Ma reconstruction: skeleton eight six core a change
This is the first time in seven years, Tencent again for large-scale structure adjustment.Internal sources, Tencent will update after the reorganization of the six business lines, almost all business sectors will be involved. Which is located in Guangzhou, Guangzhou R & D center will be responsible for the development of micro letter to a new strategic height.Tencent said in an interview with reporters in, will be formally announced today a complete restructuring, three overall objectives are: close to the user to adapt to the trend of the future development of the Internet to achieve a win-win with partners.Re-composition of the six business lines.Yesterday afternoon, Tencent internal in a tense atmosphere on the message of change has been showered on the network to spread. This is the following listed in Hong Kong in 2004, and 2005 to determine the eight business systems, Tencent first large-scale adjustment.Although the interior is also not officially announced the adjustment of results, but the information Tencent will be regrouped into six business lines, of which the TEG (Technology & EngineeringGroup) from the Research Institute and operational lines, run by Tencent led by Directors and Chief Executive Officer Zhang Zhidong .Of SNG (Social NetworkingGroup) Internet lines and some departments of the Institute of Wu Xiao light is responsible, in recent years, the main electricity supplier business.The CBG (CreativeBusiness Group), Guangzhou R & D center and business development system, namely, the micro-letter leader, vice president of Tencent Xiaolong responsible.The MIG (MobileInternet Group) from the wireless sector and research institutes some departments, Tencent Senior Executive Vice President Liu Chengmin responsible.Butler team and interactive entertainment line IEG (InteractiveEntertainm ent Group) is responsible for any Yu Xin, Tencent Senior Executive Vice President and interactive entertainment business system president.OMG (OnlineMediaGroup) is the original network media sector, the responsibility of the Tencent Senior Executive Vice President Lau Seng Yee.Tencent, who asked not to be named executives south, told reporters that the framework to adjust the final results are not published, but will focus on three characteristics: to strengthen the platform business, as the core of micro-letter, adding to the position of the mobile Internet business, part of edge products to the third party.Past the Tencent architecture system is divided into four lines, set up under the system, divided into three levels: system - department - group. Among them, the S-line functions of the line, R line for the service line (divided into platform development and search), the O line is a line of security architecture (divided into basic operations and security architecture), is the \"support\" department. The largest B-line is a line of business, under the B 0 enterprise development system B 1 wireless business system, B 2 Internet business systems, the B3 interactive entertainment business systems, B4, network media business system. The above system by a senior executive vice president responsible for the relevant person in charge of the above-mentioned Wu Xiao light, Liu Chengmin, SY Lau.These people also revealed that after the operation of the system of the B line is like \"federalism\", the independent operation of each system in support of the R-line platform for R & D and O lines operating platform, each of which has its own flagship product, independent operators. \"In theory, all systems can share the other users of the system resources and user data to maximize the effectiveness of the system of QQ users. But in fact, 'federalism' has also led to internal resources and product development-led to the R-line and O line the right to compete for the problem, such as QQ client to promote the resources. \"Activities involved in the diagnosis of Tencent \"after the war in 3Q IT Shi Hongbo south reporter, 3Q war two years after, Tencent aware of the need to seek change, especially after the 2011 implementation of an open platform to focus more on building the industry chain and platform ecosystem , which determines its old management style NA. \"Freedom of the original architecture business, each set K, PI, 'inward-looking' development. But Tencent's development goals 'Internet infrastructure', this decision can not restrict himself to the business architecture. \"2011 Tencent asked eight open platform, are Tencent friend, QQ space, Tencent microblogging TenPay, e-commerce, audio files, color Tony and QQ. Since that time, Tencent has been in planning strategic transformation and upgrading. \"The person said.The micro Letter strategic position to improveAnother result of this revision to establish a micro letter to a product platform with wireless QQ rival, and even elevated to the status of \"QQ\" the same.Tencent in the past few years have been trying to breakthroughs in business, social, search, video, and power providers and other businesses to expand vigorously. But what really makes Ma shines, \"Micro-letter\".2012 Mobile Internet Conference in just the past, Mr. Ma said: \"In the past a whole year, the entire mobile Internet SMS has undergone enormous changes, intelligent terminals with the spread of a bygone era completely different pattern.