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Blizzard Diablo 3 public facing China and South Korea online collective pincer

Text: Feiyu ice vectorIn mid-May 2012, the \"Diablo Diablo 3 (hereinafter referred to as D3) heavy attack global. Bounced from the issue of time, to the pre-sale hot scraps of news exposure always occupy the headlines, are highlights of the D3 position in the hearts of the industry and players. D3 in 2012 to determine the issue listed, also contributed to the 2012 domestic media as the \"dark years\", and Blizzard product is dark, the wind has been overshadowed Warcraft tide.However, not everyone is willing to D3 thriving. Games at home and abroad colleagues all the time thinking about the hot market caused by the D3 listed as well as the potential market value. Despite knowing that directly compete with the D3 is not easy, whether it is in China or Korea, there are still a lot of products before and after May 2012, the \"tacit agreement\" gradually listing or post a message in such a way to tell all players: In addition to the D3, you can also have more choices! Which contains the Dungeon the Striker from Korea (Chinese name provisional translation Dungeon Assault \"), just the exposure of\" Dungeon Hero \", as well as the fighting God of War\" from China's Tencent, Perfect \" Torchlight OL. \" In addition, there are adapted from the comic \"The Storm Riders Legend, Tencent has just signed a Korean series in the near dark action games SURA (Chinese name to determine the\" brake \") and other works, looking around the market, a veteran of the Diablo series online still alive, including the works of the \"ghost world\", \"Devil\", and even the NetEase own \"Ghost Story\".You should now be able to foresee: D3, listing will not only Blizzard thing, which both bloodthirsty eyes, is D3 four weeks camouflage!3D and motion: the fight for market weight of Korea Department dark masterpiece\"Diablo\" In fact, as much as the popularity of the Republic of Korea to the Chinese market. Korean market has been the product of the Blizzard games operations into competitive essentials, if the Korean did not covet the \"Diablo\" behind, that is fantasy. But in fact, Korean and Chinese people is a huge difference in the development of ideas towards the game of competing products: To compete for the \"dark\" in the market, can not imitate the \"Dark\" will be able to do so, there is no difference and a breakthrough product to compete with the D3 is ineffective, nonsense.So you can understand why the past, South Korean online game development 10 years, in addition to the early pure pickles PK, killing monsters and upgrade the type of game, but fresh products market, pointing to the \"dark\" nose. 2012 this wind direction, however, is suddenly a turn: whether the \"underground city Assault (DS) or\" Dungeon Hero \"are clear: a 3D Q edition action\" Diablo \"DS This is New developer Eyedentity Games developed by the \"Long Valley\", located in the Q-action online games, game background, professional design is full of rich, \"dark\" sense. After the game data for the first time exposure to be known as the Luna \"the DN + + Diablo\" head, this you can think of its typical features: the \"Long Valley\" similar to the role of the image, Diablo type of occupations, skills, and visual style coupled with \"Luna\" a fresh picture, that is its main selling point. According to the law of the formation of the DNF and the DN in the domestic hot \"to get started easily, versed in the difficulties\" the principle of re-integration into the arcade-like micro elements, in order to achieve significantly with style and D3 but different types of differentiated product characteristics. This is from a few days ago when the first domestic professional to publish the information, the DS is also known as the \"Dark fresh\" can be seen. Game operators and the specific launch date remains unclear, but a grand opportunity to relatively larger.\"Dungeon Hero\" has just been published more emphasis on leisure point of view to the interpretation of dark, followed the \"Luna\" to the same strain of lovely style, pursuit scenes ambitious, quick to develop, and social elements of the role . The for development by the South Korean \"Luna\" the developers Eyasoft company, has just exposed the first test is estimated to go to the third quarter of this year. With the situation the same the Tencent signing SURA. Works, dubbed the \"brake\" is considered an important product of Tencent globalization strategy game hit Diablo style, emphasis on PVP elements Korean developers NSE entertainment, to support the battle of the 8 directions, and a rich oriental style Ink rendering impressive. However, due to strategic product of Tencent, to take into account the issue of global market operations, so when put into operation in the mainland, is also not accurate to say.Although these products can be continent players play less than clear, however, from the characteristics of the product, we can already evident, stylized 3D graphics style + action real-time operating element is the dark products and D3 of the Korean series the main weight of contention, while the 2D of this feature and Diablo products over the years, the traditional operating characteristics distinguish. In other words, the D3 are confused about how innovative South Korean products simply good at in recent years and market acceptance of 3D quality and action, started the \"dark\" a new attempt, and have a dialogue Blizzard the eligibility of the product.Will finish the tortuous road from pure to follow suit in China made \"dark\" orMany years in history with the South Korean online game to the outbreak of a different size of the domestic manufacturers are basically launched a product name of \"dark\" banner from the beginning of color to imitate, and to the later game mode \"micro-innovation\", made of dark The black product experience indifference from the players, abusive pains gradually begins to come out of a belongs to the people of the Diablo games developed road. Early product, whether it is the name of the world's first Dark class online \"ghost world\", or later gold Dark cool ruthless \"Devil\" is certainly not