you must wait until the DeNA to introduce a suitable product.Relationship with these partners, not the end of the contract after, DeNA channel partners also look forward to a good game can provide, this part of the work DeNA to complete. Is to maintain a lot of work with partners in the DeNA products on these platforms, mainly the area. Simple words, this work is the mutual operational process of the game, such as some promotion, operational aspects of the work, for example, recommended activities, these concessions, including the media publicity, very detailed.Earnings forecast in the earlier DeNA, DeNA the Chinese market has great expectations, access to the considerable size of the income from the Chinese market, DeNA positioning platform, why so many platforms to cooperation is how to handling the relationship between partners?Yong:, DeNA goal in China is an android and ios market with so many partners, I think it is to achieve a win-win. And with other partners into a way to get traffic, DeNA plan within.The DeNA initial strategy is to launch its own platform, we will first focus on the introduction of high-quality game products in China, in such a way the Chinese market is more acceptable, if the games are successful, in fact, DeNA platform conform to the formation of the size of the user In fact, the underlying development platform has been not stopped a lot of work, you will see.You mentioned DeNA will force the Chinese market, specifically what kind of arrangement? What would high-quality games available?Yong: China, DeNA from May launched products, including SEGA and this month we can see that we have introduced the Three journey of this product, this game was very successful in Japan, using the Unity development is iOS platform games of the highest quality, our recent focus on other games we will start from June and July the introduction of this year DeNA plan to launch 70-80 games in China, and there the DeNA own development, there are other The developers of the game.Android in the domestic large-scale heavy volume, there have been products of millions of monthly income level, do you think millions of monthly income Android game how often and how iOS?Yong: I think the optimistic estimate, within six months there will be ten million revenue android games, iOS currently has a monthly income of millions of products, the iOS future still depends on the black card can be controlled.This month, rumors that Japan will introduce appropriate policies to limit mobile games such as the lottery the way the policy, including a number of Japanese listed company shares also fell sharply, how do you see the situation in Japan, after all, DeNA the headquarters of the Japanese marketYong: I understand the situation, in fact, so far, the Japanese government did not clear legal provisions of the gaming industry can not operate the game in what manner, however, Japanese companies are generally more emphasis on corporate image, so the game companies will make some similar to the self-discipline measures to limit. Although media coverage of the more powerful, from the characteristics of Japanese culture, respect for public opinion which led to the game company has taken some measures. For the revenue impact, we are confident that fully recover the revenue impact is limited.DeNA currently view a larger advantage is operating in Japan, a lot of excellent games developed in Japan on the Chinese market is how to look? How the prospects of the domestic game to enter the Japanese?Wang Yong: Prior to April in Japan to do the will of a developer, a considerable number of Japanese game company expressed strong interest in the Chinese market, many Japanese companies and the DeNA signed an agreement after the meeting, the future will DeNA game The output to the Chinese market.Speaking of the difference between Japanese game, mobile social gaming in Japan, most or wap browser form, of course, has also been smart machine game. Another interesting feature is more compatible with the vertical version of the game, and do not adapt to the operation of the horizontal version of the form of intelligent machines, this may be the difference in user habits, but this is not absolute, such as \"Immortal\" This kind of products into Japan, there are still considerable opportunities, or to see the product.DeNA whether the investment plans of the domestic mobile developers? Prior to the financial support still continue?Yong:, DeNA currently in China there is no equity investment, but there will be financial support to help game developers, including of our ngcore game engine core technology available to developers. DeNA China has been in continuous expansion, but also welcomes interested developers to join the DeNA Chinese team.Thank accept GameLook an exclusive interview
Ma reconstruction: skeleton eight six core a change
