Chengdu App up by the Kai-fu Lee investment: a year without financing almost mortality
And after a lot of 80, Liu Zhangbo use the iPhone to download various software applications. Hotel of the \"faithful companion for business travel, he placed the most prominent position in the home. Wherever they go, open the hotel up a standard map of the various grades of hotel information presented in front of him, so that he can easily book your hotel. In addition to using, he is also concerned about the downloads, and user feedback.Liu Zhangbo the Chengdu shift spent Interactive founder and CEO of the application software company launched the \"Hotel up,\" to become the first hotel map mode query application. The iPhone version of the first week of on-line boarding AppStore travel first class application list. Millions of users through the hotel up to \"the completion of the worldwide hotel reservations. In October 2011, because this software, they get Kai-fu Lee Innovation Works investment.Liu Zhangbo eyes, \"Hotel up to save the shift to spend the interaction of\" Hero \"Before this, there is no financing, no income, his entrepreneurial road almost mortality.Test the water: the venture a year without financing almost mortalityAfter graduating from the University of British Columbia, Canada, Computer Master, experienced a short-term foreign companies experience in project development, the seeds of entrepreneurship in the Liu Zhangbo heart bud. In December 2009, the 28-year-old's Liuzhang Bo jointly old school was founded in Chengdu shift spend Interactive Technology Co., Ltd..Financing become plagued their biggest problem. With the increased competition of mobile applications, the investors' perspective has become increasingly demanding. In addition to good ideas, good team, but also of financial data, business plan and strict inspection. Than half a year after the venture, he is busy looking for investment. Although the technical origin of his character is restrained, but the dream to start a business, seeking financing, he frequently search, to participate in various industry gatherings, and hope to get to know the investors. Mid-2010, an investor finally on his project interest. Frequent contact more than two months, the Liu Zhangbo once that \"Me\" Ultimately, however, investors said, fail to understand its business model, expected less than the potential market, decided not to cast. He financing hopes.Than half a year in the past, the troubled financing no fruit, he was ready escape route: continue to maintain their own products at the same time, then some of the outsourcing list to maintain life. At that time, the company has three full-time staff, part-time staff of six or seven people. Find the list of outsourcing, however, is not easy, he only received a 10 million outsourcing project throughout the year, only enough for subsistence. Wandering lost night, a bunch of hope that the light coming through: hotel-tat, \"quietly to his side.Origin: Order Hotel inconvenience to designIn July 2010, Liu Zhangbo go to Beijing to attend the training, he would like to book a hotel room through mobile applications, but only a handful found himself in position around the hotel. 'd Like to book a cheap hotel near Tsinghua University, the hotel is recommended by the software for his dozens of kilometers away Fangshan. Under the hot sun at noon, luggage boxes around the city most of the day, could not find a hotel to meet their needs. Trouble finding the hotel instant enlightenment, why not design a mobile phone hotel reservations software, to seize a piece of cake? \"Hotel up,\" R & D envisaged initiation.Engineering origin, the hotel operator is not good at, but from the perspective of consumers, he knows what he wants. Perhaps it is this, that he can do more purely on product development. How user-friendly experience, become Liu Zhangbo the first to consider the issue. Team of three individuals from the beginning of the end of August 2010, began the development of the design, testing, until February 2011 was posted to the Apple application store. I did not expect to release a week later, the hotel of rushed travel class of mobile applications first month tens of thousands of downloads.Starting: on-line gleaned from the pot of goldIn many applications, the hotel of the people easy to operate. Check location set in the software, the date, click on the search, one based on GPS location, hotel information, maps will be displayed in front. A variety of price levels of the hotel marked with different colors of tiles, less than $ 200 budget hotels marked with brown, discount hotels marked with red. More detail room rates and hotel introduction and user reviews available in the software at a glance.Through the phone line, you can complete the booking. The software includes nearly 30,000 domestic hotels, international hotel 190 000, covering the various grades of brand, chain and independent hotels. No need to log in, and need not be registered! The software is designed to highlight the convenient and efficient, the whole process from inquiry to booking, with an average time of just less than a minute and a half.Their income is based on the rebate mode is customer service, and from the business office sales is divided into. As a means to attract users, the hotel of people from the business office sharing, returned to the user in the form of cash back.A month later, the hotel of the actual income received the first commission: a check for $ 1,000. This allows the team excited. Although only 1000 yuan, but this is the first venture more than a year income. Recognized by the market, they see hope.The Liu Zhangbo told reporters that the profit is not his focus to consider the scope, their scale is greater than the pursuit of profits, doing so is to the bigger amount of users. Enough subscribers to the current revenue model, profit will be a matter of course. \"Breakthrough: by Innovation Works investmentWithout any outside investment, nor of any marketing campaign, relying on word of mouth, the hotel up immediately after the release of the impressive download usage. Two months later, Lee, founder of the innovative workshop attention. Innovation Works started to meet them, discuss the two weeks after they decided to invest them. His business team to Beijing for half a year, and incubation of innovation workshops. Its platform experts of various departments, and their communication are very high efficiency of the feedback received great help for start-up of the company, \"said Liu Zhangbo.The incubation of innovative workshops, whether it is technology, or market operators, and gave them guidance. Their market position more clear, more clear profit model. In fact, the hotel up to the first product people are not developed, before the birth of the hotel people, movie people had been development, but suffer from the absence of a clear profit model, not recognized by the market, in his view, become a failure. \"With innovative workshop experience, we look back and do, can do better.\"And innovative workshops, halo, and also allow them to more favorable on the Job. October 2011, the shift to spend interaction as just over 10 personal start-up companies, followed by innovative workshops returned to UESTC recruitment. \"We were able to enter UESTC recruit people to start-up companies can not imagine.\" The aura of creative workshops, Liu Zhangbo to fight for better human resources for the company's innovative continuous injection power.Currently, Liu Zhangbo team growth has been expanded to 30 people. On the wall behind his desk, leaving the tree mode of thinking in the recent time brainstorming discussion. In order to keep records of the creative, the company specifically around the walls are fitted with glass became smear. Pragmatic, young and dynamic team style tags.Vision: to build travel one-stop continuity of serviceHotel up has become the main force shift to spend the interactive source of income, but the Liu Zhangbo hope to provide a continuum of services, including food, housing, and entertainment for the user's travel. \"Now we travel. Often the people live in the hotel when the hotel, check flights when the flight steward search restaurants with public comment.\" Liu Zhangbo between these fragmented business products and user experience fragmented.Following the hotel up the shift to spend interaction also released a new version of telecine up to people, to train up and car rental up to the people. New listings telecine of people can browse the newly telecine, in Shanghai on the phone ticketing and seating, to allow users to avoid the trouble of queuing up to go to the cinema. Liuzhang Bo told reporters: \"We hope in the near future, such services can cover most of the large and medium-sized cities across the country.\"Look to the needs of users. \"Liuzhang Bo believes that this is their most important gains experience, one to cater to the needs of users, will be able to lock this part of the user. The number of users is the measure of whether a product is the market potential of the standard. Portrayed for the future, he said, \"If the numbers measure, I hope that users reached ten million.\"It is reported that one of the gathering place as the core of the domestic mobile Internet industry, the Chengdu Hi-tech Zone has mobile Internet industry as a priority the development of important strategic emerging industries to nurture and develop. As of the end of 2011, Chengdu Hi-tech Zone has gathered Internet related businesses in the field of more than 150, causing the market and financial aspects of growing concern.from: Daily News