\" He proposed. , greatly extend the time of the user and Internet connectivity, which brings changes in the industry chain, industry chain is very long, the future worth thinking about how toIn 2011, Tencent announced that the micro-letter users billions of dollars. The low-key Ma uncharacteristically, he himself declared on the microblogging this information.Hongbo confirmed that the adjustment of the architecture, the status of R & D center in Guangzhou will be improved significantly. \"With the development of QQM ail and micro letter, Xiaolong and wide research has proved its continuing product improvement capabilities.\" Tencent Shenzhen headquarters, currently only in Guangzhou micro letter set out the business, the Beijing-based network media, as well as Chengdu, part of the business.Another change brought about by micro letter to the Tencent In addition to the breakthrough in the mobile Internet, access to high-end users. \"In the past, users, investors, industry opinion, QQ is a 'low-end' products, but the micro letter to reverse this situation, it is very important, Ma and Tencent is also very surprised,\" Bo said.Tencent currently being implemented, including micro-letters \"platform\", ie, a PI (Application Programming Interface) allows third-party applications to join, developers can not only limited to Tencent employees. \"The monetization of the mobile platform is far from being our priority, the main objective now is the rapid increase in users. Take into account the high permeability and interaction of the service, plus we can understand the user's location, I consider that income generation should is easily realized. \"Tencent's chief strategy officer James Mitchell said.On the development of mobile Internet, Tencent, and most Internet companies to enter the mobile phone manufacturing to a different, its strategy is \"to provide for multi-platform, multi-device applications,\".Employees of micro-letter south are reporters said that the internal discussions late last year concluded that the \"micro-letters\" are likely to become mobile Internet \"QQ\", copy the channel to promote the ability to Tencent QQ users growth in the past eight years to bring a huge and The scale of the revenue growth.In 2004, Tencent's issue price of 3.7 Hong Kong dollars / share, as of yesterday's close, Tencent closed at HK $ 225 / share, Morgan Stanley believes that Tencent's target price of HK $ 275.Framework for change \"labor pains\"Tencent first-quarter earnings just released, when the quarter total revenue of 9.6479 billion yuan, an increase of 52.2% sequentially and up 21.8 percent over the same period last year. Gross profit was 5.8115 billion yuan, the previous quarter to 12.2%, gross margin fell to 60.2 percent from 65.4 percent in the previous quarter.Business segments, IVAS revenues sequentially increased by 15.3 percent to 7.3816 billion yuan, accounting for 76.5% of total revenue in the first quarter of 2012. Among them, the online game revenue sequentially and up 19.4 percent, to 5.3209 billion yuan; community and open platform revenue increased 6.0% to 2.0607 billion yuan.Not necessarily proportional to the short term, the open platform of investment and revenue, short-term adjustment of the framework just as likely as revenues have a negative impact. \"Hongbo Tencent only rely on the value-added services to benefit the long-term on the will step followed the \"Yahoo\". On the other hand, Tencent also needs the change, new staff development opportunities, internal innovation, looking for the flexibility to create new products.The executives believe that Tencent pace of subscriber growth reaches a certain base to face the inevitable deceleration to do is to increase per unit of output than. For example, Tencent is the majority of its revenue from online games, and many investment banks that Tencent's there is huge room for growth in advertising revenue. The first quarter of 2012, Tencent's online advertising revenue sequentially and down 9.7 percent to 540.1 million yuan, accounting for only 5.6% of total revenue in the first quarter.Tencent employees has more than 2 million people, and any adjustments are likely to affect the situation as a whole \". On the eve of change, most of Tencent employees from a variety of channels to be informed will face structure adjustment, but Tencent internal communication systems yet. Tencent said in an interview with reporters in the structure adjustment of the three overall objectives are: close to the user to adapt to the trend of the future development of the Internet to achieve a win-win with partners.from: Southern Metropolis Daily
Visitor Game Hit My Free Zoo Released in Language BBGsite News Center.