This is the first time in seven years, Tencent again for large-scale structure adjustment.Internal sources, Tencent will update after the reorganization of the six business lines, almost all business sectors will be involved. Which is located in Guangzhou, Guangzhou R & D center will be responsible for the development of micro letter to a new strategic height.Tencent said in an interview with reporters in, will be formally announced today a complete restructuring, three overall objectives are: close to the user to adapt to the trend of the future development of the Internet to achieve a win-win with partners.Re-composition of the six business lines.Yesterday afternoon, Tencent internal in a tense atmosphere on the message of change has been showered on the network to spread. This is the following listed in Hong Kong in 2004, and 2005 to determine the eight business systems, Tencent first large-scale adjustment.Although the interior is also not officially announced the adjustment of results, but the information Tencent will be regrouped into six business lines, of which the TEG (Technology & EngineeringGroup) from the Research Institute and operational lines, run by Tencent led by Directors and Chief Executive Officer Zhang Zhidong .Of SNG (Social NetworkingGroup) Internet lines and some departments of the Institute of Wu Xiao light is responsible, in recent years, the main electricity supplier business.The CBG (CreativeBusiness Group), Guangzhou R & D center and business development system, namely, the micro-letter leader, vice president of Tencent Xiaolong responsible.The MIG (MobileInternet Group) from the wireless sector and research institutes some departments, Tencent Senior Executive Vice President Liu Chengmin responsible.Butler team and interactive entertainment line IEG (InteractiveEntertainm ent Group) is responsible for any Yu Xin, Tencent Senior Executive Vice President and interactive entertainment business system president.OMG (OnlineMediaGroup) is the original network media sector, the responsibility of the Tencent Senior Executive Vice President Lau Seng Yee.Tencent, who asked not to be named executives south, told reporters that the framework to adjust the final results are not published, but will focus on three characteristics: to strengthen the platform business, as the core of micro-letter, adding to the position of the mobile Internet business, part of edge products to the third party.Past the Tencent architecture system is divided into four lines, set up under the system, divided into three levels: system - department - group. Among them, the S-line functions of the line, R line for the service line (divided into platform development and search), the O line is a line of security architecture (divided into basic operations and security architecture), is the \"support\" department. The largest B-line is a line of business, under the B 0 enterprise development system B 1 wireless business system, B 2 Internet business systems, the B3 interactive entertainment business systems, B4, network media business system. The above system by a senior executive vice president responsible for the relevant person in charge of the above-mentioned Wu Xiao light, Liu Chengmin, SY Lau.These people also revealed that after the operation of the system of the B line is like \"federalism\", the independent operation of each system in support of the R-line platform for R & D and O lines operating platform, each of which has its own flagship product, independent operators. \"In theory, all systems can share the other users of the system resources and user data to maximize the effectiveness of the system of QQ users. But in fact, 'federalism' has also led to internal resources and product development-led to the R-line and O line the right to compete for the problem, such as QQ client to promote the resources. \"Activities involved in the diagnosis of Tencent \"after the war in 3Q IT Shi Hongbo south reporter, 3Q war two years after, Tencent aware of the need to seek change, especially after the 2011 implementation of an open platform to focus more on building the industry chain and platform ecosystem , which determines its old management style NA. \"Freedom of the original architecture business, each set K, PI, 'inward-looking' development. But Tencent's development goals 'Internet infrastructure', this decision can not restrict himself to the business architecture. \"2011 Tencent asked eight open platform, are Tencent friend, QQ space, Tencent microblogging TenPay, e-commerce, audio files, color Tony and QQ. Since that time, Tencent has been in planning strategic transformation and upgrading. \"The person said.The micro Letter strategic position to improveAnother result of this revision to establish a micro letter to a product platform with wireless QQ rival, and even elevated to the status of \"QQ\" the same.Tencent in the past few years have been trying to breakthroughs in business, social, search, video, and power providers and other businesses to expand vigorously. But what really makes Ma shines, \"Micro-letter\".2012 Mobile Internet Conference in just the past, Mr. Ma said: \"In the past a whole year, the entire mobile Internet SMS has undergone enormous changes, intelligent terminals with the spread of a bygone era completely different pattern.