Wemade its buddybuddy website closes
Used to be Korea the proportion of young users, ranking first the Korea buddybuddy site will be stopped operations.Recently, the news of the imminent closure of the the Korea wemade company's buddybuddy site has been published in the official home page of the relevant announcement. The advance will be held on the 30th of this month, will stop buddybuddy chat software client operational services. Will be followed by operational services were part of the game area channels and buddy musical, buddy online stores on May 17 will be terminated. The website will be officially closed since June 30, and then give all registered users for compensation.At the same time, the music channels operated by buddybuddy site area also will be greatly affected. Also by operating a variety of casual games has been the concern of a lot of young players.But with the mobile online chat service was launched, the situation has changed substantially. The next buddybuddy website chat software the user ratio is gradually reduced, while the other game area the number of users also continue to reduce. Eventually lead to of Korea wemade in 2011 announced its intention to fully close the take buddybuddy website.In this regard, buddybuddy relevant responsible person said, \"Since the era of constant development, and want to continue to maintain this cause is very difficult, so only reluctantly decided to site shut down.\"In addition, South Korea wemade company will focus on mobile games and web games career. This year will launch several new web and mobile games.from: 178
The decline of the Japanese technology companies explore for Japanese Pride + island thinking
United States CNET sites today magazine article said, Sony\'s slow but steady slide and the company\'s Japan-culture, skids and Sony also reflects Japan electronic industry woes. Causes of success of companies such as Sony and Panasonic are very obvious, not only are they designed a popular product, but also good at manufacturing. This United States counterparts are different.
However, Japan Science and technology industry there are still some problems. 1 incremental innovation rather than change, persistence, Japan the development of capitalism does not benefit only small businesses to focus on a particular type of product, Japan company failed to launch iPhone, iPad, and Mac computers, Compaq PC in the past, even Dell sales of new models.
Japan forms in favour of incremental technical development of capitalism, as well as in the field of vertical consolidation of companies with high.
2, Japan arrogance of Japan\'s companies and Government departments on the rapid rise of the company, such as Intel, Compaq, Dell, or even Microsoft, dismissive attitude, and that in the consumer electronics market, these companies can\'t compete with Sony, Toshiba, Hitachi and Panasonic. 3, missing the PC revolution in companies such as Sony, Panasonic, and Hitachi has introduced a number of heavyweight products, including a Cassette Walkman and video equipment, their brilliant achievements have also been made in the era of analog TV. But it is precisely for this reason, the company missed the late 80 in the United States the PC revolution and the digital age.
After the rise of mobile devices, the company also failed to react swiftly. Manufacturing of about 4, in order to manufacture is Japan\'s soul. For any economy, manufacturing is very important, United States is no exception. But Japan companies sometimes only to manufacturing and manufacturing. In some cases, this can yield good results, but ultimately failed to escape the fate. For example, no matter how well can produce traditional TV sets, cheap following the digital television occurs, such a business is bound to fail. As once the giant LCD Panel, sharp has reduced the need for Foxconn helped stage because the company in LCD panels suffered failure in the war.
The companies in mainland China, Taiwan and Korea manufacturer of competition is in trouble. 5, never pay attention to software Japan company never really recognized the importance of software, they also do not understand how the hardware and software integrated with user friendly. Therefore, Japan had not launched products like Apple and IBM mainframes.
This Japan company focused on manufacturing culture, these companies think that hardware is the most important. 6, island countries thinking Japan companies always focus on Japan domestic consumer market. Of course, every market is different, but Japan companies tend to target Japan user production of special products.
The policy in effect for a period of time made, but companies such as Apple enters Japan market, such a theory is obviously outdated. Japan media conducted a survey in the late 80, asked Japan whether consumers want to buy United States company\'s products. Most of Japan consumers have given a negative answer. But now the situation has changed.
The CSDN Jiang Tao: The game is profitable APP
April 18, 2012 the seventh mobile Internet Summit held today. ZDNet sent back at the scene reported. CSDN founder, chairman Jiang Tao said in a keynote speech in R & D Smart Age \", the Chinese have a lot of opportunity in the mobile Internet era, but in China, the APP would like income, the basic game is\" in addition to the game. \"Jiang Tao, China has the world's largest developer community, CSDN registered members and the number of active users are the world's largest, but also the world's largest production base of electronic products, so a lot of opportunities in the mobile Internet era .But from a practical point of view, whether on a PC or in the mobile market, the highest 15% share. He pointed out that China's biggest opportunity is software and hardware integration, as do the APP in China, the basic game is \"in addition to the game.Following lectures Record:I speak from my own 20 years of development, the developer for 12 years, do CSDN, I would like to share some of my recent thinking in terms of the developer in China is the best of an era.For here is not a developer, if you want to on the internet on the mobile Internet venture or to the company to create value or, I think that can not be separated from the developer, time is very short, so I show them recent The big event, take a look to know, Facebook, do one million downloads September, so now because of the development of the platform, so all of the development of the industry faster and faster.There is one thing pinterest a lot of speculation on the Internet, has more than Google, although Google has spent a lot of money, it is the first historical unique visitors States is the fastest growing company, the valuation is also 10 million.Why so fast? Some people say SOLOMO, some people say this. Fact, then it changes what we have to a Reading Pictures, sharing time, APP era, this era of power from the open platform with Facebook will have the results, of course, China also there will be an open platform.A result is brought about great change, small teams, fast, Kodak was the invention of photography is the best, but just sharing photos of a company value of $ 1 billion, but Kodak went bankrupt. Our most famous media is now the New York Times, but he did 116 years, only $ 900 million, so the whole era has undergone a huge, we call it revolution, a revolutionary era, waves pushed before the waves, there are two The article can look at this world in great changes.Anderson, now invest a bunch of companies, he said a word, the software devour the whole world, because now the most famous companies in various fields in order to produce the greatest combination with software, for example, Amazon is the world's largest bookstore , but it is a software company.Most important protagonists of this revolution which is to develop, this is the last year, Google will, then 59 minutes of tickets sold out, Apple will be 9 hours sold, the ticket is $ 2,000, all invitations are money go from Apple, because I did not buy that ticket inside Apple to get a ticket, but also pay him $ 2,000, there are 5,500 people to attend. So this developer's era.China look like? China has the world's largest developer community, we have a large number of students, then we have a large number of developers, each of the technical meeting, although not yet the United States and more, but the number of our members, CSDN registered members and active users are the world's largest number, we also have the world's largest production base of electronic products, as well as actions the world's fastest-growing companies, regardless of the cottage company in Shenzhen, China's software