Bamberg (Germany), May perhaps 8th 2012 – Renowned German browser-game developers upjers are content to announce the release from the successful zoo-simulation My Free Zoo on the English-speaking audience.The game has changed into a true hit in Germany within weeks at all and has managed to attract more than 500, 000 enthused players inside of 2 months after it has the official launch.
On The Free Zoo, players will be able to realize their dream of having their own individual zoo:as young zoo company directors, they create a true paradise for over 4 dozen partially particularly exotic animal species.That can help them achieve their goal, the game offers practically countless options of developing and decorating their zoos.On account of a real-time task-system, people won\'t experience even one second of boredom about My Free Zoo, as their animals ask for lots of loving care, the multitude of flowers need regular watering and naturally the zoo visitors are satisfied also.
Apart by these terrific features, My Free Zoo also contains a modern trading card system regarding enclosures, animals, plants and additionally zoo equipment.While this original system allows players to invest in item-cards and thus animals, plants, etc., the classic way, via the in-game look, it also enables the property to gain in-game items simply by collecting card-pieces.Pieces of item-cards are usually gathered through various fun-based activities and achievements on My Free Zoo and that can be traded in once the many missing pieces have been put together.To complete and gain specific items faster, My Free Zoo likewise allows its players to be able to swap card-pieces amongst 1 another.
All future zoo company directors may play the foreign version of My Free Zoo without cost now on www.myfreezoo.com.
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The Shao Guanglu: Unicom open system of WO + 5000 network deployment of 3G gas station
The morning of May 10, GMIC in 2012 Global Mobile Internet Conference held at the National Convention Center, Phoenix full report of the General Assembly as the official media partner of the General Assembly. Shaoguang Lu, deputy general manager of China Unicom, China Unicom released for the mobile Internet open system of WO + has access to more than 50 partners.Shaoguang Lu said in 2011 China Unicom released for the mobile Internet open system of WO +, promote the development of mobile Internet of WO + platform in the ability to share, which WO + communication card has access to more than 50 partners; smart marketing, China Unicom over 5000 outlets to deploy 3G gas station, has become an important channel of APP to promote.The theme of the Congress is \"cross-border integration, change, involving the pinnacle of global mobile Internet industry dialogue behind closed doors, the G20 summit, global innovation exhibition developer Planet of the General Assembly, Innovation Competition, visit of enterprises, the GMIC social area, GMIC Night and more than one unit.It is understood that, since 2009, the the GMIC Global Mobile Internet Conference has been held for the third year is the fourth. This year's conference around the new commercial civilization and social influence of the mobile Internet, the promotion of globalization, mobile Internet realized Road, innovation and the future more topics to discuss.China Unicom's deputy general manager Shao GuangluFollowing speak Record:Shaoguang Lu:Hello, everyone, is very pleased to participate in this meeting! I like to share with China Unicom and Internet industry, some experience in terms of cooperation.China Unicom through years of development, 3G subscribers more than 40 million, it is estimated that the end of this year reached 90 million 3G users the average monthly traffic of over 150 trillion, it is estimated that more than 200 trillion at the end of the 3G business income of the end of last year reached 40 billion yuan, it is estimated that the end of the year will reach a size of 70 billion yuan. In recent years, China Unicom's investment in 3G is relatively large, from 2009, 2010 and the network investment each year in the level of one hundred billion yuan, which is mainly used for the construction of 3G networks. 