Zynga initial public offering after the spread of the big shake-up of the team
May 16 message, according to foreign media reports, since the social gaming company Zynga initial public offering (IPO), the leadership of the corporate communications department professionals Lisa Chan, Ashley Lipton and Adam Isserlis have left the company.Isserlis joined after the departure of Facebook, and Lipton joined another start-up companies. To be sure, they are still recruiting to fill the vacancy caused by employee turnover.Experienced Hess, Stephanie (Stephanie Hess) earlier this month, Zynga any of the corporate communications department head. She once worked at Sun Microsystems (Sun Microsystems). Zynga has also hired Lisa Rivelli to lead the gaming platforms team. She had previously worked in cross-border game production, distribution and reseller Ubisoft entertainment software company office.Zynga's website, corporate communications manager jobs temporarily vacant. Zynga 'spread team is currently serving in Myspace Dani Dudeck leadership, his title is general manager of marketing communications.from: techweb
Zynga' s Bubble Safari is Survive on Facebook and Zynga.com Friendly and Facebook Games Press.
Now you can carry out Zynga\'s newest game, Bubble Safari, concerning Zynga.com and Facebook.Bubble Safari will be first game by Zynga towards inspire literal shouts associated with excitement.Emotions like joy and achievement are improved motivators to pay so that you can play than, say, envy or compulsory completion.And on a game to look delightful undergoing it is just another plus.
By JOe Osborne From games.com
\"I have one specific more bubble left, one additional shot until I get on Fire again and my best bet is that narrow bank shot into the right.\" This is the type of thinking players will quickly get to when playing Bubble Safari at Facebook or Zynga.com, Zynga\'s following that big release.
Bubble Safari will be mega social game maker\'s first arcade-style game to date, and one that comes criminally all over inspiring the same allergic reactions that, say, Peggle from PopCap does in the country\'s players.There\'s no denying who Zynga took cues from such game makers in crafting Bubble Safari, but also, there are no denying that the software works.And frankly, more casual games have got to consider the little what evoke whoops and hollers from players.
One way looking at Bubble Safari\'s immense challenge is to commend Zynga for resulting in a game that actually requires skill.(The lack of any skill requirement is a complaint lobbed often at Zynga\'s earlier games.) Another way looking at Bubble Safari\'s unyielding difficulty is to call it into question as being an attempt to get further players to pay away than before.
Click in this case to play Bubble Firefox on Facebook > >
.Electronic Arts: publish virtual city Facebook
According to foreign media reports, said Peter Moore, Chief Operating Officer of electronic arts, the company plans to launch in the 2012 fiscal first quarter ended June 30, a big new social networking game. Moore was made the above remarks at a Conference in the near future, but he declined to give the specific name of the game.
Widely speculated that the company is developing the Facebook version of the virtual city. FB Electronic Arts has been in the social gaming space taste better than fruit, the company released in 2011 virtual community on Facebook Facebook\'s second, second only to the urban villas of Zynga.
2011 social gaming revenues of us $ 1.2 billion, and the company\'s total revenue for the year amounted to us $ 4.1 billion. While social games are not electronic arts\'s main source of income, but it highlights the importance of the company in competition with Zynga.
For the business impact on the net income of the company, according to CEO John Riccitiello, social network profitability is in good direction. from:sohu
EA executives called the quarter to push heavyweight social games
EA Pite·moer, President (Peter Moore) said that EA in the plan for the fiscal first quarter ended June 30 launched another \"heavyweight social game\". Moore said on a conference call, EA will be released this quarter of the game, but he declined to name the game name.
Rumors, EA is developing the Facebook version of the SIM city, and Moore said of social games is also likely to be this game.
EA a heavyweight on social gaming social version of the Sims received tens of millions of users on Facebook last year, and became the second social game on Facebook platform, second only to the CityVille, Zynga. At present, social games have yet to EA\'s profits have too great a contribution, but the business is of strategic importance, because EA now Zynga has been seen as a major rival.
Profits problems for social games, EA CEO John Riccitiello (John Riccitiello) on a conference call, EA\'s social game businesses are developing in a good direction. from:sina
Draw Something last month plunged by 4 million users
And the social games of the Draw Something similar to Pictionary, experienced a reduction in the number of active users last month, fell from more than 14 million people in early April of 10 million people.
Users on the Draw Something of interest in this social game experience after its peak of before, now gradually decline. The Draw Something on the desktop before the game and the Pictionary is similar, in February it was released within two weeks, up 10 million downloads.
, It both free and paid versions on the Apple iTunes download lists of the first name. Market analysis firm according to AppData, in early April, Draw Something broke through the 50 million downloads, and the number of active users and more than 14 million people. Last month, however, reduces the number of 4 million active users. According to AppData, and their associated data, is a direct calculation methods are active users of Facebook.
Also, in the game last week and lost 900,000 online users on a daily basis. Active users fell off a cliff in this period of time, also happens to be the social games developer Zynga and the honeymoon period of the Draw Something. In March of this year, Zynga to 180 million dollar price of OMGPOP company bought the game\'s development team.