developers, Nokia's CEO said a word, we still write this PPT, Shenzhen has put this machine to do it, a month can produce a new machine, from design to final delivery ofAfter DrawSomething fire, meeting met a Taobao e-commerce developers, he would have Taobao buy applications, he said, I spent the time to write a Dropsomething 91 on downloads, users uploaded 40000 pictures a day, so the development of China's action force is the fastest one week to do it.But the greatest pain or how make money, there are two directions, in fact we also discussed, I think one is to go overseas, a local excavation.The overseas market is actually good, but is still relatively low share of both the highest in the PC or the mobile market is 15%, which is a. Of course, this market is only just beginning, it also has a huge space for development, including whether it is intelligent machines, intelligent machines now there are 50 million non-smart phone to be upgraded, PC users now also faced with the upgrade, because Windows8 out make all the machines entered a new era, about 10 million users want to upgrade. The appliance market is right? Jobs did not complete the task, and now we are doing.My own recent experience to share with you that China has an opportunity to do software and hardware integration, and Why? APP want income in China, I think the basic game is in addition to the game, but all over the world can be sold for money, this money is to sell more than you? itunes year's income was 6.1 billion, 1.4 billion of the plane out to do music, probably more than 40 billion to do the APP, we have developed in 70%, which is a market.Yet there is another market is Apple's plug-in market, is the apple that has one interface, you as his plugin, for example, you do sound or any thing it is saying Jieshang Qu, this market is how big? This market is 100 billion. 100 billion of production of things are manufactured in China, we can not say absolutely, 95%, apples every year in China, opening Apple Partner Conference, not the software, hardware to open in Shenzhen this market is 10 billion U.S. dollars. Of course, like sound can be considered, if you can pick apples.Software combined with hardware in the world than the software 20 times, which are all Chinese people to produce out, we can combine it with him?Is, in addition to other than Apple, Google is also pushing Google phone has integrated a lot of hardware, and then he put forward a concept, you can do their own plug-in, even with Andrews, Andrews may be a box on your home, it is a WIFI or Bluetooth, you do any thing can be simply asked to connect, behind me cite an example, we will know its power, because this market is huge.Hardware devices can be connected with the phone up, this is Apple and Google think of Things, and that the inside how to do it? Have software, services have, for example, you tell him a story you do not have time, you can play a story, the story is a cloud services, as long as you a month to give me two dollars, I'll give you stories to pass the world's best to listen to you, this is what I want abroad can do the foreign markets, but also can do soft and hard combination.China is not only the small consumer is very powerful, large consumption is also very powerful, like movies, Titanic on film, the first day of $ 11 million at the box office in China's shadow, the United States is 7 million all over the world, 40 percent of Titan Nick at the box office is from China, so Chinese consumers have a huge capacity, BMW sales have surpassed the United States, the BMW over 80,000 vehicles, more than the United States is the world's first, so the domestic market opportunities, but the key to how to do this a number of industries in the direction we want to.CSDN also times of change, we do outside the community, we also hope to provide a greater service for developers, including the ability of services and applications market transactions, a lot of developers do not earn money, you can take the industry applications with these open platform of our new push service called the CSTO, If you have needs in this area can go to the CSTO point of view.The development of China ushered in the best time, whether it is new opportunities in the global market or in combination of hardware and software, or in the application of the domestic industry, China's manufacturing MadeInchina, now the world first.You to all the places sell things, such manufactured goods, electronic products are all manufactured by Taiwan and China, more than 90 percent, we hope that China's software developers be able to talk to these two industries, the APP is this combination of hardware and software services or can be made in China, because we buy the iphone was written, made in China, but he may write a California design, if only in China The added value is limited, if it is Chinese design, then we should be able to be assigned to more opportunities.This is what I would like to say, thank you.from: 163
iOS game situation in China \”sad reminder\”
1000 changed the status quo, the same national conditions. Has destroyed those things, of the PC games market in China in iOS game market Relive: piracy, plug-in, copy, forced consumption, and malicious competition ...Just two years, iOS game industry in China has been the cradle of nurture creative, be reduced to a smoke of the battlefield. This is a microcosm of the entire game industry.6 games\"Small crocodile naughty love taking a bath\" priced at 6 yuan, the user commented that \"if the charge would be better.\"March 4, Apple announced the App Store application downloads exceeded 25 billion, the girl from Qingdao, China Fuchun Li become the first 25 billion downloads, she downloaded the game produced by Disney crocodile naughty love bathing (Wheres My Water). Following the \"Plants vs. Zombies\", \"Fruit Ninja\" and \"angry bird\", a rage iOS game.Fuchun Li downloaded the free version of the game, you can demo the 10 checkpoints. \"Small crocodile naughty love taking a bath full version of the price of six yuan, equivalent to the price of a pirated CD. A Chinese player in the game \"user evaluation\", given the evaluation of the five-star, the title is \"fun\", which reads: \"such as the title, if no charge is better, costs of electricity.\"On the evening of January 12, Apple's retail stores Sanlitun front of the store, thousands of people waiting in line to buy the iPhone 4S. Why Chinese people are willing to dig more than 4000 yuan to buy a mobile phone, not willing to the pay of a six-game? IPhone sales of the world of the Chinese mainland ranked second, the iOS size of the market but only 3% of the worldJanuary 13 this year, the iPhone 4S officially on sale in mainland China was the \"scalpers\" buying spree. Apple CEO Tim Cook responded by saying: \"We have as much as possible to ensure that large-scale production, but still scared (Beijing) battle.\"The Chinese mainland has become the iPhone global sales of the second region, after the United States. In contrast with the selling of hardware, iOS application market in mainland China, is tepid.Earlier this year, Touch Technology CEO Chen Haozhi a series of numbers. He said that domestic iOS devices is about $ 20 million to 30 million units, of which 60% of the cracked version, does not contribute income, the terminal equipment of approximately 8 million to 12 million units to 10 million units in the middle of the value of and 5% of the paid subscribers pay about 50 million users.According to his estimates, if a monthly purchase of 10 applications, each application, the annual sales income of the domestic market of about 400 million yuan. According to Citibank a year ago, the investigation report, the App Store annual sales income will reach $ 2 billion, equivalent to 12 billion yuan. This means that the scale of iOS applications market in mainland China, accounting for only 3% of the global market.Crack · plug-in10% of iPhone \"Prison Break\", in China, the proportion is as high as 60%. To do stand-alone to do overseas, do the country to engage in networking. \"A iOS game company founder Wang Jian (pseudonym). With ten years ago, domestic manufacturers have switched to online games because exactly the same reason: because of piracy.In June 2011, the iPad 2 in mainland China licensed sale after a month, someone posted in the Forum on the Wei Feng, asking a total of how much was spent in the App Store. The answer was \"0, a daily download limit-free\"; answer \"to buy accessory, 1:1 buy; be answered\" 0 jailbreak in \".After two weeks, the iPad perfect \"escape\", the graphics and video tutorials in the rapid spread of the major mobile phone website. According to \"jailbreak\" software community Cydia founder Jay Freeman (Jay Freeman) estimated that about 10 percent of iPhone \"jailbreak\". In China, the \"Prison Break\" iOS equipment has accounted for more than 60% of the total.Two years ago, the revised U.S. Digital Millennium Copyright Act has been officially recognized the legitimacy of \"Prison Break\". With \"Prison Break\", the user can install an extension outside the App Store software and the appearance of the theme, the function can not be used before using, for example, to install a third-party input method, or iOS device as a removable hard disk. Most users choose to \"escape\" only one purpose - to install the cracked software.