\" He proposed. , greatly extend the time of the user and Internet connectivity, which brings changes in the industry chain, industry chain is very long, the future worth thinking about how toIn 2011, Tencent announced that the micro-letter users billions of dollars. The low-key Ma uncharacteristically, he himself declared on the microblogging this information.Hongbo confirmed that the adjustment of the architecture, the status of R & D center in Guangzhou will be improved significantly. \"With the development of QQM ail and micro letter, Xiaolong and wide research has proved its continuing product improvement capabilities.\" Tencent Shenzhen headquarters, currently only in Guangzhou micro letter set out the business, the Beijing-based network media, as well as Chengdu, part of the business.Another change brought about by micro letter to the Tencent In addition to the breakthrough in the mobile Internet, access to high-end users. \"In the past, users, investors, industry opinion, QQ is a 'low-end' products, but the micro letter to reverse this situation, it is very important, Ma and Tencent is also very surprised,\" Bo said.Tencent currently being implemented, including micro-letters \"platform\", ie, a PI (Application Programming Interface) allows third-party applications to join, developers can not only limited to Tencent employees. \"The monetization of the mobile platform is far from being our priority, the main objective now is the rapid increase in users. Take into account the high permeability and interaction of the service, plus we can understand the user's location, I consider that income generation should is easily realized. \"Tencent's chief strategy officer James Mitchell said.On the development of mobile Internet, Tencent, and most Internet companies to enter the mobile phone manufacturing to a different, its strategy is \"to provide for multi-platform, multi-device applications,\".Employees of micro-letter south are reporters said that the internal discussions late last year concluded that the \"micro-letters\" are likely to become mobile Internet \"QQ\", copy the channel to promote the ability to Tencent QQ users growth in the past eight years to bring a huge and The scale of the revenue growth.In 2004, Tencent's issue price of 3.7 Hong Kong dollars / share, as of yesterday's close, Tencent closed at HK $ 225 / share, Morgan Stanley believes that Tencent's target price of HK $ 275.Framework for change \"labor pains\"Tencent first-quarter earnings just released, when the quarter total revenue of 9.6479 billion yuan, an increase of 52.2% sequentially and up 21.8 percent over the same period last year. Gross profit was 5.8115 billion yuan, the previous quarter to 12.2%, gross margin fell to 60.2 percent from 65.4 percent in the previous quarter.Business segments, IVAS revenues sequentially increased by 15.3 percent to 7.3816 billion yuan, accounting for 76.5% of total revenue in the first quarter of 2012. Among them, the online game revenue sequentially and up 19.4 percent, to 5.3209 billion yuan; community and open platform revenue increased 6.0% to 2.0607 billion yuan.Not necessarily proportional to the short term, the open platform of investment and revenue, short-term adjustment of the framework just as likely as revenues have a negative impact. \"Hongbo Tencent only rely on the value-added services to benefit the long-term on the will step followed the \"Yahoo\". On the other hand, Tencent also needs the change, new staff development opportunities, internal innovation, looking for the flexibility to create new products.The executives believe that Tencent pace of subscriber growth reaches a certain base to face the inevitable deceleration to do is to increase per unit of output than. For example, Tencent is the majority of its revenue from online games, and many investment banks that Tencent's there is huge room for growth in advertising revenue. The first quarter of 2012, Tencent's online advertising revenue sequentially and down 9.7 percent to 540.1 million yuan, accounting for only 5.6% of total revenue in the first quarter.Tencent employees has more than 2 million people, and any adjustments are likely to affect the situation as a whole \". On the eve of change, most of Tencent employees from a variety of channels to be informed will face structure adjustment, but Tencent internal communication systems yet. Tencent said in an interview with reporters in the structure adjustment of the three overall objectives are: close to the user to adapt to the trend of the future development of the Internet to achieve a win-win with partners.from: Southern Metropolis Daily
Perfect PWIE overseas trading platform ” ” Beijing rendezvous; debut
Mxace report/cultural exports level directly reflects the level of a country\'s socio-economic and cultural development, as the games industry at the level of power in the world and in our country mainly product markets, weak export performance has been in online games. Perfect world China online game development and operator of gaming\'s biggest export, overseas business has accumulated considerable experience and resources in the area, this is exactly what Taiwan is urgently looking for games lacking and needed by the enterprise of export channels. In order to enhance the competitiveness of Chinese network games overseas perfect world ready to start \"PWIE network overseas trading platforms\" project, as a gaming enterprise in China \"ship out to sea\".