In addition to the Draw Something, OMGPOP also provides other online games, such as the Checkers and the Pool, and so on. For Zynga, than the Draw Something users decline even more sad is the drop in its share price. Since its acquisition of OMGPOP, Zynga has dropped 38%.
Today\'s market close, Zynga rose 5.8%, price US $ 8.95. from:donews
[I guess you] push: a new model to integrate brands into game
Zynga is of the draw I guess you (Draw Something) games developed a new advertising model, integrate brands into the game, promotional campaigns allow players to help brands. Of the draw I guess you game is the traditional mode of: users from the system\'s three words, select one, and then draws the image from Facebook friends to guess the draw is what content, right you can score.
And this new advertising then the \"Coke\" brand names to select list like this, so as to achieve the purpose of promotion.
United States Hockey League (hereinafter referred to as \"NHL\") was one of the first advertisers to purchase such advertising, and you have some users publish pictures to a social photo sharing service that is drawn on Pinterest. Although the advertising is very popular, but the heat of the draw I guess you seemed to begin to decline.
According to data from market research firm App Data, the active users of the game has 14 million decline from early April to 10 million. Zynga March this year acquired the developer of the draw I guess you OMGPop, costs about US $ 180 million.
Zynga just listed last year, 2011 fourth-quarter revenue of $ 311.2 million, some 9% from advertising, but still their main income comes from virtual goods in the game. from:sina
Zynga platform partners to promote third-party games
According to foreign media reports, the Zynga began this week for the company\'s existing customer base, cross-promotion of third-party game developed by other developers, in order to reduce dependence on Facebook.
Zynga will also allow other game developer Zynga\'s platform and API to publish their own games. Zynga platform partner supervisor Rob Dyer said: \"we plan to make sure that the player and partner the best experience to drive traffic and test your promotion. That\'s why we will continue to work with partners to improve the area. Promote players to try new social game, but to ensure that the player\'s sticky, this is our upcoming tool for higher social stickiness to be areas of intervention.
\"Zynga also announced that the company and social game developers Mob Science, Row Sham Bow and Sava Transmedia reached a cooperation agreement, and with game companies such as Konami, Playdemic as well as Rebellion later signed.
In addition, Zynga has announced the 2011Q1 results, results showed that Zynga revenues: us $ 321 million in the first quarter, growth 32% $ 242.9 million over the same period last year, online gaming revenues of us $ 292.8 million, increase of 27% over the same period last year, a net loss of $ 85.35 million, loss of $ 0.12 per share.
Zynga is expected to, 2012 fiscal year adjustment Hou EBITDA for 400 million $ to 450 million $; equity award spending for 420 million $ to 445 million $; capital spending for 390 million $ to 410 million $, which including in April 2012 purchase enterprise headquarters by spent of spending; effective rates (does not in accordance with United States General accounting guidelines) for 25% to 30%, each unit income (does not in accordance with United States General accounting guidelines) for 0.23 $ to 0.29 $. from:178
Zynga after acquiring OMGPOP fell 38%
It seems to the outside world, Zynga seems to have been that its competitors: if he can beat competitors will buy it, if you can\'t buy you will develop a similar game. Zhiqian, is there is a competitive relationship between Zynga and OMGPOP, at that time, the MOGPOP Draw Something games are sweeping the developed world, creating a 50-day downloads.
Faced with this situation, Zynga has taken the first, and for more than a month ago to us $ 200 million takeover of OMGPOP. Considered to Draw Something that\'s popular and user growth, Zynga 200 million dollar acquisition seems to be it is value for money.
However, OMGPOP after 10 days of acquisition in Zynga, AppData data shows that people Draw Something of interest has started to fade, Draw number of daily active users that Something has begun to decline, and a month after acquiring OMGPOP, Draw Something from when I first acquired the number of daily active users dropped from 15 million to 10 million today, dropped 5 million the number of daily active users of the game. With Draw Something sharp drop in the number of daily active users, Zynga\'s shares also fell back. So far after the acquisition of OMGPOP, Zynga\'s shares was down 38%. This no doubt Zynga has sounded the alarm.
Zynga 200 million dollar spent is worth it now is a big question mark. from:sohu
Zynga Q1 revenue of $ 321 million growth 32%
Social game developer Zynga released the 2011Q1 earnings results showed that Zynga revenues: us $ 321 million in the first quarter, growth 32% $ 242.9 million over the same period last year, online gaming revenues of us $ 292.8 million, increase of 27% over the same period last year, a net loss of $ 85.35 million, loss of $ 0.12 per share. For the quarter ended March 31, Zynga\'s net loss of us $ 85.35 million, loss of $ 0.12 per share, the performance is less than over the same period last year. First quarter of fiscal 2011, Zynga net income of us $ 16.76 million, earnings per share is zero. In accordance with United States GAAP, Zynga\'s first quarter adjusted net income of $ 47 million, and 6 cents per share, the performance than analysts had expected.