\"Prison Break\" estimates, 10% of iPhone \"jailbreak\" software community Cydia founder Jay Freeman. In China, the proportion is as high as 60 percent, mostly in order to install the cracked software. The latest data, 78 to buy records, only two real purchaseIn September last year, an application called \"iAP Cracker\" in the middle of the \"Prison Break\" user to spread. The program utilizes the loopholes in the payment application, modify the program purchase (In-App Purchase) returns the transaction status, in order to achieve the deception process, to achieve the purpose of purchase free of charge within.iAP Cracker's properties are similar to plug in the network game, its greatest impact is to be purchased by charging the stand-alone games and some online gaming. Using this \"plug\" brush gold, brush the diamonds in the game, unlock all kinds of shopping goods, has become one of the fun of a lot of players, not only resulted in the development of economic losses, it will destroy the game and balance of the game itself .Most iOS games have taken the response measures, to set the server authentication, and plugging the loopholes. However, in February this year, a people prepared to be purchased by cracking program - \"IAP Free 'appear frequently in major domestic mobile phone forum, known as the game can support more than iAP Cracker more, and will continue to update.\"The latest data is 78 there are two real purchase.\" February 21, in the Apple development community CocoaChina Forum, an iOS software developer says with exasperation. March 1 IAP Free Zeno Virginia legend \"support, users can free to buy the game gold and precious stones. The IAP Free is a people prepared within the purchase crack.Black card brush listThe whole Chinese full Chinese interface of the game, even among the best in the App Store ranking of the foreignIn December 2011, the British game designer Will Luton (Will Luton) said on Twitter is called a \"Hu Levin Three Kingdoms\" game the App Store in the UK charts rising to third place. The strange thing is, this game is not localized for the UK market, the introduction of the game completely for the Chinese, following a user commented: \"I just find yourself is this game taking away the $ 69.99, but I never played the game, never heard of it. \"Two months later, the British mobile games site PocketGamer.biz reported that the \"Hu Levin Three Kingdoms\" in faraway America, soared to the App Store charts. In addition, another two games - \"Pocket the Three Kingdoms\" and \"Happy chess\" - were rushed to 11 and 59. User reviews of the three games, there are a lot of people have complained, saying he had never downloaded the game, and has never purchased, but was deducted a sum of money somehow.After the interview, mutual love, Chief Technology Officer said Huang Jian, Hu Levin Three Kingdoms \"is actually a victim of the\" black card \", the anomalies of the game in the ranking of foreign, some domestic players to buy bindings\" black card \" iTunes account, purchased a large number of game props due. British game designer Will Luton found a called \"Hu Levin Three Kingdoms\" Chinese game moved up to third in the British charts, the user said it had never heard of the game, but was inexplicably deducting. The quick success of the developer's over-stimulate consumption, \"Brush List\" behavior and \"black card\" flood reasonsGamers is no stranger to the \"black card\", there have been many players to the \"black card\" to buy Live Points on the Xbox platform.\"Black card\" from unknown sources, credit cards, often behind the crack or steal other people's credit card information a \"hacker\". Before the App Store has not been paid in RMB users to buy games or props must use a dual currency credit card purchase in the game. Inconvenience to pay, in addition to covet the cheap psychology, some users choose to buy cheap binding \"black card\" iTunes account, and to consume. On the other hand, the game itself in the design will stimulate user consumption above the top of the game of practice, paid in RMB after the opening of the \"black card\" still there are a lot of one of the reasons.A direct consequence of the proliferation of \"black card\" is a high rate of bad debts for software developers. In October last year, the iOS game developer for the domestic part of the bad debt rate of 20 percent in August, soared to more than 45 percent, the highest even reached 88%, which means that 100 yuan of sales revenue, developers finally get our hands on the only $ 8.\"Black card lead to foreign developers to completely abandon the Chinese market, Chinese developers and die because of lack of due income, we die, is trivial; foreigner players how to view the Chinese players? Not stupid foreigner, New York The newspaper also reported that stolen credit card business in the App Store, which greatly damaged the dignity of the Chinese people! \"the development of the\" Island Empire \"Yang Xiangji microblogging.Ironically, part of the development of the \"Brush List\" behavior, but also the \"black card\" one of the sources of flooding. Relatively low cost access to markets and capital concerns, some of the quick success of the development of employment of professional third-party companies engaged in the App Marketing brush ranking brush flow, brush the five-star, brush praise, or a star brush for competitors , brush the bad reviews. No integrity at all the behavior, not only disrupted the market order, and more bad influence on the ecological environment of the industry as a whole.Domestic game are mostly purchased props charges, will stimulate users to consumption above the top of the game of practices, and paid in RMB after the opening of the \"black card\" still there are a lot of one of the reasons.Plagiarism · cottageThe game \"and\" StarCraft \"has a very high similarity,\" as a selling point, not to be ashamed of plagiarism and anti-feel proud. In November last year, Activision Blizzard issued a lawyer's letter to China's Sheng Tiantang cause Shengtian Tang's iOS game \"Star World\" alleged infringement \"StarCraft\".Shengtian Tang \"Star World\" is a Star Wars science fiction strategy game, the game is set three race was family, Zerg, Protoss Mothership, Phoenix fighters, Banshees, Reaver, Colossus arms , as well as some of the buildings are directly copied from the \"StarCraft\" series. The product of a draft of or as a selling point, said: \"In the game screen, the\" Star World \"and\" StarCraft \"has a very high similarity, regardless of the game interface, game maps, game background. or a variety of building design, the arms of modeling are to imitate the \"StarCraft\" in the three major ethnic characteristics of the design. \"Such blatant plagiarism is not uncommon in the iOS game market. Not just the game system, roles, scenes, props, music, and even the name of the game will be a large number of \"cottage\". The developer is not the pursuit of creativity, but an attempt by a simple copy and brush ranking means of unfair competition, quick profits.\"Star World\" set three was family, Zerg, Protoss race, game carriers, Phoenix, Banshee, Reavers and other arms, as well as some of the buildings are copied from the \"StarCraft\" series. ConclusionIOS games market in China has just started, but already showing signs of all kinds of \"premature aging\". Dry Ze and fishing, burning of forests and hunting game industry in China has experienced many similar lessons. Regardless of the platform, developers, or consumers, should be self-discipline, work together to build a virtuous circle of ecological environment, the future of this industry, the more his own.from: Entrepreneur
The global video game industry and innovative ideas to attract players
March 19 message, according to Taiwan media reports, the world's 6.4 billion dollar video game industry in recent years because of the social game provider Zynga like into the fray and intense unrest, are again faced with the positioning of the crisis, the urgent need for social networking sites innovative ideas in order to remain attractive to players and mobile devices market.Activision Blizzard Activision Blizzard), game hardware and software performance continued to decline, developed the \"decisive moment\" and \"World of Warcraft,\" the leading manufacturers in February laid off 8 percent. The mobile application (App) store filled with a wide variety of game software, cheap download, making the video game manufacturers increasingly difficult to survive.Zynga or Electronic Arts (EA), the new company found that the scale is better, if not to drop a lot of money advertising to an array of mobile device application store game software stand out is not easy., Game company PocketGems Trading Liu (phonetic) said: \"exponential growth of the App, to attract a substantial increase in the cost of the player to download, if not developed a series of high popularity of the game company like ours, the situation will be quite difficult.\"Marketing burden that has forced some new companies to invest financially strong companies embrace. The game developers Row Sham Bow, said revenue-sharing agreement has been reached with Zynga, Zynga, will be in the social networking site Facebook and its new gaming platform Zynga.com publicity Row, of Sham Bow strategy social game \"the Woodland Heroes\".Even Zynga, is also trying to transition, to ensure that 240 million users will not be lost. Zynga.com on-line in early March, analysts generally believe that Zynga in order to reduce the significant dependence on Facebook, take the necessary measures