\"PWIE network overseas trading platform\" on May 28 at the first China (Beijing) international service trade fair digital multimedia plate appearances again. According to reports, the perfect world is trying to create the first open \"foreign import and export platform\", leading Chinese online game company\'s research and development team and Studio, unite all efforts for a common purpose, sincere cooperation, enter the global online gaming market, China\'s online game promotion efforts overseas exports and scale.
Projects intended for development operations in Beijing, the project of construction operations, will make Beijing Games exported across the country gather to directly improve the urban competitiveness of Beijing in the Chinese games industry. Apart from \"PWIE network overseas trading platform\" project debut zhiwai, this times Beijing rendezvous number media plate also will for digital media · animation game industry concert talks fair, and United Kingdom digital multimedia project promotion will (animation), and digital multimedia project series Conference, and culture city-folk industry internationalization market digital service contact Chamber of Commerce, more items activities, will many both at home and abroad famous enterprise will for AC and communication, show new views, and negotiation new cooperation.
Zhejiang winger media disclosure and vast equity valuation $ 3.2 billion
Zhejiang revision directional add-issuance today disclosed plans for the media, company intends to acquire winger in Hangzhou and Shanghai Hao a 100% stake of the final price of $ 3.2 billion, lower than the estimates of about $ 300 million.
After completion of the acquisition, Zhejiang media 2012 forecast net profits of approximately $ 366 million, than last year\'s about 2011. In April of this year, Zhejiang Media announced a significant asset restructuring plan, a proposed private placement combination\'s acquisition of Grand and self-financing its winger in Hangzhou, Shanghai Hao 100% equity, underlying asset value amounting to $ 3.49 billion, private placement intended to raise funds of about $ 2.5 billion.
The big merger immediately become the focus of world attention. Zhejiang media revision plan released today showed, according to the appraisal report, winger equity rating is 2.908 billion yuan in Hangzhou, Shanghai Hao equity assessed value of $ 292 million, totaling about $ 3.2 billion. Information displayed, Hangzhou winger, and Shanghai Hao party is domestic leading of leisure entertainment interactive game and the platform of developers, and issued commercial and operators, its online chess brand, and electronic athletic platform, and desktop game, three large main business are is their by Department area in the of leader, has winger game, and game tea Court, and Hao party electric competition, and three killed (micro-Bo), many famous brand.
Two great games platform in 2011, nearly 20 million monthly active users, the average monthly number of new registered users exceeded 3 million, total number nearly 600. According to the earnings report, Hangzhou winger 2012 $ 509.8893 million operating income forecast, net profits of 178.9573 million Yuan, Shanghai Hao 2012 annual operating income of 64.1801 million Yuan, net profits of 13.3164 million Yuan. After completion of the acquisition, media 2012 operating income projections from Zhejiang (Note merge diameter) for $ 1.948 billion, net profit forecast of $ 365.8726 million.
In 2011, Zhejiang media revenues $ 1.342 billion, net income of 218.078 million Yuan. From: Shanghai Securities News
Dota2 Steam games II: PCU over 50,000
On May 11, according to the statistics of the Steam, the DOTA2 is now ranked the second most popular Steam platform game. Although the game has not been officially published, but popularity alone during the test was already beyond the origin of counter strike, call of duty modern warfare 3 and the Elder Scrolls 5 horizon.
Map data is in the last few days United States areas of statistics, although the strike still top, but the performance of the DOTA2 mainly from the international market.
In addition, DK competition from China Team has been invited to participate in the Invitational in Seattle for the first time. Steam platform, the past few days United States areas of statistical data on the DOTA2, from:QQ