3G base stations has reached 256,000, WiFi hotspot over 40,000 this year, 20,000 new. The back of prosperity in these figures, the communications operator business in the Internet age is facing a growing challenge. Which the traditional voice business, MMS mobile Internet related businesses gradually eroded.Second, the data traffic explosion but income growth is a serious match. Such as APMP company in the United States, for example, nearly four years, the growth of wireless data traffic nearly tripled, but the data revenues increased by only double the growth of business volume and the amount of data seriously do not match. At the same time, some Internet business in the use of communication resources is unreasonable, and also led to the occurrence of the communications network failure.Such as the O2 UK companies in 2009, the 8% of the intelligent terminal 55% of the signaling traffic, resulting in the London area frequent mobile phone users shows flares the phenomenon of the caller to transfer data can not be eight. These things in the development process of the mobile Internet, the urgent need for telecom operators and Internet companies, telecommunications and business communication and co-operation to provide users with good service.Something like this occurs, the impact of foreign operators of Internet users is also exploring a number of coping strategies, some international organizations released a number of recommendations, such as the requirement to optimize the procedure of the Internet, to avoid the interference signal of the operators.Foreign operators in the mobile Internet is also a lot of exploration. For example, some companies set up a separate Internet business development agencies. Some companies also set up angel investment funds and venture capital funds, direct investment in the Internet industry. Some telecom operators also played an influence of the industrial chain, and in promoting the harmonious development of the Internet industry. For example, some telecom operators and telecom operators Alliance in promoting the popularity of HTML5, making the application is not limited to iOS operating system, the ecosystem more open to weaken the control of the strong closure of the operating system of the industrial chain.Now I talk to tell you about the China Unicom in the exploration of the Internet. Last year, China Unicom released for the mobile Internet open system of WO + on this platform with the mobile Internet has created a relatively good relations, and promoting the development of mobile Internet. More than six months of operation, of WO + platform capacity-sharing, which WO + communication card has access to more than 50 partners, smart marketing more than 5000 outlets, China Unicom to deploy 3G gas station has become an important channel of APP to promote.China Unicom is willing to expand cooperation with the Internet industry on the basis of mutual benefit, but also want to choose the excellent friendly and cooperative partners to deepen cooperation in the different market segments. China Unicom are very concerned about Internet business some new demands on the communication network. As the mobile Internet and voice services are very different, the two industries need to know each other. To take this opportunity to thank the friends of the Internet industry, in some media, especially microblogging, and other media to our users to publicize and popularize Internet knowledge, publicity and popularization of communications network knowledge. On the one hand, these help users to quickly grasp the 3G terminals and 3G applications, it also effectively resolve the users complain that due to asymmetric information.I believe the friendly cooperation of the telecommunications operators and Internet industry, will accelerate the development of mobile Internet to provide users with better service, and make our lives better, thank you!from: ifeng
Giants of the journey 2 succession products coming
Giants release new 3D themes games of the fairy world, referred to it as the second half of 2012 \"take over\" the journey of the 2 products. According to the giant introduced, the immortal man owned a subsidiary by a giant network of research and development in the world, has adopted a new development system: through the research and development team for many years players gaming habits of in-depth research and excavation.
Games in China based on traditional fairy tales and folklore, Giants is first time GVG (groups on groups) mode embedded in the game design of infrastructure, thereby creating an entirely new system of social relations.
Officials said of the fairy world, this product will solve the problem of giant too relies on the journey, to more in the future for other types of users with different original gaming system.
