Although email campaigns are sent using the MXace service, you are able to set the address that appears in them and to which your subscribers can reply to.
It may seem like a small detail, but it is an important one, and you will want to take a few moments to think about what you use for it.
The problem with generic email addresses (Yahoo!, AOL, Gmail, Hotmail, etc.) Due to recent changes with internet service providers (ISPs), it is not recommended to use generic email FROM email addresses in your campaigns from providers like Yahoo!, AOL, and others.
Instead of using those email services, you should use an email address that is based on your own custom website domain, such as [email protected]
Don’t use generic email addresses
Email providers use an authentication method called DMARC to prevent spam and other forms of abuse.
As of this writing, Yahoo!, AOL, Zendesk, rocketmail.com, and ymail.com have changed their DMARC authentication standards. Gmail has already announced they will be making similar changes in June 2016, Hotmail is likely to adopt it as well in the near future. If you use a generic email address for your account MXace will automatically rewrite it to prevent email delivery issues.
Please note that this is not an MXace-specific issue. These changes impact anyone using an email service provider with a sender address from Yahoo!, AOL, Zendesk, rocketmail.com, ymail.com, and others.
How do I get an email address that you can use?
There are several ways to obtain a valid sender email address for your MXace account.
Use an email address based on your domain
You’ll need to purchase your own domain name (www.mydomain.com) in order to use this option if you don’t already have one. Once you’ve purchased a domain name, most domain registrars will allow you to create an email address for that domain. Some registrars provide the option to forward it to another email address.
For example, if you register the domain www.pastamarco.com, you can create an email address with that domain like [email protected] and have it forwarded to [email protected] Then, you can set [email protected] as your FROM address in MXace. If a subscriber receives your email and replies, any mail they send to [email protected] will forward to [email protected]
Visit the domain registrar Namecheap to purchase your own domain name and create an email address within your domain. There are many other domain registrars as well, so feel free to use what’s best for you.
Create an email address through your hosting provider
If your website is up and running, you’re likely using a hosting provider like Bluehost or DreamHost. Many hosting providers will allow you to create an email address based on your website’s domain name.
To set up an address at your domain, login to your hosting account or contact your hosting provider.