Online games a decade of change: micro-end capability. \”
mxace reports / began to thrive ever since the game industry, game software, the change of the \"carrier\" to witness the game industry advances in technology. From the initially awkward, such as the \"arcade\" of the container body, to the home console floppy disk, cd-rom disc, and then to DVD, Blu-ray, every game \"carrier\" change mean our game, the more to the greater of the endless pursuit of the players of the game experience, in order to fill the appetite of the players, the game developers had to game software \"indefinitely\" to enlarge.Game really need so much what? Big Bigger,, increasing the sideWe can no longer return to Apple founder Steve Jobs in the era of the Atari game development, then Lengtou Qing Joe Lord, you can use a few days effort to develop a game, and now has been able to develop a big game time \"years\" as a unit to calculate the size of the game client into the \"G\" era.Chen, Ding all the chiefs, to rely on online games fortune estimated how an unexpected, in the Internet age, we will take Costly way of distributing CD Players enter the game.From this we see the funny but not ridiculous scene, we live in the era of broadband Internet, \"Aion\", including last year's \"StarCraft 2\" CD - to individual users for nearly 10 dollars price, free delivery to the hands of players.\"You can not imagine, download a game to take a few days, and when you begin to install the game Shique is an error, which is sufficient to cause collapse!\" It took place in the World of Warcraft \"who, nearly 20 G client into a disaster that became a sensation in the gaming industry event, and players everywhere to find someone holding a removable hard disk copy of the client, simply because the developer of man-made \"stupid mistakes\".Therefore, we can easily understand that, when unprovoked web games, social games hit game of the client \"market side\" shows \"weakness\". Compared time to open the browser will be able to play the game, \"heavy\" client online up to G, as well as that from time to time ventilation of the \"patch update\" web games close to the people more than the client online games, even web games of the quality of the game may not be high, the player can easily accept it.Operators, web games, less a few G's client download, more fluid user experience, this too is essential for game operators. Directly in terms of the user cost difference, which determines the game's lifeblood - profit.The micro-side of changeFrom GameLook the point of observation, entrepreneurial direction of the entire gaming industry has turned to the web games, mobile platforms. Fundamental reason is the high failure rate of the big game of the client, venture capitalists have the client online games into the limbo. Tao commented, \"GameLook editor,\" This does not mean that web games, mobile gaming the risk low, but the client game has entered the boutique, the era of high capital, little successful, but with less capital condition of the company the rest of the oligarchs and oligarch's younger brother who, other people as early as possible do not play. \"The client only variable is the micro side, this is the only side swim team to see hope and a new future local gaming market to the client. \"Tao said meaningful. \"Decade of the basic technical form of gaming products no big change, the emergence of the micro-end gaming is perhaps the biggest change in this decade to client game technology.\"What is the micro-side? This is the sudden rise of the concept of the past two years, the domestic online games market, client market suffered reflection results in the Web game continued after the impact of client gaming products through technical means of recycling, the burden of most bound to end travel forward - a \"huge software client to cut it, this is a new game industry revolution!Blue Ocean or the Red Sea\"You can not imagine that the client online games have such experience, beyond the imagination of all! 2 trillion in the end, there is a blink of an eye.\" Tak Wah said.Tak Wah, CEO of a Guangzhou online game company, did TOM company executives, has 10 years of experience in Internet and wireless Internet, in 2010, he and his college classmates, former Netease \"Fantasy Westward Journey,\" the main Liangyao Tang and several colleagues from the NetEase founder of the Wind God, the software, this company ran the micro-end gaming away from the inception.Their first game called \"Chaoge,\" are forever talking about the background story is based on the traditional fairy tale \"Gods\", Tak Wah comes to micro-end gaming.\"The goal of our research and development, micro-end to less than 3 trillion, 90 percent of the players enter Xinshoucun without one minute.\" In fact his team did it this side only 2M, the author attempts to \"Chaoge game, marvel at the whole installation, the registration process so \"fast\"! Waiting time compared to nowadays web games need to load the micro-end online games did not lose the browser game.Micro-end online games first client, its R & D costs and development cycle, the life cycle of the games are the client level, so the number of real micro-side developers far less than the webgame, Tak Wah's remarks suggest that micro-end online games, \"it is in the blue ocean market between the client games and web games. Page tour the biggest problem is the short life cycle, the flexibility of the lack of stability, easy access to the user, the loss is easier to come and go is the real money to spend.Micro-end online games real address side tour page tour their own drawbacks, and show a do not like the \"perfect\". Tak Wah's words, \"to reach a large client online user experience is not lost on the operational capability of the web page the game.\"Wave of micro-endOpportunity to see the micro-end gaming is not just a \"Tak Wah, a\" Chaoge \", in fact, the entire game industry has a large number of traditional client game company were fixed on the micro-end\" market. Whether it is big, giant, Gold, Blue Hong Kong and so on listed companies, medium-sized companies are catching up \"micro-Client\" technology, and strive to be the old game of \"downsizing\" down to adapt to the market every side victorious, the only The difference is that the game in the end able to thin the number of \"pounds\".36.8 trillion size of the grand first micro-end game \"masterpieces unparalleled micro-end; Blue Hong Kong continues to evolve,\" Journey to the West \"downsizing to 375 trillion, 60 trillion, 5 trillion. The Giants announced that it will start the journey of two \"micro-end version of the transport, in April to look the direction of those with a user-friendly platform.\"We found 5 trillion of the micro end of the player's identity, the entire 5 trillion into the costs fell by 1.5 times, the end of the cost of travel will follow the great decline in the game multiterminal issue will become a trend,\" Blue Hong Kong LIAO Ming Hong, CEO, commented, looks quite a lot of micro-end benefits of.This is a new technology race of the gaming industry, competition is the R & D capabilities, funding, and ultimately to market operations and, more importantly, time, and almost mainstream companies are willing to see the Which Left Behind, a critical moment \"ball dropped may mean that the result of the failure.\"We are different to the micro-side game with these slimming down,\" Tak Wah stressed, the 'Chaoge \"from the development of micro-end target in the development process has been focused to solve technical problems and balance the micro-side game. \"Technical person in charge of Liang Yaotang the Chaoge project a detailed explanation of the difference: these thin client game resource management above the core of the micro side mainly lies in the original ecology of the micro-end gaming, but also know how to appropriate distribution game resources for the micro end of the non-indigenous ecological, which may cause the game to fluency is not high enough, or the stability of the system affected these terms, the original ecology of the micro-side of course, more advantage. \"\"Regardless of the\" Chaoge the success, we are happy to explore the micro-side game with the industry and I think each game everyone should try to micro-side game, which represents the next decade. \"Tak Wah said at last.2012, or the client to reflect on self, the era of the rise of micro-end.