Giant plans to open in the second half of 2012 the world technology of closed beta. from:donews
Hurray to complete the MBO from the grand system from the
Media reports, Hurray (hereinafter referred to Hurray!) Was quietly completed by the end of MBO (management buyout), completely out of the grand system. Complete the MBO, former COO, Hurray, Wu Feng, chairman and CEO.Hurray side in an interview with reporters to confirm the news and said that the previously proposed MBO is nothing more than trying to seize the opportunities of the mobile Internet, is currently preparing the first financing after MBO, the future will continue to focus on mobile Internet market, but did not disclose the financing of specific progress.Shanda senior vice president and spokesman Zhang Jin said China Friends of the detachment did not impact on the grand. Analysts believe that this operation is very beneficial for both sides, Hurray With the initiative of their own business planning, Shanda will mainly focus on several areas to further promote privatization. Detachment does not affect the business cooperationZhang Jin told reporters that the grand the business is involved in the wireless business, Shanda Literature wireless business accounted for, the management buy only the SP business (content application services for mobile Internet service provider directly responsible for the development based on user requests and provide for services used by mobile phone users) only. For the valuation of the MBO in the grand Hurray, and the completion of the status of funds spent by the MBO and other information, Zhang Jin were not disclosed.Hurray said, after the end of last year, complete the MBO, the business aspects of music based on more of an extension. \"At present, cooperation between the two sides will remain Hurray also develop new business, grand will have a new co-operation.\"It is understood that Hurray had joined the grand part of the staff and operations into a grand Hurray out of their integration into the grand staff and business return to belong to a grand.Public information, a wholly owned subsidiary of Shanda in 2009 to total $ 46.2 million to acquire 51% of the shares of Hurray. Since then, the of Hurray music and wireless business reverted grand cool 6 to Hurray main business, success backdoor listing. Extend the business into China Friends of the focusFor the future development of the Hurray confidence and said that the various product lines and business lines are moving in the right direction.ChinaVenture Investment Group, principal analyst Li Weidong Hurray had joined Shanda is supposed to be a strategic layout, grand in its post-acquisition integration is not particularly smooth, leading to the Friends of the Chinese Follow-up performance is not satisfactory. Whether from the Friends of China signed with Grand select MBO, or a grand follow-up winger, Hao Fang, Kut Shing sale of assets, every step is grand for its successful privatization and orderly planning. As long as the of Hurray grand pre successful completion of the MBO, a grand follow-up can actively promote business restructuring.\"Hurray extend the business is a must. Hurray to exit, if it continues to do music-related business, then the independent development can be more difficult.\" Li Weidong, told reporters that the move to mobile industry as a whole in the past 2012 After the Internet, Hurray's business did not able to achieve a particularly good transition has not kept pace with the rhythm of development of the industry.Li Weidong, said the company's future development and the possibility of changes will increase. The one hand, below the grand team may be in the company's strategy and product development has not been too much right to speak, and today have led; the other hand, the change of ownership structure, the future through equity financing , including the exercise of equity incentive, there will be more room.from: Daily News
37wan Huang Xiaoxian: measured 600 Product Long a monthly income of 28 million years
A good platform difficult to do bad one platform and easy, as 37 of the well-known platform in the industry of web games to play today, bring their success stories. Huang Xiaoxian said: there are four links to product introduction, product evaluation, evaluation of aspects will be tested according to the mode of cooperation threshold according to the evaluation of the product will be relatively low during the test beginners guide, VIP set up post-operational early ignores, and then is to petition the intention to cooperate, that is, the introduction of the third part of the debugging of the product to start an open service data, the last step is the official carrier.Following lectures Record:Huang Xiaoxian: Hello, everyone, I 37WAN of Huang Xiaoxian, very grateful to the organizers the opportunity to provide such an exchange is also very proud on behalf of 37WAN here to share, just exchanges are very exciting, I share a topic is 37WAN surgery industry, specializing in.37WAN is a Web game operating platform, as an operating platform, with high-quality game products and a strong flow is the key, are indispensable. First of all, I would like to share 37WAN evaluation system and the operating system.Product review system, as a pioneer team of the evaluation team, we can say is one of the most popular system, because every day they need to test different products from which to pick some fine, according to the data show that last year in the number of research products has reached nearly 1,000, the number of products on-line is nearly 600 models, we have reviewed the Ministry, the number of games the year before testing more than 100% of the number of products on-line, close to have been tested in 60% of the research product, which means that we