because of the Dark flagship hot. But the point of view of the front in 2012, these products are Pathfinder.2011 \"Ghost Story\" launched domestic Diablo games in the popular success, from the perfect \"torch light\" over the same period has also been recognized by the market. However, these two works can not be regarded as innovative and groundbreaking, the former's success stems from the release of the accumulation of up to 4 years of R & D and repeated testing of the core user groups, word of mouth diffusion effect, and the distinctive features of the \"torch light\" lack of stamina, especially the design of the network interaction is the same as weak and D3, which game wantonly copied Diablo original settings are not unrelated, so the network version also may be due to the repeated postponement of the same reasons2012 with strong competitiveness in the domestic Diablo works Tencent R \"Ares\". \"Mars bucket\" in the new work in the domestic expectations have been higher since the 2010 Tencent Carnival exposure, although its nature is joined in the action game features a bit dark wind, but the last awakening test still hard The good response. Games reconstruction of myths and legends, Journey to the West in the classic characters fully dark features is impressive. However, the inadequacies of the game is still evident: it is not out of Tencent's plagiarism style, and the game character model of the power of the game in HD quality times look rough. Precisely because of the fighting God of War \"birth defects, there is another a Diablo-style online game\" situation Legend 2.5D HD \"Dark + legend + martial arts\" features won very good reputation.At this point, we basically see that domestic Diablo has been out of the situation do Diablo game is to follow suit. Magical background and Western elements have been gradually abandoned, more familiar with people closer to the myths and legends, martial arts culture has become the essential elements of the Diablo games in China today. But follow the 2.5D screen has not yet achieved the 3D technology, has also become a regret of the domestic Diablo games.The siege D3 China and South Korea online odds where?Although the focus of the product of the D3 has always been the major media concern, but might as well let the actual analysis under the market situation really allow players to the D3 rush.First, let's take a look at the issue of time, May 15 D3 upcoming global issue, but as the domestic players, the mainland version listed is a big problem. June? That has proven to be nonsense. Well, we all play the service station, but exactly how many players will do it? Millions? What percentage of their hundreds of millions of online game players?Look under the player's reaction. Ashes is so great, but the D2 last in China hot When did this happen? 10 years ago. Then the player base, now the player base is? More than 90 percent of the last 10 years new groups D2, too many people are a distant legend, and D3 the threshold is too high, a lot of players will be blocked in the \"dark\" outside the gate. You want to, they will be put into the embrace of the above all I can say these games. And the news that the D3's price should be more than 300 yuan RMB, Collector's Edition price may be between 600-800 yuan RMB. Is such a difficult environment, the sales of the D3, as expected, as the objective in the game software people buy genuine less than 100 yuan? A lot of players now have long cultivated a first free and then pay to reverse this process? Something to see.Finally, to talk about the quality of the game in D3. In recent years, Blizzard exposure D3, has admitted of D3 less than the degree of innovation, allowing the player to reduce the expectations of the D3 degree. D3 R & D process, the separation of North and South Blizzard Blizzard internal shocks, Blizzard has been Vivendi to acquire, sell out and then merged with Activision, the core R & D personnel away to set up the flagship but the final R & D Dark gate \"fiasco, these really did not affect the development process of D3? Many reviews of the D3 first measured the contents of the game is disappointing: whether the pit father is the experience of a social or a bad deal, or the lack of PVP and bad perspective, lack of experience of these players are likely to be of D3 hindered .From this you can find opportunities for a number of camouflage: differentiated products closer to the habits of online game players now are favorable conditions for the online products are vying for market share. One of the most Aspect or Dungeon Assault \", South Korea, NHN, has announced the end of April will open the first test. According to the current domestic exposure before the data completely should the game has begun to enter the initial publicity of the mark, which means that players may be in 2012 years (expected Q3, the first summer) will be able to experience this product. The other two Korean series Dark works are also expected to be launched in Q3 and Q4, this time happens to miss the D3 listed direct collision, if the outbreak of the above-mentioned negative factors, winning DS will.Domestic collision of the two products is more direct. R \"God of War,\" the next wave of testing is expected to open no later than the end of May, the \"torch light\" in accordance with the perfect style can not miss Diablo listing market opportunity, Q3, should be able to enter before the test period. This time D3 market, but the national costume definitely can not open, you say that this time what will happen?Who is the victor in this war? Diablo Wind From the pattern of action games is a big trend in the popular masterpiece in the last two years, be able to jump out of imitation to achieve significant product differentiation will be possible to win in this contest. After all, there is a D3 is sufficient, the player does not need too many imitations, but need differentiation, refreshing product!They come with their own weapons. Camouflage around in D3. Like the wolf in the night, in the event opportunities. Bloodthirsty nature make them swarmed. Do not need to share too much, as long as the can a bit off, they will be the winner in this hunt.Hunting D3, this will be the most tragic 2012 war!