Game animation industry: Japanese imprint deep innovation
The same strain with a calm, precise Japanese, who dominated the game world of Japanese game has a unique temperament. Started the console from Nintendo Family Computer now to the global social gaming. Japanese game in America and Europe the game is the biggest difference lies in its character. This character build-up frenzy \"machine control\", almost harsh on the small details of the ultimate pursuit, with the game world to help players struggling to expel loneliness. However, for the fanatical pursuit of the machinery and technology, it seems that the Japanese game industry missed a clear understanding of game development.A year ago to study in Japan Xiao Jin, think the biggest difference lies in the way of communication between people and domestic life. Greater interaction and students stay on the \"mobile phone\". Mobile phone is more like everyday life passes, the Internet, write e-mail, read comics, play games, travel or shopping, all with the phone to be completed. Different from the \"PC era\", the \"carry-era\" is characterized by technology-induced changes in the minutiae of being gradually penetrated into the life. This change is also affecting Japan's game industry.Beginning in 2002, the Japanese game industry inevitably into a downward spiral. In 2002, Japan's game industry accounted for about 50 percent of the world game market share, while in 2010 this figure dropped to 10%. Today, the veteran game companies Nintendo 3DS and Wii are still high hopes, three fast-growing social game social network Gree, DeNA and Mixi has demonstrated a remarkable profitability, momentum is changed by the latter to bring the era of \"how use of fragments of time to hand tour players.The Japanese game is still waiting for the opportunity for recovery. Products from the business model to the corporate culture to the Japanese game is always full of the typical Japanese-style imprint. These features allow the player to one of their identification out of the other side more or less have also hindered the real revolution and innovation.Character gene: control machine madTime is really getting long in the fanatical pursuit of this machine and technology, the Japanese game industry also seems to miss the sober judgment of the game development trends, even if the player is still not out of the living room, put down the handheld, but they stay on the phone .Most Chinese players (players are all too familiar red and white machine) for the earliest understanding of the Japanese game, from the Nintendo home console launch in 1983. Family the Computer (hereinafter referred to as FC) is also real ripening the Japanese market. Accompanied by the concept of home consoles, Nintendo will soon launch the \"Super Mario\" and \"Zelda\" and \"Dragon Quest\" swept the world's best-selling software. According to statistics, in the early 1990s, the FC total global sales volume reached 62.91 million units, corresponding to the game software sales totaled 500 million units, which initially laid the main business model of the Japanese game industry, hardware and software dependent on each other to invade the market.Accompanied by the success of the home console, TVGAME gradually become the core of the Japanese game market. In 1994, Sony later by the host, the introduction of the PlayStation game console. Japan entered the hardware manufacturers to rival, to accelerate the era of competition. In 2001, after seven years of hard work, gaming hardware has finally become the largest source of the Sony Group's results, accounting for 38% of the total receipts of the Sony Group. Before 2001, Microsoft launched xBox, almost 20 years the monopoly of the gaming hardware industry in Japan.In order to surprise the opponent, Nintendo even once to slow down software development, spent two and a half time in the design of the somatosensory game wii. Unfortunately, the advantage of the hardware and did not keep long. Somatosensory advantages, and soon Sony and Microsoft successfully imitate. The industry view, in fact, not a single country like Japan in the hardware market at one time were extremely recognized by players. The fanatical pursuit of hardware and game consoles, has laid the foundation of Japan to become the character of the game of genes. Of course, this fanatical pursuit of the machinery and technology, the Japanese game industry seems to miss the sober judgment of game development trends, even if the player is still not out of the living room to put down the handheld, but they stay on the phone the time is really getting length.Software kernel: fantasy OrientalismToo Japanese-style Japanese-style game, and eventually into repeated limit. Mining enough period of time, the new theme, relying on the same old stuff, continue to launch sequel rumored, is considered to be the important reason for the Japanese game gradually left behind.With the continuous update of the video game, game software is the spiritual core of the Japanese game industry. Following the \"Super Mario\" and \"Zelda\" pioneer work, the Japanese game companies to create the \"Metal Gear Solid, Resident Evil,\" Final Fantasy \"series of sales miracle.In 1998, the Japanese game industry into the heyday of the occupation of the global video game market over 90% of hardware, software, more than 50%. SQUARE ENIX produced \"Final Fantasy 7\" lasted for three years of development, spending $ 20 million, the final global sales of more than 600 million units, market sales of 300 million U.S. dollars.For players, the Japanese game enough to their own categories. Japanese game world, the dragon, imprisoned the princess and the robot is beautiful to show up, these typical characteristics of the East for the players to build an oriental fantasy world. It is also a RPG (role playing) games, such as the United States and Japan, the RPG will focus on visual appeal and the role of shape, but the role of the West play an increasingly complex, players can even be explored in which the unrestricted But the Japanese game will still pay attention to the structural environment of the game to the players, even players lost will have appropriate instructions. \"players Grey talking about the difference between the two analysis.Famous Japanese game magazine Famitsu president Hirokazu Hamamura, when it comes to the difference of the game in Japan, Europe and the United States believes that fundamentally, the Japanese players do not like shooting and war games the game in Japan by the animation is very large, while Europe and the United States game more with the movie. These deep-rooted differences have determined that the Japanese game in America and Europe game essentially different. In addition, simple, friendly, easy to use the important principles of the Japanese game design. Well reflected in a series of Nintendo games, when it comes to the Wii was originally designed, Miyamoto said: \"It is such a thing, a small, beautiful, quiet, people saw it, on the would say, I want a place in your home, and I know how to use it. \"Unfortunately, too Japanese-style Japanese-style game, and eventually into the limit repeated. Mining enough period of time, the new theme, relying on the same old stuff, continue to launch sequel rumored, is considered to be the important reason for the Japanese game gradually left behind. \"In comparison, the Japanese game more emphasis on the design of the boutique game, but the current status quo is the user's attention is very easy to be dispersed, small games continue to be developed, compared to Nintendo that the development of several hundred people model, the revenue ratio and profit margins of big productions in decline. \"the