The annual testing of the evaluation department has reached the 600 variety. In fact, in many cases, we encountered in the research product is cottage product and patchwork, the picture, we think the product side of the staff is much the coolies, we 37WAN fight is a hope, a tap into the hope of goods, and evaluation system needs more than other sectors rigorous, because believe it will miss a good product. Cooperation is a win-win, the threshold will be relatively higher, not allowed to grasp the products, pre-reluctant to give up, as if the marriage relationship of the feudal era, our platform can be three wives and four concubines, women can only be with another a brand, we need to be responsible to the game developers, the introduction of a process and, more importantly, after the introduction of the brand, after the introduction in conjunction with developers to progress the initiative to debug products.The introduction of our products have four links, first is the evaluation of the product, aspects of evaluation will be tested according to the mode of cooperation, according to the evaluation of the product threshold is relatively low during the test beginners guide, VIP ignores our previous set post-operational, and then petitioners cooperation intention is to introduce the third part of the debugging of the product to start an open service data, the last step is the official carrier.Has accumulated the experience of the different data activity proposal has also been some of my views, I will brief you on the entire operating system 37WAN, we now have three platforms, are 37WAN, 6711, and 95, we do these three platforms addition to historical reasons, more importantly, reflect the three brands can be introduced for our platform to test the market. We know from such a data table, this is the first three months of this year per month, week to open the service table, a data table can be shown, 37WAN3 month average weekly open open dosage group 54, 6711 close half 37WAN, 95K is to keep a month of services. Look at the new service introduction cycle, 37WAN guide in less than 24 hours finished, part of the new game based on the situation of the product is extended to about 12 hours, 6711 is 24H to 60H, 95 but 36H to 72H, this may represent market on the extra large and large and small and medium-sized data. Products on various platforms in the market data, performance data is not too bad. For example, in late November last year, the open service data on the three platforms is not too bad after after large-scale fields of putting data expression, putting more than 100 platform which is good. We have introduced Long, but also achieved good results.Surgery industry, specializing in, and our director is to grasp the generalization ability is the collaboration of the operation, we do not touch the development of an operational team, we will continue to adhere to the monographs continue to strengthen the channels of advertising, product debugging and operations to achieve the above page tour of the boutique, I am also very grateful to industry colleagues are willing to product the first time demonstrate to 37WAN.Finally, I would like to describe a point of view. Support operations is inseparable from the product for the products, we face more, dealing with different developers, we share to promote the introduction of the product, 37WAN can be said that the cooperation among the various products are to win the trust of customers, the trust as an operating company, the first combination of operations is in place, partners mentioned, even if we were cast products is not high, but we can with the developers to do the product personality test do some adjustments, that as the operator, we are only responsible for the sales, only responsible for promoting, what we need is a production line, you need the knowledge of R & D partners, we can offer to partners first We have a variety of platforms on behalf of market data different operational phases of data to help customers into the market, we not only provide their own promotion, but also provides the industry by the validation data, we will large-scale putting addition, we can help the partners to the rapid growth of in the entire 37WAN strategic cooperation system among our most successful cooperative system with the cooperation of nine domains, following the \"magic tower,\" the achievements of the dragon will. Below to share with you the \"Dragon\" in March of income on the three platforms, \"Dragon\" on the three platforms in the overall income in March is 28 million, this data will remain at least two months.I welcome all of you can join to 37WAN strategic cooperation system, this year we main mode of cooperation is the first cooperation, while respecting the wishes of the developers do not rule out any model of cooperation. Wish to join 37WAN cooperation strategy system, all the way to mutual benefit and mutual encouragement, thank you, the end of my speech.From: CDC
Micro-transaction mode must be noted that the principles and taboos
best thing is to hit the free stuff. If you do have some free games then why pocket to buy a new video game? According to Flurry data show that the average iOS user to download a total of 65 applications, and most of these applications are \"free\" products.
course, nothing is truly free. View from the recent iPad, iPhone and Android applications list the best-selling, we can find the free has become a best way to profit. 32 iPad application, paragraph 36 iPhone applications, 42 Android applications are available for free download in the top 50 best-selling list of these three platforms. We can use various names to describe this service, such as micro-transactions, free games, free mode, and so on, however, none of these games are truly free.