Market research company FactSet Research survey shows that analysts \' average estimate Zynga\'s first-quarter earnings of 5 cents per share. Zynga\'s first-quarter revenues of us $ 321 million, $ 242.9 million over the same period last year rose 32%, increase of 3% compared to the previous quarter than analysts had expected.
FactSet Research survey shows that analysts \' average estimate Zynga revenues of US $ 318 million in the fiscal first quarter.
Broken down by sector, Zynga online gaming for the fiscal first quarter revenues of us $ 292.8 million, increase of 27% over the same period last year, compared to the previous quarter growth 3%; advertising revenue of $ 28.2 million, over the same period last year grew by 117%, increase of 3% compared to the previous quarter.
First quarter adjusted EBITDA of Zynga (not counted before interest, taxes, depreciation and amortization of net profit) for us $ 86.8 million, over the same period last year, down 23%, increase of 28% compared to the previous quarter.
Zynga number of daily active users in the fiscal first quarter to 65 million people, more than 62 million human growth 6% in the same period last year; monthly active user numbers for 292 million people, more than 236 million in the same period last year growth 24%; number of monthly unique users to 182 million people, 25% growth than 146 million in the same period last year. Zynga independent monthly number of paying customers for the fiscal first quarter to 3.5 million people, more than 2.9 million in the fiscal fourth quarter growth last year 21%.
In the first quarter, Zynga launched the 6 games, two of which are network-based platform game, 4 for mobile platform based game. As of March 31, 2012, Zynga\'s cash, cash equivalents and securities of value amounted to us $ 1.5 billion, up from $ 995.6 million as of March 31, 2011, but down from $ 1.9 billion as at December 31, 2011. Zynga comes from businesses for the fiscal first quarter cash flow from operating activities amounted to us $ 78.8 million, to $ 103.7 million in the same period last year.
Zynga\'s first-quarter free cash flow of $ 43.8 million, to $ 53.4 million in the same period last year.
Zynga is expected to, 2012 fiscal year adjustment Hou EBITDA for 400 million $ to 450 million $; equity award spending for 420 million $ to 445 million $; capital spending for 390 million $ to 410 million $, which including in April 2012 purchase enterprise headquarters by spent of spending; effective rates (does not in accordance with United States General accounting guidelines) for 25% to 30%, each unit income (does not in accordance with United States General accounting guidelines) for 0.23 $ to 0.29 $. On that day, Zynga\'s shares rose $ 0.31 in regular trading on the NASDAQ, closed at $ 9.42, or 3.4%. As United States 16:28 (27th Beijing time) so far in after-hours trading, Zynga\'s shares rose again $ 0.15, to us $ 9.57, or 1.59%. The past 52 weeks, highest price: US $ 15.91 Zynga, minimum was $ 7.97.
Zynga said acquisition of OMGPOP is rare, or stop buy
According to foreign media reports, the social game developer Zynga CEO make·ping CASS (Mark Pincus), $ 180 million acquisition of the draw I guess you (Draw Something) developer OMGPOP is a \"rare cases\" subtext of Zynga is no longer possible to carry out a large-scale mergers and acquisitions activity. Gregory Pincus said in the earnings release conference call on Thursday, although the acquisition of OMGPOP helps enhance Zynga\'s business, but this does not mean that Zynga has begun last year to implement a change in corporate strategy. Gregory Pincus, \"says Zynga acquisition issues will continue to be smart, act in a bottom line for target. \"Pincus speech, and when interviewed by Bloomberg\'s speech a few weeks ago has a clear access. Gregory Pincus said he expected Zynga 3-5 years in the future, will also be \"one\" with the acquisition of OMGPOP deals similar deals.
Is under the influence of Pincus had his speech, Zynga\'s shares had plummeted after the News 13.9%. Zynga reported, propelled by acquisition of OMGPOP this deal, the company\'s annual revenue is expected to have raised to $ 1.425 billion to us $ 1.5 billion, higher than the previous estimate of $ 1.35 billion to us $ 1.45 billion. Although Zynga did not disclose the acquisition of OMGPOP will make sales promotion as a second number, but is not difficult to find in the company\'s earnings are expected, OMGPOP Zynga will bring up this year revenues of $ 50 million to $ 75 million.
However to be aware of is that Zynga to increase revenues, not including revenue from OMGPOP, may also include income from other new games. Prior to the acquisition of OMGPOP, Zynga the vast majority of mergers and acquisitions deals in the $ 5 million to $ 20 million. By the end of 2010, Zynga acquired game developer Newtoy 53.3 million dollars in cash and stock. The company prospectus disclosure of information displayed through this transaction, Zynga\'s mobile subscribers increased by 10 times.
Zynga\'s results showed that through the acquisition of OMGPOP, helped the company move daily average reached 21 million active users, the 12 million higher than last quarter of 2011. At the end of the first quarter, Zynga held cash and cash equivalents amounted to $ 1.5 billion, down from $ 1.9 billion at the end of last year.
This is mainly because Zynga OMGPOP acquisition in the first quarter, and spent US $ 228 million for the headquarters building in San Francisco. from:qq
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