iResearch information analyst Cao flute believe that this is not hard to understand the Japanese game will be like the Popcap such a small game company impact.Veteran game company into a valley, not because of too much attachment and hardware development, but they almost no longer develop a more classic games. \"A Japanese game industry have pointed out, software updates and development efforts enough, is what caused the recession, the real reason.Game behindAnd most typical of Japanese companies, Japanese game company is also showing a typical Japanese culture.In Japan, the major independent game company and the technology to take strict security measures. Compared with European and American game programmers like the circle of communication culture, the Japanese game company is more conservative. European and American game programmers are often keen to discuss or share the technical aspects of open source projects in the open source community, but the Japanese programmers seem to lack such a tradition. They are more inclined to pursue the ultimate and perfect, and did not miss any tiny detail in the game design.Barnett think that worked in the Japanese game company: the taste of game development culture in Japan or some 'wage people'. Everyone trying to keep quiet to avoid responsibility. They like to adhere to rely on their own until the product is completed in all details prior to the completion, the Japanese never give up, they try not to leave any of the rough and dispose of things. \"The game review is also the Japanese one of the pursuit of extreme performance, the Japanese developers will pay more attention to the game's quality and customer requirements, have a very strict review mechanisms. From this point on is not difficult to understand the gaming platform in Japan from quantity to update the speed and European companies are not in a runway.According to the latest data released by the Japanese video game magazine Famitsu, video game sales continued to decline, as well as the lack of box office game software, the 2011 Japanese game industry revenue was down 8%. But on the other side, with the mature 3G networks, social games has become over the past 10 years the fastest growing new industries. Japanese mobile social gaming platform Gree latest release of the results, the fourth quarter of 2011, revenue reached $ 540 million, an increase of 190%. Estimated 2012 fiscal year, revenues will reach $ 2.2 billion, an increase of 250%. The Gree president Tian Zhongliang and confident, said: \"production like Nintendo Super Mario series, and\" Zelda \"to showcase the new game fun. We also need to show people that the social game this possibilities. \"from: sina
Nintendo tangled IOS Mario match for \”Moore Kart
March 9, 2012 news theme Taomi network's go-kart game \"Moore Kart\" IOS upgrade, and officially released version of the Andrews. Prior to Mario fans that Moore Kart copied Nintendo's \"Mario Kart\" topic will be rekindled concern to the industry. Plagiarism Nintendo loyal fans for the time being not to comment on whether the establishment, but from the side, but reflect the rapid development of intelligent mobile terminal for the console game market, is undoubtedly a brutal challenge.As we all know, the game console market occupied by the Big Three of Nintendo, Sony and Microsoft are basically hardware and software bundled sales. However, since Andrews and Apple mobile phones have come out, With the APP platform is increasingly powerful entertainment, games, step by step the sharp dagger mounted on the neck of the three big brothers \". The face of threats, Microsoft and Sony have to take countermeasures. Microsoft has long been in the smart phone terminal layout, its R & D Windows Phone system in the early days of the smart phone market there is a high market share, the latest development of Windows Phone7 system, but also quite the strength to contend with the Andrews and Apple systems. Continue to develop new handheld, Sony Quick Reaction joined Andrews phone camp launched a PSPhone.Today, only Nintendo still partial defensive corner, has yet to big to enter the mobile Internet gaming market signals. Even when the interview with Japanese media in September last year, Nintendo President Satoru Iwata has firmly said that the IOS is not considered within the scope that many shareholders disappointed!Of course, Nintendo is the delay involved in the mobile Internet device market, is also the consideration of strategic development - whether it is based on their own advantage, or to follow the trend? From FC era as a leading game console developers, Nintendo game hardware and software development for decades has been focused on, as the industry king. The most critical is that Nintendo is too much emphasis on video game hardware bundled with software sales model, nowadays third-party smartphone application APP platform irreconcilable contradictions. This is like when Kodak Company declared that \"the customer to buy Kodak film, Kodak bring it back to wash\", but in the end the film giant \"because of indecision market strategy ruthlessly discarded by the digital age.On the other hand, Nintendo has always been that smart phones do not give the user a good gaming experience. The new generation of handheld 3DS sales growth is not stable, but overall sales performance is also good to support the Nintendo stick to the belief of the handheld market. However, according to the game media reports, the 3DS sales unstable main factors is the lack of supply of game software, simply because Nintendo is still the game developers to take the traditional supplier management mode. Traditional cooperative relations between Nintendo and game manufacturers, benefit-sharing platform for emerging smart phone open is clearly better able to stimulate the enthusiasm of the game creators. The corresponding number of games per day from 3DS compared to less than 3 dollars and hundreds of thousands of the APP platform applications can be learned. At the same time, smart mobile software has a short development cycle, low investment, large user base and other natural advantages, has attracted a number of software developers flocked to.Q-racing game, \"Moore Kart\" is mentioned above wash rice launched by the network based on the APP platform game style century natural operation \"KartRider\" and Nintendo's \"Mario Kart\" Similarly, once on-line by the players welcome. Officially added to the day of the iPad fee application to the total top 10. During the Spring Festival after taking free strategy, reelection of the top three position in China, iPad free list, which also led to the war of words between the two fans. Then wash rice Network newer products, \"Moore Kart\" also quickly dominate the top leaders, but also started the overall build of the \"Moore Kart\" series brand, the IOS upgrade and Andrews version on , it is the network wash rice Moore Kart brand to build an important part. Cottage for Moore Kart \"said industry sources, the development of the APP platform is mature, are becoming increasingly stringent copyright audit, if that it is the cottage works, I believe Wash rice and network Moore Kart \"new version of the upgrade shelves.It is understood that the developers of the \"Kart\", Korea NEXON Corporation will have to cool more, in the last year from March to April, has introduced a version of IOS and Andrews quickly to win over a loyal community of players. Nintendo is the development strategy due to stick to rest on its laurels, game makers are emerging beyond, which leads to loss of market cheese. Only continue to adapt to the trend of technological innovation, and continue to meet user entertainment needs, in order to hold the cheese!