Some games, though there are no players charged, but the game still adhere to the sales game, because they know the game will ultimately be profitable. I also witnessed many profitable company because free mode instance. The micro-transactions has become a major profit model in the applications market, and I will be using this mode of desirable and undesirable practices in this analysis.
undesirable practices: the power of sale
this mechanism, especially in multiplayer games and games of \"points\" will no longer popular.
counter-examplesin this regard is EA's \"FlightControlRocket\" (The game micro transactions handled properly). In the game, the player the ultimate goal is to get the highest score, but \"FlightControlRocket to find ways to promote players to get a higher score by the consumer. Players after the failure of the coins currency (the game state Note: they are able to collect coins, in the game but it also can not do without money to buy) and were revived, and thus greatly reducing the difficulty of the game, and can increase the players score - but all of these actions are not free.
Provide a fair reward and direct selling scores has a significant difference. I consider the latter as pay in exchange for any achievements is one kind of vulgar performance.
desirable practices: the sale of convenience and decorations
but not in the game buying opportunity. Described gems concept of \"Dragonvale. In the game, players can use the gems to buy a small amount of construction, the main role of the gem is to accelerate the speed of construction of building or hatching eggs. Free players do not spend a penny can also experience the game in this fun, but they need to invest more patience; impatient players will be able to spend money to save even more time.
ornament is a reasonable IAP to buy the object. From Team Fortress 2 \"in the hat to\" Reese Island \"in the clothing, unique decorative goods to the players will not have the game development cause any damage. Although this appearance on the consumer to become the means to the players to show off, but it is not a real advantage for them to compete against other players, it is harmless.
undesirable practices: added later, IAP content
Although many application developers to test the water free game mode, but added in an original does not exist a free mode game micro-transactions is not a good practice.
theof SGN the \"WarpRush\" (the game state Note: formerly known as \"WarpDash\") is a typical example. It is priced at 99 cents a game, players can compete in the game with a variety of open vessels. But in an update (change the name of the game), of SGN decided to suppress most of the vessels and allowing the player to only spend money to continue to compete with them. The game also lost the trust of the original players.
desirable practice: focus on the micro-transaction system design game
On the other hand, the IAP can be effective in encouraging players to spend. The \"Dragonvale\" Why few months occupy the the iOS revenues of the top 10 position, Zynga, \"FarmVille\" and \"CityVille\" Why can the company have gained billions of dollars in interests? These games are always in the process of creating labor in mind the setting of the micro-transaction system.
by providing a number of mixing elements of the game to encourage players to be patient and communicate with friends, this type of game developers to bring certain benefits. As \"DrawSomething, if the players want to use other color through the game with a friend (to help spread the game) or spend money to buy. This is a flexible system, and also proved why \"DrawSomething developers OMGPOP to $ 200 million worth sold to Zynga,.
undesirable place: the creation of additional premium content for paying the game
This is a major problem facing all electronic games. Handheld game players will be referred to as downloadable content (DLC). Is simply, not in a paid game to sell additional content, unless it can effectively improve the gaming experience.
I have no objection to the developer to create a fee game and then add additional points (such as \"NOVA2\" in the map), but if the developers at the outset clear that this is a fee game but still in the game create other premium content (such as the previously mentioned \"FlightControlRocket\"), I can only say that the game system is very bad.
Ideally, all of the studio is best there is enough cost to provide some free content (such as Epic's \"endless sword\"). At least we hope that developers will not charge additional fees to the players at the outset. The merits: demo version
Price high
game should usually be to provide users with a free demo version and attract them to buy the game. Making this free demo version does not need to spend the amount of cost, casual games can also benefit from using this method.
frequent use of this method is based on integral and click adventure game. Free download games ghost trick: Phantom Detective, players really need to pay to open the rest of the game levels before trying to play a few points of the game. Like the variety the BigFishGames released in the AppStore to find things puzzle game is also using this approach. Doing so not only can encourage more players to choose the game (they may want to \"Anyway, this is free, take a look at it anyway), but also curious about the game players to judge the game whether it is worthwhile to continue the challenge .
regardless of whether you like micro-transactions in the near future, it will eventually become the best way to win the interests of developers. Although this is not necessarily the best selling game, but it can effectively maintain the relationship between developers and users. We have witnessed the effectiveness of this approach, the \"free\" game is also able to create millions of dollars in revenue.