Tencent 1.3 billion stake in the cis Network Technology: profit model like 360
Just a Internet cafe maintenance software companies, the business is small, the development time is not long, and in August 2010 was listed on the GEM, but Shun Network Technology (300113.SZ) in the fourth quarter last year favored highly Fund is Fund holdings of the largest stocks.The end of the third quarter of last year, not a fund will be network technology included in the top ten Awkwardness, but by the end of the fourth quarter, the four funds will be included in the top ten Awkwardness, the total holding to 806.68 million shares, accounting for 16% of the circulation of shares of the total.An important reason to choose the fund holdings may be shares of Tencent, the end of last year Tencent to invest 130 million yuan, through block trades and the fourth largest shareholder of the cis-network technology. Fund managers to \"investors\", said, \"The key is the future of fancy smooth Net technology, especially the value of its online entertainment platform.However, an Internet cafe software development company, how can the value of online entertainment platform?Internet cafe software flagshipAugust 27, 2010 in the GEM Listing cis network technology is mainly engaged in development and promotion of Internet entertainment platform, the main source of income software sales, value-added Internet services, online advertising and promotion services, primarily for the major Internet cafes provide maintenance and billing software.The rapid development of business scale, the recent three years the compound annual growth rate of main business income of 333.06%, from the profitability of smooth network technology regarded as a \"profiteering\" company, the sales margin as high as 90% or more. The gross profit margin in 2009 and 2008, respectively, 92.42%, 92.93%, gross profit margin of nearly 94 percent in 2010.Internet software companies often rely on a competitive products to conquer the world, smooth network technology is also relying on a product to make them domestic Internet cafe software flagship product is the cis cafes maintenance of the network technology, software-dimensional network master, after five years of rapid development, the product has covered 97,000 Internet cafes, sit on the top spot in this industry segments.Shun network technology to eventually become the absolute monopoly of one of the few A-share market, because the industry leader last year, the acquisition of the industry, the second new ho Arts. The cafes coverage after their merger in the field of Internet entertainment platform will reach 160 000. According to the statistics of Analysys report, in 2010 a total of cafes 200,000. This means that the smooth network technology to incorporate the new ho Arts, market share reached 80% of Internet cafes the country.Internet cafes within the user is provided by network-dimensional master unified entertainment platform interface for Internet entertainment content, cafes channels occupied by the company can achieve the integration of online entertainment content distribution and management, is the first choice for the promotion of online games to Internet cafes Required media, the channel value of the company to attract shares of Tencent.November 17, 2011 announcement, Tencent through a block trade to buy the company 526 million shares at a cost of 131.5 million yuan, accounting for 3.98% of the total share capital, becoming the fourth largest shareholder of Shun network technology. Both user groups overlap strengths have similar and complementary business point there must be more cooperation.Tencent shares shun network technology to bring at least two aspects of the real good, First, the smooth network technology may make use Tencent product user groups, to promote own PC crisper, net-dimensional master application of personalized entertainment products for individual users; is expected that Tencent will step up efforts to promote its products, including online games, including cafes, Shun network technology Tencent income scale may be promoted.360 profit modelMaster of network dimension mainly depend on software sales, advertising revenue and value-added services to achieve profitability, the product is composed by two parts of the basic functions and payment services, if the user wishes to use value-added services, you need to buy to use the service. The company can also use the media player network-dimensional master platform formed by the effects of advertising and value-added services income. This is along the profit model of the network technology.Smooth network technology and the odd tiger 360 in terms of the scale of business, product, user, brand, there is a wide gap, but also cis-network technology is mainly used in the Internet cafe market, the 360 is mainly used in the individual market, but the company's development history and current profit model smooth network technology and the odd tiger 360 has many similarities.Shun network technology started with this from the initial system maintenance and content update management solution for Internet cafes as the starting point, a deep understanding of the various technical problems encountered by the cafe owners in the business, and fully none other partners, has 9.7 user of Internet cafes Internet cafes to update the software leading.From the profit model, 360, mainly through online advertising and Internet value-added services. Among them, online advertising, including advertisements on its Web site, security platform, as well as the search engine company to provide search referral service, with smooth network technology, advertising revenue + value-added services revenue \"profit model are much alike.Positioning in the market segments in the future, net cis Technology and 360 have in common. 360 product groups is relatively complete, the next goal is to build the ecosystem as the core of network security along the network technology in the acquisition of a new ho arts to build from billing to update Internet cafe management platform, \"PC fresh box \"desire to enter the individual market.Transition to FacebookEarly substantial growth along the network technology is also encountered a bottleneck of the development, an indisputable fact is that the number of Internet cafes in China are not growth along the network technology \"network-dimensional master\" in the cafe share already to the ceiling, to continue to expand market exists difficult.The other hand, intense competition in the industry. See the smooth network technology through the sale of \"net-dimensional master\" for more than 90% gross profit margin, therefore, there have been new companies to enter the online management software market, to take the competitive mode of free software, and even paid to cafes the channel, which will undoubtedly impact them.Cis-network technology, began to transition, \"the company is trying itself into Internet entertainment platform, like the downstairs Gome charged to the commodity provider.\" Said Xu Jun, company secretaries. According to its introduction, the network-dimensional master the growing market size, forming a huge marketing platform, network-dimensional master platform to provide one-stop advertising and promotion to the upstream customers, direct traffic and transport, and other service revenue is the main development direction of the smooth network technology in the future.In fact, the smooth network technology at the beginning of conference, also said the company's strategy is to open Internet platform in the direction of fast layout and evolution.Shun Securities believes that the open platform based on individual-centered First, the user will survive in this social, user center to raise the significance of the tender in this, on this platform, people completed the game's social, interactive, and then completed Internet virtual life in the general sense, the concept resembles Facebook.Hou Lee, Essence Securities analyst, believes that the center of smooth network technology, users experienced a low-key transformation basically have the inkling of an open platform, \"estimated that 2012 will be user-harvest year, the conversion rate is expected to reach 50%, the formation of the 40 million platform users, the year after the basic realization of most of the conversion of about 70 million platform users. \"To complete the changes, and smooth network technology advantage is no shortage of funds, no shortage of users, or even lack of strategy, but the disadvantage is also obvious, on the one hand, business was quite small, and Baidu, Tencent, Sina, a far cry from the very difficult to attract a number of application providers to follow. On the other hand, from a software company turned to Internet companies, the needs of the industry-wide technology leader, and architecture design talent.Shun Network Technology to Facebook mode from 360 mode, there is clearly a long way.from: \"Investor Report\"