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- 2015 IAP value or $ 5.6 billion
latest update
Using the principle and taboo
, micro-transaction mode must be noted thatDifference
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· Analyze how Zynga in 2009 has captured Facebook
Blizzard CEO: introduced in the second half Blizzard Dota
After the the GSTL final end, Blizzard CEO of Maike Mo Han and StarCraft 2 Development Director Kerry Place Western Getty Cosmo Hotel in Las Vegas held a press conference.At the meeting, the two blizzard executives first given full recognition, and said he was glad to lead the Blizzard employees to attend the game, witnessed such a large-scale interplanetary two events.Starcraft 2 new patches and Dota progress of the reporters asked, 里斯西格蒂 1.5 patch will play against the network interface, chat, maps, lists, user experience and rating system for a wide range of modifications, which also no lack of accepted the views of the community of gamers, and strive to create a more user-friendly design and more compact operating system.But as to when it will release the 1.5 patch, Chris said there is no exact time, announced the release time, also after the end of the beta testing, it appears that the majority of players who even then the patient for some time.When it comes to Blizzard is developing among Dota, CEO of Blizzard developed Dota will become the eSports another milestone, and we will try to organized Blizzard's DOTA League in order to promote more players like Mike said, on StarCraft 2.The second half of this year or later and then we will announce this exciting and the exciting news \"CEO Mike said.It seems that Blizzard developed the Dota far away from us.from: pcgames
Build Another City on your Dreams with 6waves Lolapps' Township Ethnical and Facebook Games Announcement.
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If you were to suddenly like to build a town of yours in a Facebook online game, it goes without telling that you\'d have loads of gameplay options to decide on.Such is the scenario with Playrix\'s Township at Facebook, published by 6waves Lolapps.
By Brandy Shaul Right from games.com
As during the course of other city-builders, your town\'s advancement is tracked via their overall population, which is bound depending on how a number of community buildings you\'ve inserted.Some community buildings usually are special, requiring building materials to achieve, which can be received by collecting through your town\'s materials plant once on a daily basis.
Once you\'ve started to advance crops (which is additionally sold instantly for any profit), you can use every one of these buildings in conjunction collectively to produce items about higher values.In in this manner, Township plays a little like G5\'s Virtual City, in that you must create a chain of products derived from one of building to another to truly produce the end system.To produce Bread along at the Bakery, you\'ll need to obtain Flour.Flour is created along at the Mill using Wheat.You must grow Wheat manually to get started the cycle.
To store overall progress moving, Township offers a search system that might request you to produce specific materials working with crops, add decorations or homes for the town, and so in.You\'ll also need to ask your buddies for building materials and other items en route, adding in the normal social element.Speaking in social play, you can visit ones own friends\' towns and pull together bonus building materials or coins of their buildings.
While Township offers very little with respect to completely new gameplay, golf is highly polished in addition to downright charming.It\'s unquestionably worth giving it a new look, if only to appreciate products you can graphics that can actually emerge from a Facebook game.
Click right to play Township with Facebook > >
.Automobile Pathfinding:Each One Has unique Flavor BBGsite News Middle.
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Most players must be aware of auto pathfinding, which can often be used in many RPG video games.This feature indeed brings great convenience to the players to a terrific extent, making game playing simply as simple as web browsing in which you\'ll reach your target by merely clicking the web link.
However, some players dislike the feature because these people think auto pathfinding deprives the games within their facticity, reduces players\' control on the characters and also his or her interests in game seek.
The developers add auto pathfinding inside the game simply for players to conserve their time and uncover their targets conveniently.Nonetheless, it turns out to be inconvenience in many matches, for example, you simply need to go straight from AN IMPORTANT to B, while auto pathfinding is likely to make a big circle.What exactly is worse, auto pathfinding might possibly lead you into monsters\' chaos, where you might end up killed carelessly.
Thus, it is a discussion without any basic answer.Even though some players think auto pathfinding can be somehow useless, as the state statistics reflect, a massive amount games with auto pathfinding attribute have over 100 500 online players, who usage such feature frequently.Now what\'s your opinion on the feature?
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